Website review, no card needed

26shirts.com logo

26shirts.com website review

Visit site (opens in a new tab)Reviewed 20 October 202621 issues · 100 checks

This review found 21 issues worth fixing on 26shirts.com, 4 of them high impact, across 100 checks. The most urgent: no call to action on the first screen. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s1.0 sMay 2Oct 171.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 20261.0 s
Aug 22, 20261.0 s
Aug 29, 20261.0 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Real-visitor tap response (INP)75th percentile, phones
117 ms73 msMay 2Oct 17108 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202679 ms
May 9, 202679 ms
May 16, 202678 ms
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202687 ms
Jun 13, 202699 ms
Jun 20, 2026106 ms
Jun 27, 2026106 ms
Jul 4, 2026104 ms
Jul 11, 202697 ms
Jul 18, 202691 ms
Jul 25, 202689 ms
Aug 1, 202693 ms
Aug 8, 202694 ms
Aug 15, 202696 ms
Aug 22, 2026102 ms
Aug 29, 2026104 ms
Sep 5, 2026110 ms
Sep 12, 2026112 ms
Sep 19, 2026109 ms
Sep 26, 2026106 ms
Oct 3, 2026104 ms
Oct 10, 2026107 ms
Oct 17, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 26shirts.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 26shirts.com at 0.4 s0.4 s
  2. 26shirts.com at 0.8 s0.8 s
  3. 26shirts.com at 1.1 s1.1 s
  4. 26shirts.com at 1.5 s1.5 s
  5. 26shirts.com at 1.9 s1.9 s
  6. 26shirts.com at 2.3 s2.3 s
  7. 26shirts.com at 2.6 s2.6 s
  8. 26shirts.com at 3.0 s3.0 s

26shirts.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix75
  • Improve image delivery

    150 ms · 858 KiB

    13 images could be 858 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 91). Pages that score under 90 lose visitors before the first paint.

  • 2,652 HTML elements

    The page has 2,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 66 ms

    66 ms

    Shopify costs a phone 66 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and Shopify and others), adding 602 KiB and 243 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 72 KiB

    About 72 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Render-blocking requests

    150 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 53 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    24 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (24 KiB).

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 712 ms of it running JavaScript. That is comfortably low.

  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.5 s

    7.5 s

    Your largest element takes 7.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Volume 19, Shirt 26: "Emotionally Invested"”.

  • Time to Interactive: 7.8 s

    7.8 s

    The page becomes fully interactive after 7.8 s. Good is under 3.8 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 504 ms

    504 ms

    Real visitors wait 504 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 3 ms

    3 ms

    Scripts block the page for only 3 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 3.1 MB in 280 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 280 requests on a phone: images 1.3 MB (17), other files 1.1 MB (151) and scripts 613 KiB (82). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Collection-Image-Web_447d3817-3717-41bf-afee-2a108791c18f.pn is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 106.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9698
  • Alternative text of images should not be repeated as text (16 elements)

    Alternative text of images should not be repeated as text: 16 elements on the page fail this check, rated minor by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 25 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 115 internal links, 23 external

    The homepage links to 115 pages on 26shirts.com and 23 external pages.

7 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “Shop original Buffalo shirts, hoodies, accessories and fan gear from 26 Shirts. Every purchase helps support local fami…”.

  • Title: 43 characters

    Your title is a healthy 43 characters: “26 Shirts | Buffalo Apparel That Gives Back”.

  • Canonical URL set

    The canonical URL is https://26shirts.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://26shirts.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,270 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 2 pages share a meta description

    /collections/volume-19-shirt-25-ready-for-game-day and /collections/special-edition-lesson-learned use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://26shirts.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (26shirts.com).

  • Valid certificate (64 days left)

    The certificate from Let's Encrypt · YE2 verifies for 26shirts.com and is valid for another 64 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://26shirts.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 53 links work

    All 53 links checked from your homepage (40 internal, 13 external) answered without errors.

Domain and trust

  • No CAA record

    26shirts.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    26shirts.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 12 years old

    12 years

    26shirts.com was registered in Nov 2013 through DNC Holdings, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Nov 2029

    26shirts.com is registered until Nov 2029.

Content and conversion

5 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 240 words

    The homepage has only about 240 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “Shop”, “Request a Campaign” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 26shirts.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 nclude:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 21 issues on 26shirts.com, including 8 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25