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1620designs.com website review
Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 91 checks
This review found 26 issues worth fixing on 1620designs.com, 5 of them high impact, across 91 checks. The most urgent: 6,379 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #5,435 of 80,566 reviewed websitesbeats 91%
- #2,812 of 39,626 online storesbeats 90%
- #2,710 of 35,025 Shopify storesbeats 89%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
1620designs.com does not allow embedding, so this is Google's rendering of the page.
Speed
6,379 HTML elements
The page has 6,379 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Mobile performance score: 81
81/100Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms13 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, nfcube.com and hulkapps.com and others), adding 1.0 MB and 266 ms of main-thread time.
Shopify adds 236 ms
236 msShopify costs a phone 236 ms of main-thread work and 917 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 253 ms. During a long task the page ignores taps.
Reduce unused JavaScript
248 KiBAbout 248 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
64 KiB3 images could be 64 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page.
Use efficient cache lifetimes
30 KiB8 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 14 ms
14 msYour server sent the HTML in 14 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 10.5 s
10.5 sThe page becomes fully interactive after 10.5 s. Good is under 3.8 s.
Largest Contentful Paint: 3.6 s
3.6 sYour largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Order here pick up here signs, matte black acrylic with whi…”.
Total Blocking Time: 365 ms
365 msScripts block taps and scrolling for 365 ms in total while the page loads. Good is under 200 ms.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Speed Index: 3.2 s
3.2 sVisually, the page fills in at 3.2 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 295 requests
2.3 MBYour homepage downloads 2.3 MB in 295 requests on a phone: scripts 908 KiB (122), other files 797 KiB (109) and images 255 KiB (16). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
4_733d1e83-f090-4069-9783-d1c978cdbec8.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (26 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
45 text elements with low contrast
45 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
62 internal links, 7 external
The homepage links to 62 pages on 1620designs.com and 7 external pages.
7 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Custom business signs for restaurants, gyms, golf clubs & offices. Bathroom signs, directory signs, QR codes, and more.…”.
Title: 61 characters
Your title is a healthy 61 characters: “1620 Designs | Custom Acrylic & Engraved Signs for Businesses”.
Canonical URL set
The canonical URL is https://1620designs.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://1620designs.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,412 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
/collections/all, /customer_authentication/redirect and /policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
/collections/all, /customer_authentication/redirect, /policies/shipping-policy, /collections/restroom-signs, /collections/gym-health-club-signs and /collections/directorysigns and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
22 of 22 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://1620designs.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (1620designs.com).
Valid certificate (57 days left)
The certificate from Let's Encrypt · YE2 verifies for 1620designs.com and is valid for another 57 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://1620designs.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 32 links work
All 32 links checked from your homepage (29 internal, 3 external) answered without errors.
Domain and trust
No CAA record
1620designs.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
1620designs.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 years1620designs.com was registered in Oct 2017 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2027
1620designs.com is registered until Oct 2027.
Content and conversion
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 519 words of copy
The homepage carries about 519 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Here”.
9 calls to action
The homepage has 9 calls to action, for example “Shop All”, “Shop Here” and “Shop”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be 1620designs.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google” and “k2”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
21 other companies contacted
Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on 1620designs.com, including 10 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.