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1031esi.com website review
Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 79 checks
This review found 30 issues worth fixing on 1031esi.com, 9 of them high impact, across 79 checks. The most urgent: page weight: 25.1 MB in 95 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.3 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.0 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Jul 18, 2026 | 61 ms |
| Jul 25, 2026 | 62 ms |
| Aug 1, 2026 | 64 ms |
| Aug 8, 2026 | 71 ms |
| Aug 15, 2026 | 84 ms |
| Aug 22, 2026 | 85 ms |
| Aug 29, 2026 | 73 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 68 ms |
| Oct 31, 2026 | 72 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
24.1 MB11 images could be 24.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
50 ms · 2.5 MB44 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).
Mobile performance score: 74
74/100Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
350 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Hubspot and Clarity and others), adding 697 KiB and 328 ms of main-thread time.
Reduce unused JavaScript
133 KiBAbout 133 KiB of JavaScript is downloaded but never used on this page.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 570 ms of it running JavaScript. That is comfortably low.
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 26.3 s
26.3 sVisually, the page fills in at 26.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 76.9 s
76.9 sThe page becomes fully interactive after 76.9 s. Good is under 3.8 s.
First Contentful Paint: 3.5 s
3.5 sThe first text or image appears after 3.5 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Continuing Trusted Relationships. Guiding What's Next.”. Most of its time is element render delay (2.3 s).
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 61 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 32 ms
32 msScripts block the page for only 32 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 25.1 MB in 95 requests
25.1 MBYour homepage downloads 25.1 MB in 95 requests on a phone: images 24.3 MB (23), scripts 584 KiB (34) and fonts 119 KiB (2). Under 2 MB keeps phones on slow connections fast.
6 images over 500 KB
6 images weigh 10.4 MB together. On a phone connection a single image that size takes seconds.
7 images far larger than shown
9.9 MB7 images are downloaded at several times the size a phone draws them, for example AdobeStock_626301771.jpeg at 4,032 px wide, shown at 350 px. Resized copies would save about 9.9 MB.
9 images below the first screen load straight away
9 images further down the page (10.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 7.1 g of CO₂ per visit
7.10 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.10 g of CO₂e: 852.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
19 tap targets too small
19 tap targets are too small or too close together to hit reliably with a finger.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (30 elements)
All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 24 images in the HTML carry an alt attribute.
40 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (10 characters)
Your title is only 10 characters: “Ocean_City”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“” and “Continuing Trusted Relationships. Guiding What's …”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
64 internal links, 6 external
The homepage links to 64 pages on 1031esi.com and 6 external pages.
4 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “1031 Exchange Specialists, Inc. partners with 1031 CORP. to enhance client services, ensuring seamless exchanges and ex…”.
Canonical URL set
The canonical URL is https://www.1031corp.com/ocean_city.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.1031corp.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.1031corp.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (730 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 small tap targets
2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
2 low-resolution images
2 images are served at too low a resolution for sharp phone screens.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 689 words of copy
The homepage carries about 689 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Start Your Exchange”.
14 calls to action
The homepage has 14 calls to action, for example “Webinar Schedule”, “Contact Us” and “Contact Kristen”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, HubSpot and Microsoft Clarity (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 9 of them by other companies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 1031esi.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- HubSpot CMS
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager | Microsoft Clarity
- Hosting
- Network Solutions, LLC
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 30 issues on 1031esi.com, including 9 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.