180thestore.com website review

About 183 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

18 files are served with short cache lifetimes, so returning visitors download them again (157 KiB).

5 images could be 168 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

8 third-party services load with your homepage (Google Tag Manager, rise-ai.com and lifterpopup.com and others), adding 441 KiB and 309 ms of main-thread time.

1 long task block the main thread while loading, the longest for 146 ms. During a long task the page ignores taps.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 8.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.7 MB in 126 requests on a phone: media 3.9 MB (1), other files 628 KiB (63) and images 581 KiB (8). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example hero-poster.jpg at 1,440 px wide, shown at 390 px. Resized copies would save about 29 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.61 g of CO₂e: 192.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Alternative text of images should not be repeated as text: 3 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 13 characters: “180 The Store”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 296 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 161 pages on 180thestore.com and 2 external pages.

https://www.180thestore.com/collections/the-edit, https://www.180thestore.com/collections/clothing, https://www.180thestore.com/collections/womens, https://www.180thestore.com/collections/mens, https://www.180thestore.com/collections/jewelry and https://www.180thestore.com/collections/home have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 81 found) and read each the way a search engine does.

55 of 59 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 511 words of visible text.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.