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21drops.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 88 checks

This review found 31 issues worth fixing on 21drops.com, 11 of them high impact, across 88 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

10 to fix62
  • Improve image delivery

    1.9 s · 451 KiB

    3 images could be 451 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Reduce unused JavaScript

    1.9 s · 344 KiB

    About 344 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.8 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Squarespace, Adobe TypeKit and sqspcdn.com and others), adding 1.6 MB and 607 ms of main-thread time.

  • Use efficient cache lifetimes

    600 ms · 95 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (95 KiB).

  • Squarespace adds 595 ms

    595 ms

    Squarespace costs a phone 595 ms of main-thread work and 903 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 139 KiB

    About 139 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 307 ms. During a long task the page ignores taps.

  • squarespace-cdn.com adds 0 ms

    0 ms

    squarespace-cdn.com costs a phone 0 ms of main-thread work and 637 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    250 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 482 ms of it running JavaScript. That is comfortably low.

  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix58
  • Largest Contentful Paint: 11.1 s

    11.1 s

    Your largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Cary is a Botanist, Clinical Aromatherapist, Licensed Massa…”.

  • Time to Interactive: 11.1 s

    11.1 s

    The page becomes fully interactive after 11.1 s. Good is under 3.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 334 ms

    334 ms

    Scripts block taps and scrolling for 334 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

100
  • 2 images below the first screen load straight away

    2 images further down the page (230 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.5 g of CO₂ per visit

    0.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.47 g of CO₂e: 56.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 49 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 49 requests on a phone: scripts 773 KiB (25), images 520 KiB (4) and fonts 230 KiB (9). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9497
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 32 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 33 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9270
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (11 characters)

    Your title is only 11 characters: “Cary Caster”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 16 internal links, 0 external

    The homepage links to 16 pages on 21drops.com and 0 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://carycaster.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://carycaster.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (274 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    /general-2, /editorial, /contact and /portfolio-1 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /general-2, /contact and /portfolio-1 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    /portfolio-1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 internal pages checked

    We fetched 4 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 4 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static1.squarespace.com/static/versioned-site-css/5da6172914581d6763270905/83/5c5a…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 2 redirects before the homepage

    Opening https://21drops.com goes through 2 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (carycaster.com).

  • Valid certificate (32 days left)

    The certificate from Let's Encrypt · YR1 verifies for 21drops.com and is valid for another 32 days.

  • http:// redirects to https

    http://21drops.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 7 links work

    All 7 links checked from your homepage (7 internal, 0 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 34 days

    carycaster.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    carycaster.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    carycaster.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 14 years old

    14 years

    carycaster.com was registered in Dec 2011 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

3 to fix60
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 253 words of copy

    The homepage carries about 253 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get In Touch”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “Get In Touch”.

Email authentication

2 to fix0
  • No DMARC policy

    21drops.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    21drops.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    21drops.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

CMS
Squarespace
Hosting
AWS

Company

Headquarters
Delray Beach

Upkeep, stack, hiring and company data from programmable.info

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