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1871.com website review

Visit site (opens in a new tab)Reviewed 3 November 202643 issues · 101 checks

This review found 43 issues worth fixing on 1871.com, 20 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.6 s2.9 sMay 16Oct 313.2 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.3 s
May 23, 20263.3 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20263.2 s
Jun 27, 20263.6 s
Jul 4, 20263.8 s
Jul 11, 20264.4 s
Jul 18, 20264.3 s
Jul 25, 20264.2 s
Aug 1, 20264.2 s
Aug 8, 20263.9 s
Aug 15, 20264.0 s
Aug 22, 20264.0 s
Aug 29, 20263.9 s
Sep 5, 20263.5 s
Sep 12, 20263.6 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20263.9 s
Oct 10, 20263.2 s
Oct 17, 20263.3 s
Oct 24, 20263.2 s
Oct 31, 20263.2 s
Real-visitor tap response (INP)75th percentile, phones
117 ms83 msMay 16Oct 3192 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026109 ms
May 23, 2026103 ms
May 30, 2026102 ms
Jun 6, 2026111 ms
Jun 13, 2026110 ms
Jun 20, 2026111 ms
Jun 27, 2026112 ms
Jul 4, 2026110 ms
Jul 11, 2026109 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026102 ms
Aug 8, 2026103 ms
Aug 15, 2026106 ms
Aug 22, 2026111 ms
Aug 29, 2026113 ms
Sep 5, 2026102 ms
Sep 12, 202699 ms
Sep 19, 202695 ms
Sep 26, 202693 ms
Oct 3, 202695 ms
Oct 10, 202687 ms
Oct 17, 202689 ms
Oct 24, 202692 ms
Oct 31, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 1871.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 1871.com at 0.4 s0.4 s
  2. 1871.com at 0.8 s0.8 s
  3. 1871.com at 1.1 s1.1 s
  4. 1871.com at 1.5 s1.5 s
  5. 1871.com at 1.9 s1.9 s
  6. 1871.com at 2.3 s2.3 s
  7. 1871.com at 2.6 s2.6 s
  8. 1871.com at 3.0 s3.0 s

1871.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix34
  • Reduce unused JavaScript

    14.3 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.3 s faster on a phone.

  • Use efficient cache lifetimes

    4.4 s · 667 KiB

    109 files are served with short cache lifetimes, so returning visitors download them again (667 KiB).

  • Improve image delivery

    2.7 s · 560 KiB

    1 image could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.

  • Render-blocking requests

    2.9 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • YouTube adds 1.8 s

    1.8 s

    YouTube costs a phone 1.8 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.1 s · 300 KiB

    About 300 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Hubspot and others), adding 4.5 MB and 2.2 s of main-thread time.

  • Font display

    400 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

  • Legacy JavaScript

    300 ms · 43 KiB

    Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Google Tag Manager adds 286 ms

    286 ms

    Google Tag Manager costs a phone 286 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 43 ms

    43 ms

    Your server sent the HTML in 43 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.4 s

    3.4 s

    Real visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 14.2 s

    14.2 s

    The first text or image appears after 14.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 55.2 s

    55.2 s

    Your largest element takes 55.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 17.6 s

    17.6 s

    Visually, the page fills in at 17.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 58.3 s

    58.3 s

    The page becomes fully interactive after 58.3 s. Good is under 3.8 s.

  • Total Blocking Time: 916 ms

    916 ms

    Scripts block taps and scrolling for 916 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.8 s

    3.8 s

    Real visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 109 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix38
  • Page weight: 10.9 MB in 193 requests

    10.9 MB

    Your homepage downloads 10.9 MB in 193 requests on a phone: images 5.3 MB (15), scripts 4.3 MB (92) and stylesheets 535 KiB (41). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (5.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (4.7 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.1 g of CO₂ per visit

    3.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.08 g of CO₂e: 369.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9095
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 18 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 117 internal links, 22 external

    The homepage links to 117 pages on 1871.com and 22 external pages.

7 checks passed
  • Meta description: 134 characters

    Your meta description is 134 characters: “1871 is a private, global innovation hub of technology startup founders, leaders, innovators, investors, and supporters…”.

  • One H1 headline

    Your main headline reads: “Shape what's next at 1871”.

  • Title: 33 characters

    Your title is a healthy 33 characters: “1871 - Independent Innovation hub”.

  • Canonical URL set

    The canonical URL is https://1871.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://1871.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (887 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 1 linked page hidden from search

    /momentum-tech-awards is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 1 page without a meta description

    /partner has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /international-womens-day-2025, whose canonical is /international-womens-day. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 8 pages without an H1

    /membership/early-stage, /membership/growth-stage, /partner, /climate-tech-inno-showcase, /construction-tech-inno-showcase and /innovation-labs/foodtech-inno-showcase and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /scale-up took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 small tap targets

    4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (1871.com).

  • Valid certificate (70 days left)

    The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for 1871.com and is valid for another 70 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://1871.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 9 did not answer within 5 s.

Domain and trust

  • No CAA record

    1871.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    1871.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    1871.com was registered in Dec 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Dec 2030

    1871.com is registered until Dec 2030.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 618 words of copy

    The homepage carries about 618 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Join”.

  • Analytics in place

    Analytics detected: Google Tag Manager and LinkedIn Insight.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 1871.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:3401857.spf03.hubspotemail.net include:spf.officernd.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 10 plugins are behind their latest release.header-footer-elementor 1.6.34 → 2.9.6 · wpgsi 3.7.9 → 3.8.4 · elementor 3.21.8 → 4.3.5 · elementskit-lite 3.1.4 → 4.0.9 · simple-social-icons 3.0.2 → 4.1.0 · tablepress 2.3.1 → 3.4.1 · essential-addons-for-elementor-lite 5.9.22 → 6.8.8 · tablesome 1.1.4 → 1.2.15 · essential-blocks 4.6.1 → 6.5.2 · p

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Sucuri

Hiring

Hiring
2 open roles
Job board
careers page

Company

Headquarters
Chicago

Upkeep, stack, hiring and company data from programmable.info

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