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123rf.com website review

Visit site (opens in a new tab)Reviewed 28 October 202640 issues · 99 checks

This review found 40 issues worth fixing on 123rf.com, 11 of them high impact, across 99 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.7 s3.1 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.5 s
Sep 5, 20263.5 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.4 s
Oct 3, 20263.4 s
Oct 10, 20263.4 s
Oct 17, 20263.6 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
340 ms249 msMay 9Oct 24329 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026259 ms
May 16, 2026261 ms
May 23, 2026263 ms
May 30, 2026260 ms
Jun 6, 2026262 ms
Jun 13, 2026265 ms
Jun 20, 2026264 ms
Jun 27, 2026270 ms
Jul 4, 2026275 ms
Jul 11, 2026269 ms
Jul 18, 2026267 ms
Jul 25, 2026263 ms
Aug 1, 2026261 ms
Aug 8, 2026268 ms
Aug 15, 2026270 ms
Aug 22, 2026275 ms
Aug 29, 2026277 ms
Sep 5, 2026277 ms
Sep 12, 2026278 ms
Sep 19, 2026280 ms
Sep 26, 2026284 ms
Oct 3, 2026289 ms
Oct 10, 2026300 ms
Oct 17, 2026319 ms
Oct 24, 2026329 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix52
  • Reduce unused JavaScript

    1.1 s · 516 KiB

    About 516 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Render-blocking requests

    1.4 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.0 MB and 1.3 s of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52 (desktop: 63). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 674 ms

    674 ms

    Google Tag Manager costs a phone 674 ms of main-thread work and 540 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 424 KiB

    77 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).

  • Reduce unused CSS

    450 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    150 ms · 392 KiB

    17 images could be 392 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Facebook adds 319 ms

    319 ms

    Facebook costs a phone 319 ms of main-thread work and 283 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 268 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 113 ms

    113 ms

    Your server sent the HTML in 113 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.2 s

    3.2 s

    Real visitors see the first content after 3.2 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 7.6 s

    7.6 s

    Your largest element takes 7.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Authentic Stock Photos, Vectors and Videos”.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Total Blocking Time: 849 ms

    849 ms

    Scripts block taps and scrolling for 849 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 372 ms

    372 ms

    Real visitors wait 372 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 25% slower for real visitors

    +25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 259 ms to 329 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 3.3 MB in 147 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 147 requests on a phone: scripts 1.5 MB (33), media 1,014 KiB (2) and images 631 KiB (84). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    38 KiB

    1 image is downloaded at several times the size a phone draws it, for example hbo-logo.png at 685 px wide, shown at 136 px. Resized copies would save about 38 KiB.

  • 5 images in older formats

    5 images (237 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.94 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 113.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fix87
  • 19 images without alt text

    19 images have no alt text, which hurts accessibility and image search.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (1 element).

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

SEO

2 to fixGoogle 10092
  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.

  • No XML sitemap

    No XML sitemap at https://www.123rf.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 64 internal links, 28 external

    The homepage links to 64 pages on 123rf.com and 28 external pages.

6 checks passed
  • Meta description: 110 characters

    Your meta description is 110 characters: “Search and download from millions of HD stock photos, royalty free images, cliparts, vectors and illustrations”.

  • One H1 headline

    Your main headline reads: “Authentic Stock Photos, Vectors and Videos”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Stock Photos, Vectors and Royalty Free Images from 123RF”.

  • Canonical URL set

    The canonical URL is https://www.123rf.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, Google-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (523 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 2 pages share a meta description

    /stock-photo and /clipart-vector use the same meta description. A description written for each page earns more clicks.

  • 3 pages without an H1

    /stock-photo, /clipart-vector and /stock-footage have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 10071
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=5726637&tm=gtm002&Ver=2&mid=eb7523d4-ea23-42c6-a36e-a996992908f8&bo=3&sid=7c0b98d0d2af11f19e5a91e5e5891af5&vid=7c0bd9c0d2af11f18b172bf0d331720d&vids=1&msclkid=N&gtm_ta.

  • 24 small tap targets

    24 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (123rf.com).

  • Valid certificate (129 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for 123rf.com and is valid for another 129 days.

  • http:// redirects to https

    http://123rf.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    123rf.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    123rf.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 21 years old

    21 years

    123rf.com was registered in Mar 2005 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    123rf.com is registered until Mar 2027.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 394 words of copy

    The homepage carries about 394 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Pricing” and “7-day FREE trial”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Pricing”, “Sign up” and “7-day FREE trial”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, 17 customer or partner logos, a star rating and 17 trust badges.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:_spf.google.com include:sendgrid.net include:mailer.123rf.com include:mailing.123rf.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 23 other companies contacted

    Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Hosting
AWS

Company

Founded
2005

Upkeep, stack, hiring and company data from programmable.info

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