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118pharmacy.com website review
Visit site (opens in a new tab)Reviewed 12 November 202625 issues · 66 checks
This review found 25 issues worth fixing on 118pharmacy.com, 2 of them high impact, across 66 checks. The most urgent: 3 pages without a title. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85BClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
4.1 s
8.2 s
12.3 s
16.5 s
20.6 s
24.7 s
28.8 s
32.9 s
Speed
Mobile performance score: 83
83/100Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
600 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.
Reduce unused JavaScript
300 ms · 87 KiBAbout 87 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.5 s
A phone's processor spends 2.5 s on main-thread work while loading, 934 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 173 ms. During a long task the page ignores taps.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Improve image delivery
6 KiB1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
1 third-party service on the page
1 third-party service load with your homepage (Sentry), adding 1 KiB and 0 ms of main-thread time.
1 checks passed
Server response: 102 ms
102 msYour server sent the HTML in 102 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.3 s
3.3 sYour largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 3.9 s
3.9 sThe page becomes fully interactive after 3.9 s. Good is under 3.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Total Blocking Time: 147 ms
147 msScripts block the page for only 147 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
An image on the first screen is lazy-loaded
image is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.3 g of CO₂ per visit
0.31 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.1 MB in 69 requests
1.1 MBYour homepage downloads 1.1 MB in 69 requests on a phone: scripts 543 KiB (34), images 261 KiB (14) and other files 200 KiB (17). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (28 elements)
All page content should be contained by landmarks: 28 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Alternative text of images should not be repeated as text (22 elements)
Alternative text of images should not be repeated as text: 22 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 49 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
65 internal links, 12 external
The homepage links to 65 pages on 118pharmacy.com and 12 external pages.
6 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “Book pharmacy appointments, refill prescriptions, and shop over-the-counter medicines. Fast, convenient healthcare serv…”.
One H1 headline
Your main headline reads: “Welcome to 118 Pharmacy”.
Title: 58 characters
Your title is a healthy 58 characters: “118 Pharmacy LTD | NHS Prescriptions and Pharmacy Services”.
Canonical URL set
The canonical URL is https://www.118pharmacy.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.118pharmacy.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.118pharmacy.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (414 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages without a title
https://www.118pharmacy.com/orders, https://www.118pharmacy.com/orders/messages and https://www.118pharmacy.com/marketplace have no <title>, so Google invents the link text in results.
5 linked pages hidden from search
https://www.118pharmacy.com/orders, https://www.118pharmacy.com/orders/messages, https://www.118pharmacy.com/prescriptions/add-medicine, https://www.118pharmacy.com/marketplace and https://www.118pharmacy.com/prescriptions/patients are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
2 pages share a title
https://www.118pharmacy.com/prescriptions/add-medicine and https://www.118pharmacy.com/prescriptions/patients all use the title “118 Pharmacy LTD | Order your NHS Prescription”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.118pharmacy.com/orders, https://www.118pharmacy.com/orders/messages and https://www.118pharmacy.com/marketplace have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.118pharmacy.com/prescriptions/add-medicine and https://www.118pharmacy.com/prescriptions/patients use the same meta description. A description written for each page earns more clicks.
6 pages without an H1
https://www.118pharmacy.com/orders, https://www.118pharmacy.com/orders/messages, https://www.118pharmacy.com/prescriptions/add-medicine, https://www.118pharmacy.com/marketplace, https://www.118pharmacy.com/about_us and https://www.118pharmacy.com/prescriptions/patients have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
5 small tap targets
5 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 395 words of copy
The homepage carries about 395 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop” and “Order Prescription”.
11 calls to action
The homepage has 11 calls to action, for example “Shop”, “Order Prescription” and “Book now”.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 118pharmacy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on 118pharmacy.com, including 7 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.