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123abcuk.co.uk website review

Visit site (opens in a new tab)Reviewed 1 November 202629 issues · 105 checks

This review found 29 issues worth fixing on 123abcuk.co.uk, 7 of them high impact, across 105 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.0 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.2 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Oct 3, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
73 ms60 msMay 9Oct 2470 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202667 ms
May 16, 202669 ms
May 23, 202661 ms
May 30, 202662 ms
Jun 6, 202662 ms
Jun 13, 202662 ms
Jun 20, 202663 ms
Jun 27, 202662 ms
Jul 4, 202662 ms
Jul 11, 202662 ms
Jul 18, 202662 ms
Jul 25, 202671 ms
Aug 1, 202669 ms
Aug 8, 202671 ms
Aug 15, 202671 ms
Aug 29, 202662 ms
Sep 5, 202662 ms
Sep 12, 202662 ms
Oct 17, 202670 ms
Oct 24, 202670 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 123abcuk.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 123abcuk.co.uk at 0.4 s0.4 s
  2. 123abcuk.co.uk at 0.8 s0.8 s
  3. 123abcuk.co.uk at 1.1 s1.1 s
  4. 123abcuk.co.uk at 1.5 s1.5 s
  5. 123abcuk.co.uk at 1.9 s1.9 s
  6. 123abcuk.co.uk at 2.3 s2.3 s
  7. 123abcuk.co.uk at 2.6 s2.6 s
  8. 123abcuk.co.uk at 3.0 s3.0 s

123abcuk.co.uk does not allow embedding, so this is Google's rendering of the page.

Speed

6 to fix89
  • Render-blocking requests

    1.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    468 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (468 KiB).

  • Improve image delivery

    150 ms · 293 KiB

    7 images could be 293 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Bigcommerce, Key CDN and Google CDN and others), adding 1.4 MB and 290 ms of main-thread time.

  • Bigcommerce adds 184 ms

    184 ms

    Bigcommerce costs a phone 184 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    139 KiB

    About 139 KiB of JavaScript is downloaded but never used on this page.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 57 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 303 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 3.3 s

    3.3 s

    Your largest element takes 3.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 5.0 s

    5.0 s

    The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 67 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 649 ms

    649 ms

    Real visitors wait 649 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.7 s

    2.7 s

    Visually, the page fills in at 2.7 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

  • Total Blocking Time: 6 ms

    6 ms

    Scripts block the page for only 6 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix98
  • An image on the first screen is lazy-loaded

    IMG_5701.jpeg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (259 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images below the first screen load straight away

    4 images further down the page (221 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.4 g of CO₂ per visit

    0.42 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.42 g of CO₂e: 50.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 1.5 MB in 64 requests

    1.5 MB

    Your homepage downloads 1.5 MB in 64 requests on a phone: images 938 KiB (23), scripts 370 KiB (16) and stylesheets 89 KiB (9). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8593
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (4 elements).

2 checks passed
  • Every image has alt text

    All 17 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10079
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://123abcuk.co.uk/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 54 internal links, 3 external

    The homepage links to 54 pages on 123abcuk.co.uk and 3 external pages.

4 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “123ABC are a family run business based in Ayrshire that sells a fantastic range of nursery furniture, clothing, prams &…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “123ABC | Quality Baby Furniture, Clothing & More | Ayrshire”.

  • Canonical URL set

    The canonical URL is https://123abcuk.co.uk/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (274 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 5 pages without a meta description

    /baby-carriers, /bathing-accessories, /blankets, /sale and /shoes have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page with very little text

    /sale has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    49 of 52 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (123abcuk.co.uk).

  • Valid certificate (60 days left)

    The certificate from Let's Encrypt · YE1 verifies for 123abcuk.co.uk and is valid for another 60 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://123abcuk.co.uk redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 40 links work

    All 40 links checked from your homepage (37 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    123abcuk.co.uk has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    123abcuk.co.uk's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 15 years old

    15 years

    123abcuk.co.uk was registered in Sep 2011 through Tucows Inc t/a Tucows. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    123abcuk.co.uk is registered until Sep 2027.

Content and conversion

3 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 305 words of copy

    The homepage carries about 305 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP RANGE”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop All”, “Shop by Brand” and “Register”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix10
  • No DMARC policy

    123abcuk.co.uk has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    123abcuk.co.uk has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • Email authentication score: 10/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
BigCommerce
Hosting
Bigcommerce

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on 123abcuk.co.uk, including 10 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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