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3shape.com website review
Visit site (opens in a new tab)Reviewed 26 October 202636 issues · 99 checks
This review found 36 issues worth fixing on 3shape.com, 11 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.4 s |
| May 30, 2026 | 3.6 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.8 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 4.0 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 4.1 s |
| Aug 29, 2026 | 4.1 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 3.9 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.5 s |
| Oct 3, 2026 | 3.3 s |
| Oct 10, 2026 | 3.3 s |
| Oct 17, 2026 | 3.5 s |
| Oct 24, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 167 ms |
| May 16, 2026 | 168 ms |
| May 23, 2026 | 168 ms |
| May 30, 2026 | 172 ms |
| Jun 6, 2026 | 176 ms |
| Jun 13, 2026 | 174 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 177 ms |
| Jul 4, 2026 | 177 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 170 ms |
| Jul 25, 2026 | 178 ms |
| Aug 1, 2026 | 187 ms |
| Aug 8, 2026 | 216 ms |
| Aug 15, 2026 | 245 ms |
| Aug 22, 2026 | 263 ms |
| Aug 29, 2026 | 268 ms |
| Sep 5, 2026 | 261 ms |
| Sep 12, 2026 | 239 ms |
| Sep 19, 2026 | 226 ms |
| Sep 26, 2026 | 230 ms |
| Oct 3, 2026 | 231 ms |
| Oct 10, 2026 | 236 ms |
| Oct 17, 2026 | 224 ms |
| Oct 24, 2026 | 208 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.2 s
2.6 s
3.0 s
3.5 s
3shape.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.
5,505 HTML elements
The page has 5,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
18.6 MB18 files are served with short cache lifetimes, so returning visitors download them again (18.6 MB).
Improve image delivery
4.8 MB8 images could be 4.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
4 third-party services on the page
4 third-party services load with your homepage (cookieinformation.com, Visual Studio and imgeng.in and others), adding 18.7 MB and 58 ms of main-thread time.
widencdn.net adds 0 ms
0 mswidencdn.net costs a phone 0 ms of main-thread work and 18.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 60). Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
349 KiBAbout 349 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 854 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 96 ms
96 msYour server sent the HTML in 96 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user TTFB: 2.1 s
2.1 sReal visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 27.6 s
27.6 sYour largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s.
Time to Interactive: 27.6 s
27.6 sThe page becomes fully interactive after 27.6 s. Good is under 3.8 s.
Speed Index: 9.1 s
9.1 sVisually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.8 s
3.8 sThe first text or image appears after 3.8 s on a phone. Good is under 1.8 s.
Real-user LCP: 4.0 s
4.0 sReal visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 167 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 286 ms
286 msScripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 193 ms
193 msReal visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 20.2 MB in 100 requests
20.2 MBYour homepage downloads 20.2 MB in 100 requests on a phone: media 13.2 MB (6), images 5.5 MB (15) and scripts 754 KiB (46). Under 2 MB keeps phones on slow connections fast.
About 5.7 g of CO₂ per visit
5.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 5.71 g of CO₂e: 685.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Elements use prohibited ARIA attributes
Elements use prohibited ARIA attributes (5 elements).
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
2 H1 headlines
There are 2 <h1> headlines (“Confidence in every decision” and “The most trusted scanner in dentistry”). One clear main headline is easier for people and search engines.
No XML sitemap
No XML sitemap at https://www.3shape.com/sitemap.xml, so Google discovers your pages only by following links.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
77 internal links, 22 external
The homepage links to 77 pages on 3shape.com and 22 external pages.
5 checks passed
Meta description: 148 characters
Your meta description is 148 characters: “3Shape award-winning dental lab & intraoral scanners. Digital solutions for dental specialists to digitize dentistry an…”.
Title: 60 characters
Your title is a healthy 60 characters: “Dental 3D Scanners & Software for CAD/CAM Dentistry | 3shape”.
Canonical URL set
The canonical URL is https://www.3shape.com/en.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
Most text only appears after JavaScript runs
13%A phone browser shows 6,293 words, but the HTML your server sends has only 847. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
14 small tap targets
14 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
2 links through redirect chains
2 links go through two or more redirects, for example https://webshop.3shape.com/en.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (3shape.com).
Valid certificate (142 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for 3shape.com and is valid for another 142 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://3shape.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
3shape.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
3shape.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 years3shape.com was registered in May 2000 through Abion AB. An established domain carries more trust with email providers and search engines.
Registered until May 2027
3shape.com is registered until May 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 43 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 6,293 words of copy
The homepage carries about 6,293 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get a demo” and “Shop”.
5 calls to action
The homepage has 5 calls to action, for example “Shop”, “Contact us” and “Get a demo”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:195.49.232.4 mx include:spf.protection.outlook.com include:u6814923.wl174.sendgrid.net include:u36338594.wl0…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Analytics
- Google Tag Manager
Company
- Founded
- 2000
- Headquarters
- Holmens Kanal
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on 3shape.com, including 20 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.