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35thavesewandvac.com website review

Visit site (opens in a new tab)Reviewed 13 November 202638 issues · 88 checks

This review found 38 issues worth fixing on 35thavesewandvac.com, 16 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.3 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
98 ms85 msMay 23Nov 793 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202686 ms
May 30, 202686 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202689 ms
Jun 27, 202688 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202687 ms
Aug 8, 202691 ms
Aug 15, 202691 ms
Aug 22, 202694 ms
Aug 29, 202696 ms
Sep 5, 202694 ms
Sep 12, 202695 ms
Sep 19, 202696 ms
Sep 26, 202695 ms
Oct 3, 202696 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202696 ms
Oct 31, 202691 ms
Nov 7, 202693 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 35thavesewandvac.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 35thavesewandvac.com at 0.4 s0.4 s
  2. 35thavesewandvac.com at 0.8 s0.8 s
  3. 35thavesewandvac.com at 1.1 s1.1 s
  4. 35thavesewandvac.com at 1.5 s1.5 s
  5. 35thavesewandvac.com at 1.9 s1.9 s
  6. 35thavesewandvac.com at 2.3 s2.3 s
  7. 35thavesewandvac.com at 2.6 s2.6 s
  8. 35thavesewandvac.com at 3.0 s3.0 s

Speed

11 to fix49
  • Use efficient cache lifetimes

    36.8 s · 17.4 MB

    73 files are served with short cache lifetimes, so returning visitors download them again (17.4 MB).

  • Improve image delivery

    31.7 s · 14.8 MB

    26 images could be 14.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 31.7 s faster on a phone.

  • Reduce unused JavaScript

    6.9 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.9 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Google CDN and others), adding 2.1 MB and 901 ms of main-thread time.

  • Render-blocking requests

    900 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    750 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 465 ms

    465 ms

    Google Tag Manager costs a phone 465 ms of main-thread work and 887 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 998 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 113 ms

    113 ms

    Google CDN costs a phone 113 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 71 ms

    71 ms

    Attentive costs a phone 71 ms of main-thread work and 457 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 56.0 s

    56.0 s

    Your largest element takes 56.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “35th Ave Gift Card Purchase a 35th Ave Gift Card: Amount: $…”.

  • Time to Interactive: 56.0 s

    56.0 s

    The page becomes fully interactive after 56.0 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 373 ms

    373 ms

    Scripts block taps and scrolling for 373 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 686 ms

    686 ms

    Real visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 19.8 MB in 149 requests

    19.8 MB

    Your homepage downloads 19.8 MB in 149 requests on a phone: images 16.7 MB (35), scripts 2.2 MB (56) and fonts 597 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 10 images over 500 KB

    10 images weigh 11.8 MB together. On a phone connection a single image that size takes seconds.

  • 11 images far larger than shown

    7.3 MB

    11 images are downloaded at several times the size a phone draws them, for example ss_11321_4898290_8_20260630161538.png at 1,920 px wide, shown at 390 px. Resized copies would save about 7.3 MB.

  • 13 images in older formats

    13 images (12.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.6 g of CO₂ per visit

    5.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.61 g of CO₂e: 672.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 10086
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • 37 links without text

    37 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 18 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 19 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8381
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 143 internal links, 16 external

    The homepage links to 143 pages on 35thavesewandvac.com and 16 external pages.

5 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Discover 35th Avenue Sew and Vac for all your sewing and vacuum needs. Visit us in Phoenix, Chandler, or El Mirage, AZ,…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Home | 35th Avenue Sew and Vac | PHOENIX, CHANDLER & EL MIRAGE”.

  • Canonical URL set

    The canonical URL is https://www.35thavesewandvac.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.35thavesewandvac.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.35thavesewandvac.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks GPTBot and ClaudeBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (616 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix60
  • 1 linked page is broken

    Your homepage links to https://www.35thavesewandvac.com/website-accessibility.htm, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    https://www.35thavesewandvac.com/shop/Fabric/Fabric-Theme/Activities.htm, https://www.35thavesewandvac.com/shop/fabric, https://www.35thavesewandvac.com/shop/Fabric/Fabric-Collections.htm, https://www.35thavesewandvac.com/shop/Fabric/FABRIC-THEME.htm, https://www.35thavesewandvac.com/shop/Fabric/FABRIC-MANUFACTURER.htm and https://www.35thavesewandvac.com/shop/Fabric/Precuts.htm have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.35thavesewandvac.com/shop/Fabric/FABRIC-THEME.htm, whose canonical is https://www.35thavesewandvac.com/shop/Fabric/Fabric-Theme.htm. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages without an H1

    https://www.35thavesewandvac.com/newsletter.htm, https://www.35thavesewandvac.com/shop/Fabric/Fabric-Theme/Activities.htm, https://www.35thavesewandvac.com/classes---phoenix-location.htm, https://www.35thavesewandvac.com/class-chandler-location.htm, https://www.35thavesewandvac.com/class---el-mirage-location.htm and https://www.35thavesewandvac.com/shop/fabric and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://www.35thavesewandvac.com/products.htm took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

3 checks passed
  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 12 small tap targets

    12 of 31 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 459 words of copy

    The homepage carries about 459 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “CONTACT” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 7 phone links and 0 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 23 cookies set on arrival

    23

    Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 35thavesewandvac.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Vue.js
Analytics
Google Analytics | Microsoft Clarity
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on 35thavesewandvac.com, including 17 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
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  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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