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1871.com website review
Visit site (opens in a new tab)Reviewed 3 November 202643 issues · 101 checks
This review found 43 issues worth fixing on 1871.com, 20 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.1 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.6 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 4.4 s |
| Jul 18, 2026 | 4.3 s |
| Jul 25, 2026 | 4.2 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.0 s |
| Aug 22, 2026 | 4.0 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.9 s |
| Oct 10, 2026 | 3.2 s |
| Oct 17, 2026 | 3.3 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 109 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 102 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 110 ms |
| Jun 20, 2026 | 111 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 102 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 102 ms |
| Sep 12, 2026 | 99 ms |
| Sep 19, 2026 | 95 ms |
| Sep 26, 2026 | 93 ms |
| Oct 3, 2026 | 95 ms |
| Oct 10, 2026 | 87 ms |
| Oct 17, 2026 | 89 ms |
| Oct 24, 2026 | 92 ms |
| Oct 31, 2026 | 92 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
1871.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
14.3 s · 2.3 MBAbout 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 14.3 s faster on a phone.
Use efficient cache lifetimes
4.4 s · 667 KiB109 files are served with short cache lifetimes, so returning visitors download them again (667 KiB).
Improve image delivery
2.7 s · 560 KiB1 image could be 560 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.
Render-blocking requests
2.9 s43 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
YouTube adds 1.8 s
1.8 sYouTube costs a phone 1.8 s of main-thread work and 3.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
1.1 s · 300 KiBAbout 300 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 34
34/100Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (YouTube, Google Tag Manager and Hubspot and others), adding 4.5 MB and 2.2 s of main-thread time.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Legacy JavaScript
300 ms · 43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Google Tag Manager adds 286 ms
286 msGoogle Tag Manager costs a phone 286 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 265 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 43 ms
43 msYour server sent the HTML in 43 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user FCP: 3.4 s
3.4 sReal visitors see the first content after 3.4 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 14.2 s
14.2 sThe first text or image appears after 14.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 55.2 s
55.2 sYour largest element takes 55.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 17.6 s
17.6 sVisually, the page fills in at 17.6 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 58.3 s
58.3 sThe page becomes fully interactive after 58.3 s. Good is under 3.8 s.
Total Blocking Time: 916 ms
916 msScripts block taps and scrolling for 916 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.8 s
3.8 sReal visitors wait 3.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Tap response (INP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 109 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.9 MB in 193 requests
10.9 MBYour homepage downloads 10.9 MB in 193 requests on a phone: images 5.3 MB (15), scripts 4.3 MB (92) and stylesheets 535 KiB (41). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (5.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (4.7 MB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.1 g of CO₂ per visit
3.08 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.08 g of CO₂e: 369.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
16 text elements with low contrast
16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 18 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
117 internal links, 22 external
The homepage links to 117 pages on 1871.com and 22 external pages.
7 checks passed
Meta description: 134 characters
Your meta description is 134 characters: “1871 is a private, global innovation hub of technology startup founders, leaders, innovators, investors, and supporters…”.
One H1 headline
Your main headline reads: “Shape what's next at 1871”.
Title: 33 characters
Your title is a healthy 33 characters: “1871 - Independent Innovation hub”.
Canonical URL set
The canonical URL is https://1871.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://1871.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (887 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/momentum-tech-awards is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
1 page without a meta description
/partner has no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /international-womens-day-2025, whose canonical is /international-womens-day. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
8 pages without an H1
/membership/early-stage, /membership/growth-stage, /partner, /climate-tech-inno-showcase, /construction-tech-inno-showcase and /innovation-labs/foodtech-inno-showcase and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page slow to respond
/scale-up took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
4 small tap targets
4 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (1871.com).
Valid certificate (70 days left)
The certificate from Starfield Technologies · Starfield TLS Intermediate CA DV - R1v1 verifies for 1871.com and is valid for another 70 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://1871.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors; 9 did not answer within 5 s.
Domain and trust
No CAA record
1871.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
1871.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 years1871.com was registered in Dec 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Dec 2030
1871.com is registered until Dec 2030.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 618 words of copy
The homepage carries about 618 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Join”.
Analytics in place
Analytics detected: Google Tag Manager and LinkedIn Insight.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be 1871.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:3401857.spf03.hubspotemail.net include:spf.officernd.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies, 1 of them by other companies (measured from a US location before any click).
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- 10 plugins are behind their latest release.header-footer-elementor 1.6.34 → 2.9.6 · wpgsi 3.7.9 → 3.8.4 · elementor 3.21.8 → 4.3.5 · elementskit-lite 3.1.4 → 4.0.9 · simple-social-icons 3.0.2 → 4.1.0 · tablepress 2.3.1 → 3.4.1 · essential-addons-for-elementor-lite 5.9.22 → 6.8.8 · tablesome 1.1.4 → 1.2.15 · essential-blocks 4.6.1 → 6.5.2 · p
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Sucuri
Hiring
- Hiring
- 2 open roles
- Job board
- careers page
Company
- Headquarters
- Chicago
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on 1871.com, including 23 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.