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21pineapples.com website review

Visit site (opens in a new tab)Reviewed 11 November 202624 issues · 77 checks

This review found 24 issues worth fixing on 21pineapples.com, 8 of them high impact, across 77 checks. The most urgent: 8 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
887 ms670 msMay 23Nov 7732 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026821 ms
May 30, 2026715 ms
Jun 6, 2026703 ms
Jun 13, 2026708 ms
Jun 20, 2026718 ms
Jun 27, 2026761 ms
Jul 4, 2026791 ms
Jul 11, 2026808 ms
Jul 18, 2026776 ms
Jul 25, 2026757 ms
Aug 1, 2026750 ms
Aug 8, 2026749 ms
Aug 15, 2026768 ms
Aug 22, 2026795 ms
Aug 29, 2026840 ms
Sep 5, 2026862 ms
Sep 12, 2026840 ms
Sep 19, 2026815 ms
Sep 26, 2026807 ms
Oct 3, 2026704 ms
Oct 10, 2026698 ms
Oct 17, 2026698 ms
Oct 24, 2026695 ms
Oct 31, 2026709 ms
Nov 7, 2026732 ms
Real-visitor tap response (INP)75th percentile, phones
126 ms85 msMay 23Nov 7113 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202690 ms
May 30, 202696 ms
Jun 6, 202696 ms
Jun 13, 202696 ms
Jun 20, 202696 ms
Jun 27, 202698 ms
Jul 4, 2026103 ms
Jul 11, 2026110 ms
Jul 18, 2026112 ms
Jul 25, 2026112 ms
Aug 1, 2026112 ms
Aug 8, 2026112 ms
Aug 15, 2026113 ms
Aug 22, 2026115 ms
Aug 29, 2026120 ms
Sep 5, 2026121 ms
Sep 12, 2026117 ms
Sep 19, 2026115 ms
Sep 26, 2026121 ms
Oct 3, 2026120 ms
Oct 10, 2026120 ms
Oct 17, 2026120 ms
Oct 24, 2026118 ms
Oct 31, 2026113 ms
Nov 7, 2026113 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 21pineapples.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 21pineapples.com at 0.4 s0.4 s
  2. 21pineapples.com at 0.8 s0.8 s
  3. 21pineapples.com at 1.1 s1.1 s
  4. 21pineapples.com at 1.5 s1.5 s
  5. 21pineapples.com at 1.9 s1.9 s
  6. 21pineapples.com at 2.3 s2.3 s
  7. 21pineapples.com at 2.7 s2.7 s
  8. 21pineapples.com at 3.1 s3.1 s

Speed

6 to fix65
  • 3,029 HTML elements

    The page has 3,029 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    150 ms · 577 KiB

    13 images could be 577 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    140 ms · 367 KiB

    About 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Render-blocking requests

    300 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • Shopify adds 43 ms

    43 ms

    Shopify costs a phone 43 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 third-party services on the page

    6 third-party services load with your homepage (loox.io, Shopify and Klaviyo and others), adding 520 KiB and 228 ms of main-thread time.

  • Legacy JavaScript

    150 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    100 ms · 24 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 537 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Nate Simon wearing a 21 Pineapples blue hawaiian aloha shir…”.

  • Time to Interactive: 8.2 s

    8.2 s

    The page becomes fully interactive after 8.2 s. Good is under 3.8 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 90 ms to 113 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 178 ms

    178 ms

    Real visitors wait 178 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 474 ms

    474 ms

    Real visitors wait 474 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 18 ms

    18 ms

    Scripts block the page for only 18 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.4 MB in 202 requests

    2.4 MB

    Your homepage downloads 2.4 MB in 202 requests on a phone: images 940 KiB (29), other files 736 KiB (83) and scripts 578 KiB (56). Under 2 MB keeps phones on slow connections fast.

  • 4 images below the first screen load straight away

    4 images further down the page (121 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.7 g of CO₂ per visit

    0.68 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9496
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • Alternative text of images should not be repeated as text (2 elements)

    Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (23 characters)

    Your title is only 23 characters: “21 Pineapples Shirt Co.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 99 internal links, 17 external

    The homepage links to 99 pages on 21pineapples.com and 17 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “21 Pineapples Shirt Co. — A clothing brand on a mission to change the perception of people with Down syndrome & other s…”.

  • One H1 headline

    Your main headline reads: “21 Pineapples Shirt Co. FALL SALE! 🍁🎃🍂”.

  • Canonical URL set

    The canonical URL is https://21pineapples.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://21pineapples.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,153 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://21pineapples.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 11 pages without a meta description

    https://21pineapples.com/collections/hawaiians-polos-kimonos, https://21pineapples.com/collections/tees, https://21pineapples.com/collections/womens-v-necks, https://21pineapples.com/collections/long-sleeve-shirts, https://21pineapples.com/collections/crewneck and https://21pineapples.com/collections/tanks and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.

2 checks passed
  • Tap targets are thumb-sized

    17 of 20 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 299 words of copy

    The homepage carries about 299 words of visible text.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “SHOP” and “Contact Us”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 20 other companies contacted

    Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 21pineapples.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Forms · Bestpush · loox.io · nfcube.com · chimpstatic.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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