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12telve.com website review

Visit site (opens in a new tab)Reviewed 31 October 202633 issues · 93 checks

This review found 33 issues worth fixing on 12telve.com, 8 of them high impact, across 93 checks. The most urgent: main-thread work: 5.6 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of 12telve.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 12telve.com at 0.8 s0.8 s
  2. 12telve.com at 1.7 s1.7 s
  3. 12telve.com at 2.5 s2.5 s
  4. 12telve.com at 3.3 s3.3 s
  5. 12telve.com at 4.2 s4.2 s
  6. 12telve.com at 5.0 s5.0 s
  7. 12telve.com at 5.8 s5.8 s
  8. 12telve.com at 6.7 s6.7 s

12telve.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix67
  • Main-thread work: 5.6 s

    A phone's processor spends 5.6 s on main-thread work while loading, 721 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 184 KiB

    7 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Use efficient cache lifetimes

    400 ms · 54 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (54 KiB).

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Shopify adds 146 ms

    146 ms

    Shopify costs a phone 146 ms of main-thread work and 633 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,000 HTML elements

    The page has 2,000 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and shop.app and others), adding 845 KiB and 213 ms of main-thread time.

  • Reduce unused JavaScript

    140 ms · 44 KiB

    About 44 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Reduce unused CSS

    140 ms · 19 KiB

    About 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 23 ms

    23 ms

    Your server sent the HTML in 23 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “VELORA Silhouette”.

  • Time to Interactive: 8.0 s

    8.0 s

    The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 66 ms

    66 ms

    Scripts block the page for only 66 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

2 to fix83
  • Page weight: 2.5 MB in 426 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 426 requests on a phone: other files 1.1 MB (223), scripts 758 KiB (168) and images 324 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    file_00000000ce1471fbba1869a7ab629aae.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 83.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8993
  • 17 tap targets too small

    17 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9291
  • Meta description is long (245 characters)

    Your meta description is 245 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 20 internal links, 5 external

    The homepage links to 20 pages on 12telve.com and 5 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “12Telve”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “12Telve | Modest Engineered Luxury”.

  • Canonical URL set

    The canonical URL is https://12telve.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://12telve.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,042 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    /collections/tees and /blogs/news have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/contact-us has no <h1> headline, so visitors and search engines get no clear main topic.

  • 8 internal pages checked

    We fetched 8 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 8 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 14 small tap targets

    14 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.facebook.com/share/1DiBxfMZ3C/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (12telve.com).

  • Valid certificate (68 days left)

    The certificate from Let's Encrypt · YE2 verifies for 12telve.com and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://12telve.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 16 links work

    All 16 links checked from your homepage (11 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    12telve.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 3 years old

    3 years

    12telve.com was registered in Jul 2023 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    12telve.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    12telve.com is registered until Jul 2027.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 766 words of copy

    The homepage carries about 766 words of visible text.

2 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “View Velora & PRE-ORDER” and “SHOP THE ELEVATED TEE.”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage.

Email authentication

3 to fix25
  • No SPF record

    12telve.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 12telve.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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