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12go.com website review

Visit site (opens in a new tab)Reviewed 18 October 202638 issues · 96 checks

This review found 38 issues worth fixing on 12go.com, 12 of them high impact, across 96 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s3.2 sApr 25Oct 103.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.4 s
May 2, 20263.2 s
May 9, 20263.2 s
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.3 s
Jun 20, 20263.3 s
Jun 27, 20263.2 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.3 s
Aug 8, 20263.4 s
Aug 15, 20263.4 s
Aug 22, 20263.5 s
Aug 29, 20263.5 s
Sep 5, 20263.4 s
Sep 12, 20263.4 s
Sep 19, 20263.4 s
Sep 26, 20263.3 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
221 ms188 msApr 25Oct 10192 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026212 ms
May 2, 2026211 ms
May 9, 2026208 ms
May 16, 2026210 ms
May 23, 2026210 ms
May 30, 2026213 ms
Jun 6, 2026217 ms
Jun 13, 2026215 ms
Jun 20, 2026217 ms
Jun 27, 2026213 ms
Jul 4, 2026212 ms
Jul 11, 2026207 ms
Jul 18, 2026203 ms
Jul 25, 2026201 ms
Aug 1, 2026197 ms
Aug 8, 2026199 ms
Aug 15, 2026199 ms
Aug 22, 2026196 ms
Aug 29, 2026194 ms
Sep 5, 2026193 ms
Sep 12, 2026192 ms
Sep 19, 2026195 ms
Sep 26, 2026196 ms
Oct 3, 2026193 ms
Oct 10, 2026192 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 12go.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 12go.com at 0.4 s0.4 s
  2. 12go.com at 0.8 s0.8 s
  3. 12go.com at 1.3 s1.3 s
  4. 12go.com at 1.7 s1.7 s
  5. 12go.com at 2.1 s2.1 s
  6. 12go.com at 2.5 s2.5 s
  7. 12go.com at 3.0 s3.0 s
  8. 12go.com at 3.4 s3.4 s

12go.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix54
  • Reduce unused JavaScript

    750 ms · 495 KiB

    About 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54 (desktop: 75). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, 12go.asia and Other Google APIs/SDKs and others), adding 2.2 MB and 509 ms of main-thread time.

  • Improve image delivery

    705 KiB

    7 images could be 705 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 381 ms

    381 ms

    Google Tag Manager costs a phone 381 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12go.asia adds 50 ms

    50 ms

    12go.asia costs a phone 50 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 600 ms

    600 ms

    Your server takes 600 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 243 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page.

  • Use efficient cache lifetimes

    46 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.6 s

    5.6 s

    Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “12Go”.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 218 ms

    218 ms

    Real visitors wait 218 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.9 s

    2.9 s

    Real visitors see the first content after 2.9 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 457 ms

    457 ms

    Scripts block taps and scrolling for 457 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 212 ms to 192 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.5 MB in 203 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 203 requests on a phone: scripts 1.1 MB (45), images 806 KiB (12) and other files 307 KiB (126). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    129 KiB

    2 images are downloaded at several times the size a phone draws them, for example 3912.jpeg at 1,440 px wide, shown at 140 px. Resized copies would save about 129 KiB.

  • 7 images in older formats

    7 images (345 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 9795
  • 36 text elements with low contrast

    36 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 6967
  • Page is set to noindex

    The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 377 internal links, 12 external

    The homepage links to 377 pages on 12go.com and 12 external pages.

7 checks passed
  • Meta description: 76 characters

    Your meta description is 76 characters: “Best Online Travel Agency for Asia, Oceania, Europe, South and North America”.

  • One H1 headline

    Your main headline reads: “Travel the World on a Budget - Book Trains, Buses, Ferries, Transfers & Flights”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “12Go - Train, Bus, Ferry, Transfer & Flight Cheap Tickets Online”.

  • Canonical URL set

    The canonical URL is https://12go.com/en.

  • Structured data in place

    Structured data found: WebPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://12go.com/ar/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,441 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix71
  • 14 pages without a title

    /en/travel/bangkok/pattaya, /en/travel/bangkok/chiang-mai, /en/travel/bangkok/phuket, /en/travel/bangkok/koh-samui, /en/travel/canada and /en/travel/vancouver/victoria-terminal and 8 others have no <title>, so Google invents the link text in results.

  • 14 pages without a meta description

    /en/travel/bangkok/pattaya, /en/travel/bangkok/chiang-mai, /en/travel/bangkok/phuket, /en/travel/bangkok/koh-samui, /en/travel/canada and /en/travel/vancouver/victoria-terminal and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    /en/travel/bangkok/pattaya, /en/travel/bangkok/chiang-mai, /en/travel/bangkok/phuket, /en/travel/bangkok/koh-samui, /en/travel/canada and /en/travel/vancouver/victoria-terminal and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 9687
  • 42 small tap targets

    42 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://accounts.google.com/gsi/style' from origin 'https://12go.com' has been blocked by …”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix88
  • 1 broken external link

    1 link to other sites is dead, for example https://dhound.io/ (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://12go.com/en/faq.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (12go.com).

  • Valid certificate (92 days left)

    The certificate from Amazon · Amazon RSA 2048 M04 verifies for 12go.com and is valid for another 92 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://12go.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    12go.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    12go.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    12go.com was registered in Mar 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2027

    12go.com is registered until Mar 2027.

Content and conversion

4 to fix40
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: “2M+ Downloads”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,449 words of copy

    The homepage carries about 1,449 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:12go.asia -all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Nuxt

Upkeep, stack, hiring and company data from programmable.info

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