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1752.com website review

Visit site (opens in a new tab)Reviewed 18 October 202632 issues · 104 checks

This review found 32 issues worth fixing on 1752.com, 11 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sApr 25Oct 101.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.4 s
May 2, 20261.3 s
May 9, 20261.3 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.5 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
98 ms63 msApr 25Oct 1089 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202667 ms
May 2, 202667 ms
May 9, 202670 ms
May 16, 202673 ms
May 23, 202671 ms
May 30, 202671 ms
Jun 6, 202671 ms
Jun 13, 202671 ms
Jun 20, 202677 ms
Jun 27, 202677 ms
Jul 4, 202679 ms
Jul 11, 202677 ms
Jul 18, 202674 ms
Jul 25, 202674 ms
Aug 1, 202674 ms
Aug 8, 202678 ms
Aug 15, 202681 ms
Aug 22, 202682 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202679 ms
Sep 19, 202684 ms
Sep 26, 202688 ms
Oct 3, 202694 ms
Oct 10, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 1752.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 1752.com at 0.5 s0.5 s
  2. 1752.com at 1.1 s1.1 s
  3. 1752.com at 1.6 s1.6 s
  4. 1752.com at 2.1 s2.1 s
  5. 1752.com at 2.7 s2.7 s
  6. 1752.com at 3.2 s3.2 s
  7. 1752.com at 3.7 s3.7 s
  8. 1752.com at 4.3 s4.3 s

1752.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix56
  • Reduce unused JavaScript

    3.9 s · 435 KiB

    About 435 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Use efficient cache lifetimes

    2.6 s · 482 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (482 KiB).

  • Render-blocking requests

    2.5 s

    32 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    750 ms · 98 KiB

    About 98 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google CDN, Facebook and Other Google APIs/SDKs and others), adding 1.2 MB and 372 ms of main-thread time.

  • Google CDN adds 223 ms

    223 ms

    Google CDN costs a phone 223 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 26 KiB

    1 image could be 26 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 83 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 576 ms of it running JavaScript. That is comfortably low.

  • Server response: 34 ms

    34 ms

    Your server sent the HTML in 34 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 8.7 s

    8.7 s

    The first text or image appears after 8.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 11.7 s

    11.7 s

    Your largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Dependable Insurance Partners Since 1752 Get a Quote Pay a …”.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 67 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 28% slower for real visitors

    +28%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 93 ms

    93 ms

    Real visitors wait 93 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 543 ms

    543 ms

    Real visitors wait 543 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.041

    0.041

    The layout barely moves while loading (CLS 0.041, good is under 0.1).

  • Total Blocking Time: 22 ms

    22 ms

    Scripts block the page for only 22 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.53 g of CO₂e: 63.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.9 MB in 65 requests

    1.9 MB

    Your homepage downloads 1.9 MB in 65 requests on a phone: scripts 989 KiB (19), other files 377 KiB (8) and images 213 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8593
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h5 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 6982
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 121 internal links, 7 external

    The homepage links to 121 pages on 1752.com and 7 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Dependable Insurance Partners Since 1752”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Home - The Philadelphia Contributionship”.

  • Canonical URL set

    The canonical URL is https://1752.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://1752.com/sitemap.xml.

AI search readiness

2 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out ChatGPT (ChatGPT-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 3 crawlers

    robots.txt blocks GPTBot, ClaudeBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,044 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 14 pages without a meta description

    /quote, /bill-pay, /submit-a-claim, /find-an-agent, /contact-us and /become-an-agent and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (1752.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for 1752.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://1752.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    1752.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    1752.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 27 years old

    27 years

    1752.com was registered in Sep 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2027

    1752.com is registered until Sep 2027.

Content and conversion

2 to fix89
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 3 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 857 words of copy

    The homepage carries about 857 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a Quote”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Get a Quote”, “Contact Us” and “Contact TPC”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:amazonses.com include:_spf.salesforce.com include:39876217.spf05.hubs…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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