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311.com website review

Visit site (opens in a new tab)Reviewed 27 October 202646 issues · 107 checks

This review found 46 issues worth fixing on 311.com, 15 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.4 sMay 9Oct 242.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.3 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.8 s
Oct 24, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
132 ms100 msMay 9Oct 24120 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026128 ms
May 16, 2026128 ms
May 23, 2026124 ms
May 30, 2026119 ms
Jun 6, 2026114 ms
Jun 13, 2026113 ms
Jun 20, 2026113 ms
Jun 27, 2026114 ms
Jul 4, 2026116 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026111 ms
Aug 1, 2026106 ms
Aug 8, 2026105 ms
Aug 15, 2026104 ms
Aug 22, 2026104 ms
Aug 29, 2026105 ms
Sep 5, 2026108 ms
Sep 12, 2026110 ms
Sep 19, 2026109 ms
Sep 26, 2026105 ms
Oct 3, 2026104 ms
Oct 10, 2026105 ms
Oct 17, 2026112 ms
Oct 24, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 311.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 311.com at 0.4 s0.4 s
  2. 311.com at 0.8 s0.8 s
  3. 311.com at 1.1 s1.1 s
  4. 311.com at 1.5 s1.5 s
  5. 311.com at 1.9 s1.9 s
  6. 311.com at 2.3 s2.3 s
  7. 311.com at 2.6 s2.6 s
  8. 311.com at 3.0 s3.0 s

311.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix46
  • Reduce unused JavaScript

    8.6 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.6 s faster on a phone.

  • Improve image delivery

    2.5 s · 1.3 MB

    12 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.5 s faster on a phone.

  • Use efficient cache lifetimes

    2.4 s · 470 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (470 KiB).

  • Mobile performance score: 46

    46/100

    Your mobile performance score is 46 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Vimeo and bandsintown.com and others), adding 14.8 MB and 909 ms of main-thread time.

  • Vimeo adds 193 ms

    193 ms

    Vimeo costs a phone 193 ms of main-thread work and 12.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • YouTube adds 349 ms

    349 ms

    YouTube costs a phone 349 ms of main-thread work and 968 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 34 KiB

    Polyfills for old browsers add 34 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • bandsintown.com adds 133 ms

    133 ms

    bandsintown.com costs a phone 133 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 21 ms

    21 ms

    Shopify costs a phone 21 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    70 ms · 166 KiB

    About 166 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 70 ms faster on a phone.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Minify JavaScript

    28 KiB

    28 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 13.4 s

    13.4 s

    The first text or image appears after 13.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 31.7 s

    31.7 s

    Your largest element takes 31.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Cart”.

  • Time to Interactive: 32.0 s

    32.0 s

    The page becomes fully interactive after 32.0 s. Good is under 3.8 s.

  • Speed Index: 14.7 s

    14.7 s

    Visually, the page fills in at 14.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 368 ms

    368 ms

    Scripts block taps and scrolling for 368 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 128 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 146 ms

    146 ms

    Real visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 474 ms

    474 ms

    Real visitors wait 474 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 17.6 MB in 295 requests

    17.6 MB

    Your homepage downloads 17.6 MB in 295 requests on a phone: other files 12.1 MB (149), scripts 2.9 MB (90) and images 2.2 MB (21). Under 2 MB keeps phones on slow connections fast.

  • 9 images below the first screen load straight away

    9 images further down the page (1.1 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    43 KiB

    1 image is downloaded at several times the size a phone draws it, for example 311-ringer-tee.jpg at 900 px wide, shown at 194 px. Resized copies would save about 43 KiB.

  • 1 image in older formats

    1 image (81 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.0 g of CO₂ per visit

    4.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.99 g of CO₂e: 598.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8390
  • 13 tap targets too small

    13 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10083
  • Title is short (20 characters)

    Your title is only 20 characters: “311 Official website”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Meta description is long (168 characters)

    Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 46 internal links, 23 external

    The homepage links to 46 pages on 311.com and 23 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://311.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://311.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (391 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 5 pages without a meta description

    /pages/tour, /blogs/news, /pages/discography, /community/311nation and /pages/band have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages without an H1

    /pages/tour, /pages/discography, /pages/join-311-nation, /community/311nation and /pages/band have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    /pages/tour, /community/311nation and /pages/band have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 22 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 10 pages that loaded have a <title>.

Best practices

4 to fixGoogle 3583
  • 14 small tap targets

    14 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 7 third-party cookies

    7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (311.com).

  • Valid certificate (76 days left)

    The certificate from Let's Encrypt · YE2 verifies for 311.com and is valid for another 76 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://311.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 35 links work

    All 35 links checked from your homepage (25 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    311.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    311.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    311.com was registered in May 1996 through Domain.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    311.com is registered until May 2027.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 423 words of copy

    The homepage carries about 423 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Join”, “Buy Now →” and “Sign Up”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 311.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 ip4:66.96.128.0/18 include:bounces.fanbridge.com include:fanbridge.com ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “dkim”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 2.2.4, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Founded
1988

Upkeep, stack, hiring and company data from programmable.info

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