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30grad.shop website review

Visit site (opens in a new tab)Reviewed 12 November 202641 issues · 86 checks

This review found 41 issues worth fixing on 30grad.shop, 14 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.3 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.4 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
84 ms73 msMay 23Nov 780 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202677 ms
May 30, 202675 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202680 ms
Jul 4, 202678 ms
Jul 11, 202680 ms
Jul 18, 202679 ms
Jul 25, 202680 ms
Aug 1, 202681 ms
Aug 8, 202680 ms
Aug 15, 202683 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202679 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202679 ms
Oct 10, 202674 ms
Oct 17, 202677 ms
Oct 24, 202678 ms
Oct 31, 202679 ms
Nov 7, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 30grad.shop (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 30grad.shop at 0.4 s0.4 s
  2. 30grad.shop at 0.8 s0.8 s
  3. 30grad.shop at 1.1 s1.1 s
  4. 30grad.shop at 1.5 s1.5 s
  5. 30grad.shop at 1.9 s1.9 s
  6. 30grad.shop at 2.3 s2.3 s
  7. 30grad.shop at 2.6 s2.6 s
  8. 30grad.shop at 3.0 s3.0 s

Speed

9 to fix56
  • Improve image delivery

    4.0 s · 5.4 MB

    17 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 2.0 MB

    55 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Reduce unused JavaScript

    1.2 s · 411 KiB

    About 411 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Render-blocking requests

    1.6 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (PayPal, plentyone.com and Google CDN and others), adding 9.6 MB and 759 ms of main-thread time.

  • plentyone.com adds 238 ms

    238 ms

    plentyone.com costs a phone 238 ms of main-thread work and 8.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • PayPal adds 296 ms

    296 ms

    PayPal costs a phone 296 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Other Google APIs/SDKs adds 35 ms

    35 ms

    Other Google APIs/SDKs costs a phone 35 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    240 ms · 43 KiB

    About 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.

  • Server response: 195 ms

    195 ms

    Your server sent the HTML in 195 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 14.9 s

    14.9 s

    Your largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Enkay”.

  • Time to Interactive: 16.6 s

    16.6 s

    The page becomes fully interactive after 16.6 s. Good is under 3.8 s.

  • Real-user CLS: 0.21

    0.21

    For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 492 ms

    492 ms

    Scripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 77 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 336 ms

    336 ms

    Real visitors wait 336 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix28
  • Page weight: 9.7 MB in 117 requests

    9.7 MB

    Your homepage downloads 9.7 MB in 117 requests on a phone: images 8.1 MB (29), scripts 993 KiB (28) and other files 454 KiB (47). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    257ers-mobile-banner.png weighs 742 KiB. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    378 KiB

    1 image is downloaded at several times the size a phone draws it, for example 257ers-mobile-banner.png at 600 px wide, shown at 140 px. Resized copies would save about 378 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (326 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.8 g of CO₂ per visit

    2.76 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8993
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (17 elements)

    Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 5 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10081
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (186 characters)

    Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 86 internal links, 4 external

    The homepage links to 86 pages on 30grad.shop and 4 external pages.

4 checks passed
  • Title: 55 characters

    Your title is a healthy 55 characters: “30° Shop Merchandise | Fanartikel, Albumboxen und mehr.”.

  • Canonical URL set

    The canonical URL is https://www.30grad.shop/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.30grad.shop/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.30grad.shop/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (642 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 14 pages share a meta description

    https://www.30grad.shop/hersteller, https://www.30grad.shop/hersteller/2live-ent, https://www.30grad.shop/hersteller/alligatoah, https://www.30grad.shop/hersteller/alvaro-soler, https://www.30grad.shop/hersteller/antifuchs and https://www.30grad.shop/hersteller/apache-207 and 8 others use the same meta description. A description written for each page earns more clicks.

  • 14 pages without an H1

    https://www.30grad.shop/hersteller/257ers, https://www.30grad.shop/hersteller/2live-ent, https://www.30grad.shop/hersteller/alligatoah, https://www.30grad.shop/hersteller/alvaro-soler, https://www.30grad.shop/hersteller/antifuchs and https://www.30grad.shop/hersteller/apache-207 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 15 small tap targets

    15 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 189 words

    The homepage has only about 189 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 13 other companies contacted

    Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 30grad.shop, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
plentymarkets
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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