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18bricks.ae website review

Visit site (opens in a new tab)Reviewed 4 November 202634 issues · 87 checks

This review found 34 issues worth fixing on 18bricks.ae, 6 of them high impact, across 87 checks. The most urgent: page weight: 13.1 MB in 52 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

8 to fix67
  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    11.6 MB

    7 files are served with short cache lifetimes, so returning visitors download them again (11.6 MB).

  • Improve image delivery

    3.6 MB

    6 images could be 3.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Amazon Web Services), adding 11.6 MB and 0 ms of main-thread time.

  • Amazon Web Services adds 0 ms

    0 ms

    Amazon Web Services costs a phone 0 ms of main-thread work and 11.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • 2,471 HTML elements

    The page has 2,471 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    190 ms · 44 KiB

    About 44 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 190 ms faster on a phone.

  • Legacy JavaScript

    200 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix69
  • Speed Index: 8.8 s

    8.8 s

    Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “18Bricks Group of Companies”. Most of its time is element render delay (5.0 s).

  • Time to Interactive: 6.7 s

    6.7 s

    The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

  • Total Blocking Time: 288 ms

    288 ms

    Scripts block taps and scrolling for 288 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 13.1 MB in 52 requests

    13.1 MB

    Your homepage downloads 13.1 MB in 52 requests on a phone: images 11.6 MB (8), other files 1.1 MB (16) and scripts 360 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • About 3.7 g of CO₂ per visit

    3.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.72 g of CO₂e: 446.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fix86
  • 86 buttons without a name

    86 buttons have no accessible name, so screen readers announce just “button”.

  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 17 form fields without a label

    17 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • ARIA input fields do not have accessible names

    ARIA input fields do not have accessible names (4 elements).

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

1 checks passed
  • Every image has alt text

    All 2 images in the HTML carry an alt attribute.

SEO

5 to fixGoogle 10075
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.18bricks.ae/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at 18bricks.ae/robots.txt, the first file search crawlers ask for.

  • 7 internal links, 5 external

    The homepage links to 7 pages on 18bricks.ae and 5 external pages.

3 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Explore premium apartments, villas & off-plan projects in Dubai. Trusted real estate advisors, verified listings & expe…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Buy Property in Dubai | Apartments, Villas & Off-Plan Projects”.

  • Canonical URL set

    The canonical URL is https://www.18bricks.ae/.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (832 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix86
  • 4 pages share a title

    /about-us, /properties, /services/mortgages and /contact-us all use the title “18bricks”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    /about-us, /properties, /services/mortgages and /contact-us use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    /properties has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /properties has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /contact-us took over 3 s to send its HTML from our server.

  • 6 internal pages checked

    We fetched 6 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 6 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (18bricks.ae).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE2 verifies for 18bricks.ae and is valid for another 46 days.

  • http:// redirects to https

    http://18bricks.ae redirects to the secure version.

  • All 12 links work

    All 12 links checked from your homepage (7 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    18bricks.ae has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

2 to fix80
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 10-field form

    Your longest form asks for 10 fields (5 required). Every extra field lowers completion.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,386 words of copy

    The homepage carries about 1,386 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Buy”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Buy”, “Apply for Pre-Approval” and “Subscribe Now”.

  • Social proof on the page

    Social proof on the homepage: 2 testimonial or review blocks and “Trusted by 15,000+ Clients”.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 18bricks.ae is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Next.js
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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