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3shape.com website review

Visit site (opens in a new tab)Reviewed 26 October 202636 issues · 99 checks

This review found 36 issues worth fixing on 3shape.com, 11 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.3 s3.2 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.3 s
May 16, 20263.3 s
May 23, 20263.4 s
May 30, 20263.6 s
Jun 6, 20263.7 s
Jun 13, 20263.8 s
Jun 20, 20263.7 s
Jun 27, 20263.7 s
Jul 4, 20263.8 s
Jul 11, 20263.8 s
Jul 18, 20263.9 s
Jul 25, 20263.8 s
Aug 1, 20263.7 s
Aug 8, 20264.0 s
Aug 15, 20264.1 s
Aug 22, 20264.1 s
Aug 29, 20264.1 s
Sep 5, 20264.1 s
Sep 12, 20263.9 s
Sep 19, 20263.7 s
Sep 26, 20263.5 s
Oct 3, 20263.3 s
Oct 10, 20263.3 s
Oct 17, 20263.5 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
283 ms152 msMay 9Oct 24208 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026167 ms
May 16, 2026168 ms
May 23, 2026168 ms
May 30, 2026172 ms
Jun 6, 2026176 ms
Jun 13, 2026174 ms
Jun 20, 2026180 ms
Jun 27, 2026177 ms
Jul 4, 2026177 ms
Jul 11, 2026176 ms
Jul 18, 2026170 ms
Jul 25, 2026178 ms
Aug 1, 2026187 ms
Aug 8, 2026216 ms
Aug 15, 2026245 ms
Aug 22, 2026263 ms
Aug 29, 2026268 ms
Sep 5, 2026261 ms
Sep 12, 2026239 ms
Sep 19, 2026226 ms
Sep 26, 2026230 ms
Oct 3, 2026231 ms
Oct 10, 2026236 ms
Oct 17, 2026224 ms
Oct 24, 2026208 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 3shape.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 3shape.com at 0.4 s0.4 s
  2. 3shape.com at 0.9 s0.9 s
  3. 3shape.com at 1.3 s1.3 s
  4. 3shape.com at 1.7 s1.7 s
  5. 3shape.com at 2.2 s2.2 s
  6. 3shape.com at 2.6 s2.6 s
  7. 3shape.com at 3.0 s3.0 s
  8. 3shape.com at 3.5 s3.5 s

3shape.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix53
  • Render-blocking requests

    2.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.6 s.

  • 5,505 HTML elements

    The page has 5,505 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    18.6 MB

    18 files are served with short cache lifetimes, so returning visitors download them again (18.6 MB).

  • Improve image delivery

    4.8 MB

    8 images could be 4.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 4 third-party services on the page

    4 third-party services load with your homepage (cookieinformation.com, Visual Studio and imgeng.in and others), adding 18.7 MB and 58 ms of main-thread time.

  • widencdn.net adds 0 ms

    0 ms

    widencdn.net costs a phone 0 ms of main-thread work and 18.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    349 KiB

    About 349 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.3 s

    A phone's processor spends 2.3 s on main-thread work while loading, 854 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 96 ms

    96 ms

    Your server sent the HTML in 96 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 27.6 s

    27.6 s

    Your largest element takes 27.6 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 167 ms to 208 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 286 ms

    286 ms

    Scripts block taps and scrolling for 286 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 193 ms

    193 ms

    Real visitors wait 193 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 20.2 MB in 100 requests

    20.2 MB

    Your homepage downloads 20.2 MB in 100 requests on a phone: media 13.2 MB (6), images 5.5 MB (15) and scripts 754 KiB (46). Under 2 MB keeps phones on slow connections fast.

  • About 5.7 g of CO₂ per visit

    5.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.71 g of CO₂e: 685.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fix90
  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Elements use prohibited ARIA attributes

    Elements use prohibited ARIA attributes (5 elements).

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

SEO

4 to fixGoogle 8585
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 2 H1 headlines

    There are 2 <h1> headlines (“Confidence in every decision” and “The most trusted scanner in dentistry”). One clear main headline is easier for people and search engines.

  • No XML sitemap

    No XML sitemap at https://www.3shape.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 77 internal links, 22 external

    The homepage links to 77 pages on 3shape.com and 22 external pages.

5 checks passed
  • Meta description: 148 characters

    Your meta description is 148 characters: “3Shape award-winning dental lab & intraoral scanners. Digital solutions for dental specialists to digitize dentistry an…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Dental 3D Scanners & Software for CAD/CAM Dentistry | 3shape”.

  • Canonical URL set

    The canonical URL is https://www.3shape.com/en.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    13%

    A phone browser shows 6,293 words, but the HTML your server sends has only 847. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 14 small tap targets

    14 of 45 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://webshop.3shape.com/en.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (3shape.com).

  • Valid certificate (142 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for 3shape.com and is valid for another 142 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://3shape.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors; 1 did not answer within 5 s.

Domain and trust

  • No CAA record

    3shape.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    3shape.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 26 years old

    26 years

    3shape.com was registered in May 2000 through Abion AB. An established domain carries more trust with email providers and search engines.

  • Registered until May 2027

    3shape.com is registered until May 2027.

Content and conversion

1 to fix88
  • Thin social proof

    Social proof on the homepage: 43 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 6,293 words of copy

    The homepage carries about 6,293 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get a demo” and “Shop”.

  • 5 calls to action

    The homepage has 5 calls to action, for example “Shop”, “Contact us” and “Get a demo”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:195.49.232.4 mx include:spf.protection.outlook.com include:u6814923.wl174.sendgrid.net include:u36338594.wl0…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager

Company

Founded
2000
Headquarters
Holmens Kanal

Upkeep, stack, hiring and company data from programmable.info

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