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2pac.com website review

Visit site (opens in a new tab)Reviewed 10 November 202636 issues · 88 checks

This review found 36 issues worth fixing on 2pac.com, 19 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s4.2 sMay 23Nov 74.9 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20264.7 s
May 30, 20264.8 s
Jun 6, 20264.8 s
Jun 13, 20264.8 s
Jun 20, 20264.8 s
Jun 27, 20264.7 s
Jul 4, 20264.7 s
Jul 11, 20264.7 s
Jul 18, 20264.8 s
Jul 25, 20264.9 s
Aug 1, 20264.9 s
Aug 8, 20264.8 s
Aug 15, 20264.7 s
Aug 22, 20264.6 s
Aug 29, 20264.5 s
Sep 5, 20264.3 s
Sep 12, 20264.3 s
Sep 19, 20264.3 s
Sep 26, 20264.4 s
Oct 3, 20264.6 s
Oct 10, 20264.6 s
Oct 17, 20264.8 s
Oct 24, 20264.9 s
Oct 31, 20264.9 s
Nov 7, 20264.9 s
Real-visitor tap response (INP)75th percentile, phones
254 ms179 msMay 23Nov 7233 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026223 ms
May 30, 2026219 ms
Jun 6, 2026207 ms
Jun 13, 2026207 ms
Jun 20, 2026210 ms
Jun 27, 2026206 ms
Jul 4, 2026205 ms
Jul 11, 2026195 ms
Jul 18, 2026205 ms
Jul 25, 2026212 ms
Aug 1, 2026217 ms
Aug 8, 2026214 ms
Aug 15, 2026202 ms
Aug 22, 2026189 ms
Aug 29, 2026188 ms
Sep 5, 2026188 ms
Sep 12, 2026203 ms
Sep 19, 2026208 ms
Sep 26, 2026221 ms
Oct 3, 2026229 ms
Oct 10, 2026239 ms
Oct 17, 2026245 ms
Oct 24, 2026242 ms
Oct 31, 2026242 ms
Nov 7, 2026233 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 2pac.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 2pac.com at 0.4 s0.4 s
  2. 2pac.com at 0.8 s0.8 s
  3. 2pac.com at 1.1 s1.1 s
  4. 2pac.com at 1.5 s1.5 s
  5. 2pac.com at 1.9 s1.9 s
  6. 2pac.com at 2.3 s2.3 s
  7. 2pac.com at 2.6 s2.6 s
  8. 2pac.com at 3.0 s3.0 s

Speed

10 to fix52
  • Use efficient cache lifetimes

    3.9 s · 2.1 MB

    63 files are served with short cache lifetimes, so returning visitors download them again (2.1 MB).

  • Improve image delivery

    2.1 s · 3.5 MB

    18 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.1 s faster on a phone.

  • Render-blocking requests

    2.4 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Reduce unused JavaScript

    1.4 s · 275 KiB

    About 275 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Font display

    350 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

  • Google Tag Manager adds 252 ms

    252 ms

    Google Tag Manager costs a phone 252 ms of main-thread work and 335 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • YouTube adds 5 ms

    5 ms

    YouTube costs a phone 5 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, transcend-cdn.com and Auto Link Maker and others), adding 1,019 KiB and 410 ms of main-thread time.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 186 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.0 s

    5.0 s

    Real visitors wait 5.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.7 s

    4.7 s

    Real visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 27.6 s

    27.6 s

    Your largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 28.7 s

    28.7 s

    The page becomes fully interactive after 28.7 s. Good is under 3.8 s.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 426 ms

    426 ms

    Scripts block taps and scrolling for 426 ms in total while the page loads. Good is under 200 ms.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 223 ms to 233 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 4.7 s to 4.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 192 ms

    192 ms

    Real visitors wait 192 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.8 MB in 79 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 79 requests on a phone: images 6.4 MB (37), scripts 1.2 MB (31) and fonts 155 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (438 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (121 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.21 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.21 g of CO₂e: 264.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8390
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 58 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (23 characters)

    Your title is only 23 characters: “2PAC - Official Website”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 21 internal links, 63 external

    The homepage links to 21 pages on 2pac.com and 63 external pages.

6 checks passed
  • Meta description: 93 characters

    Your meta description is 93 characters: “The official website for 2PAC featuring his music, videos, merch, and more. His legacy lives.”.

  • Canonical URL set

    The canonical URL is https://www.2pac.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.2pac.com/sitemap_index.xml.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (991 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.2pac.com/llms.txt (44 KiB, 714 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 11 pages without a meta description

    https://www.2pac.com/bio, https://www.2pac.com/discography, https://www.2pac.com/book, https://www.2pac.com/videos, https://www.2pac.com/stories and https://www.2pac.com/story/strictly-4-my-n-i-g-g-az-og-biography and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 internal pages checked

    We fetched 11 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 11 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 847 words of copy

    The homepage carries about 847 words of visible text.

4 checks passed
  • 29 calls to action

    The homepage has 29 calls to action, for example “Book”, “Shop” and “Subscribe”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 2pac.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Imperva

Upkeep, stack, hiring and company data from programmable.info

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