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247.golf website review

Visit site (opens in a new tab)Reviewed 12 November 202637 issues · 92 checks

This review found 37 issues worth fixing on 247.golf, 13 of them high impact, across 92 checks. The most urgent: page weight: 56.2 MB in 410 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.5 s
Jun 6, 20261.5 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.5 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
198 ms111 msMay 23Nov 7175 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026121 ms
May 30, 2026126 ms
Jun 6, 2026137 ms
Jun 13, 2026145 ms
Jun 20, 2026146 ms
Jun 27, 2026146 ms
Jul 4, 2026138 ms
Jul 11, 2026137 ms
Jul 18, 2026136 ms
Jul 25, 2026137 ms
Aug 1, 2026141 ms
Aug 8, 2026146 ms
Aug 15, 2026150 ms
Aug 22, 2026154 ms
Aug 29, 2026160 ms
Sep 5, 2026157 ms
Sep 12, 2026161 ms
Sep 19, 2026162 ms
Sep 26, 2026168 ms
Oct 3, 2026173 ms
Oct 10, 2026180 ms
Oct 17, 2026186 ms
Oct 24, 2026188 ms
Oct 31, 2026184 ms
Nov 7, 2026175 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 247.golf (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 247.golf at 1.2 s1.2 s
  2. 247.golf at 2.5 s2.5 s
  3. 247.golf at 3.7 s3.7 s
  4. 247.golf at 4.9 s4.9 s
  5. 247.golf at 6.1 s6.1 s
  6. 247.golf at 7.4 s7.4 s
  7. 247.golf at 8.6 s8.6 s
  8. 247.golf at 9.8 s9.8 s

Speed

15 to fix36
  • Reduce unused JavaScript

    2.0 s · 3.6 MB

    About 3.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • YouTube adds 3.1 s

    3.1 s

    YouTube costs a phone 3.1 s of main-thread work and 4.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 18.6 s

    A phone's processor spends 18.6 s on main-thread work while loading, 8.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Shopify and hsappstatic.net and others), adding 7.4 MB and 5.2 s of main-thread time.

  • Improve image delivery

    150 ms · 1.3 MB

    11 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 691 KiB

    43 files are served with short cache lifetimes, so returning visitors download them again (691 KiB).

  • Shopify adds 679 ms

    679 ms

    Shopify costs a phone 679 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    600 ms · 179 KiB

    About 179 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    700 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 608 ms. During a long task the page ignores taps.

  • hsappstatic.net adds 376 ms

    376 ms

    hsappstatic.net costs a phone 376 ms of main-thread work and 720 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,951 HTML elements

    The page has 2,951 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Tag Manager adds 260 ms

    260 ms

    Google Tag Manager costs a phone 260 ms of main-thread work and 196 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Facebook adds 232 ms

    232 ms

    Facebook costs a phone 232 ms of main-thread work and 294 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    65 KiB

    Polyfills for old browsers add 65 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 42 ms

    42 ms

    Your server sent the HTML in 42 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 62.9 s

    62.9 s

    The page becomes fully interactive after 62.9 s. Good is under 3.8 s.

  • Speed Index: 15.0 s

    15.0 s

    Visually, the page fills in at 15.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.8 s

    2.8 s

    Scripts block taps and scrolling for 2.8 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 45% slower for real visitors

    +45%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 121 ms to 175 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 164 ms

    164 ms

    Real visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 487 ms

    487 ms

    Real visitors wait 487 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.012

    0.012

    The layout barely moves while loading (CLS 0.012, good is under 0.1).

Images and page weight

4 to fix45
  • Page weight: 56.2 MB in 410 requests

    56.2 MB

    Your homepage downloads 56.2 MB in 410 requests on a phone: media 44.5 MB (5), scripts 7.1 MB (161) and images 2.3 MB (40). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    01_2.gif weighs 897 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    Membership-HP-Tile-V3.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (897 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (71 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 15.9 g of CO₂ per visit

    15.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 15.93 g of CO₂e: 1911.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9494
  • Hidden but focusable

    9 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 2 problems

    Structured data found (BreadcrumbList, HardwareStore, OnlineStore and Organization) but with 2 problems, for example “VideoObject: contentUrl is not an absolute URL ("Golfer practicing with a SkyTrak+ launch monitor, …”.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 118 internal links, 21 external

    The homepage links to 118 pages on 247.golf and 21 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Home golf simulators and the ST MAX launch monitor from SKYTRAK. Ball & club data, 100+ courses, free shipping and 0% A…”.

  • One H1 headline

    Your main headline reads: “SKYTRAK”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “SKYTRAK | Home Golf Simulators & Launch Monitors”.

  • Canonical URL set

    The canonical URL is https://www.skytrakgolf.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.skytrakgolf.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,532 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.skytrakgolf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 15 pages without an H1

    https://www.skytrakgolf.com/pages/financing, https://www.skytrakgolf.com/collections/deals, https://www.skytrakgolf.com/collections/simulator-studios, https://www.skytrakgolf.com/collections/launch-monitors, https://www.skytrakgolf.com/collections/accessories and https://www.skytrakgolf.com/pages/plan-your-space and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 18 small tap targets

    18 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 6 third-party cookies

    6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 734 words of copy

    The homepage carries about 734 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Holiday Deals →” and “Shop The Sale”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Shop Simulators”, “Talk to a SIM PRO” and “Shop Monitors”.

  • 12 short forms

    12 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 4 trust badges.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 25 cookies set on arrival

    25

    Opening the homepage sets 25 cookies, 4 of them by other companies (measured from a US location before any click).

  • 56 other companies contacted

    Loading the homepage contacts 56 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 247.golf, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 21 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Schema Plus For Seo · Eg Auto Add To Cart · Instafeed · Microsoft Clarity · Mntn · Massy B2b Wholesale · Userway Website Accessibility · Crazy Egg · Judge Me Reviews · Trymry · Affirm · Accessibly App · Referral And Affiliates · Ymq Upsell Cross Sell · Easify Product Options · trafficmanager.net · Selleasy · sellkite.xyz · hubapi.com · govx.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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