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30grad.shop website review
Visit site (opens in a new tab)Reviewed 12 November 202641 issues · 86 checks
This review found 41 issues worth fixing on 30grad.shop, 14 of them high impact, across 86 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.4 s |
| May 30, 2026 | 1.4 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.6 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.4 s |
| Nov 7, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 77 ms |
| May 30, 2026 | 75 ms |
| Jun 6, 2026 | 79 ms |
| Jun 13, 2026 | 79 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 80 ms |
| Jul 4, 2026 | 78 ms |
| Jul 11, 2026 | 80 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 80 ms |
| Aug 1, 2026 | 81 ms |
| Aug 8, 2026 | 80 ms |
| Aug 15, 2026 | 83 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 74 ms |
| Oct 17, 2026 | 77 ms |
| Oct 24, 2026 | 78 ms |
| Oct 31, 2026 | 79 ms |
| Nov 7, 2026 | 80 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
4.0 s · 5.4 MB17 images could be 5.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.0 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 2.0 MB55 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).
Reduce unused JavaScript
1.2 s · 411 KiBAbout 411 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.6 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, plentyone.com and Google CDN and others), adding 9.6 MB and 759 ms of main-thread time.
plentyone.com adds 238 ms
238 msplentyone.com costs a phone 238 ms of main-thread work and 8.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
PayPal adds 296 ms
296 msPayPal costs a phone 296 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Other Google APIs/SDKs adds 35 ms
35 msOther Google APIs/SDKs costs a phone 35 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
240 ms · 43 KiBAbout 43 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.9 s
A phone's processor spends 1.9 s on main-thread work while loading, 1.1 s of it running JavaScript. That is comfortably low.
Server response: 195 ms
195 msYour server sent the HTML in 195 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.9 s
14.9 sYour largest element takes 14.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Enkay”.
Time to Interactive: 16.6 s
16.6 sThe page becomes fully interactive after 16.6 s. Good is under 3.8 s.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Total Blocking Time: 492 ms
492 msScripts block taps and scrolling for 492 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Speed Index: 4.8 s
4.8 sVisually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.
18 images without width and height
18 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 77 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 336 ms
336 msReal visitors wait 336 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 9.7 MB in 117 requests
9.7 MBYour homepage downloads 9.7 MB in 117 requests on a phone: images 8.1 MB (29), scripts 993 KiB (28) and other files 454 KiB (47). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
257ers-mobile-banner.png weighs 742 KiB. On a phone connection a single image that size takes seconds.
2 images in older formats
2 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
378 KiB1 image is downloaded at several times the size a phone draws it, for example 257ers-mobile-banner.png at 600 px wide, shown at 140 px. Resized copies would save about 378 KiB.
1 image below the first screen load straight away
1 image further down the page (326 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 2.8 g of CO₂ per visit
2.76 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.76 g of CO₂e: 331.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
2 links inside paragraphs rely on colour alone to stand out.
All page content should be contained by landmarks (16 elements)
All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (17 elements)
Alternative text of images should not be repeated as text: 17 elements on the page fail this check, rated minor by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 5 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (186 characters)
Your meta description is 186 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
86 internal links, 4 external
The homepage links to 86 pages on 30grad.shop and 4 external pages.
4 checks passed
Title: 55 characters
Your title is a healthy 55 characters: “30° Shop Merchandise | Fanartikel, Albumboxen und mehr.”.
Canonical URL set
The canonical URL is https://www.30grad.shop/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.30grad.shop/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.30grad.shop/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (642 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages share a meta description
https://www.30grad.shop/hersteller, https://www.30grad.shop/hersteller/2live-ent, https://www.30grad.shop/hersteller/alligatoah, https://www.30grad.shop/hersteller/alvaro-soler, https://www.30grad.shop/hersteller/antifuchs and https://www.30grad.shop/hersteller/apache-207 and 8 others use the same meta description. A description written for each page earns more clicks.
14 pages without an H1
https://www.30grad.shop/hersteller/257ers, https://www.30grad.shop/hersteller/2live-ent, https://www.30grad.shop/hersteller/alligatoah, https://www.30grad.shop/hersteller/alvaro-soler, https://www.30grad.shop/hersteller/antifuchs and https://www.30grad.shop/hersteller/apache-207 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
15 small tap targets
15 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot assign to read only property 'open' of object '#<Window>'”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 189 words
The homepage has only about 189 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 30grad.shop, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- plentymarkets
- Analytics
- Google Tag Manager
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on 30grad.shop, including 17 speed issues, 3 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.