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413house.com website review
Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 62 checks
This review found 29 issues worth fixing on 413house.com, 9 of them high impact, across 62 checks. The most urgent: page weight: 26.9 MB in 90 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
3 third-party services on the page
3 third-party services load with your homepage (proagentwebsites.com, Google Fonts and cloudfront.net), adding 22.5 MB and 119 ms of main-thread time.
cloudfront.net adds 0 ms
0 mscloudfront.net costs a phone 0 ms of main-thread work and 22.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 0.5 s
A phone's processor spends 0.5 s on main-thread work while loading, 131 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 26.9 MB in 90 requests
26.9 MBYour homepage downloads 26.9 MB in 90 requests on a phone: images 26.6 MB (57), scripts 232 KiB (18) and stylesheets 49 KiB (9). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (36 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 7.6 g of CO₂ per visit
7.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 7.63 g of CO₂e: 916.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
13 images without alt text
13 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Positive tabindex
1 element has a tabindex above 0, which scrambles the keyboard order.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
18 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 24 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (91 characters)
Your title is 91 characters, so Google will cut it off around 60: “413House.com - Julianne Krutka, Realtor - Western Massachusetts and Northern CT Real Esta…”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
37 internal links, 1 external
The homepage links to 37 pages on 413house.com and 1 external page.
3 checks passed
Meta description: 93 characters
Your meta description is 93 characters: “413House.com - Julianne Krutka, Realtor - Massachusetts Real Estate - Connecticut Real Estate”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.413house.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.413house.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages share a title
https://www.413house.com/fine/real/estate/newsearch/cityname/Agawam+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Blandford+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chester+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chicopee+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/East+Longmeadow+-+MA and https://www.413house.com/fine/real/estate/newsearch/cityname/Easthampton+-+MA and 9 others all use the title “We like to munch cookies!”. Search engines can't tell which page to show for a search, so each competes with the others.
15 pages without a meta description
https://www.413house.com/fine/real/estate/newsearch/cityname/Agawam+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Blandford+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chester+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chicopee+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/East+Longmeadow+-+MA and https://www.413house.com/fine/real/estate/newsearch/cityname/Easthampton+-+MA and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://www.413house.com/fine/real/estate/newsearch/cityname/Agawam+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Blandford+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chester+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chicopee+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/East+Longmeadow+-+MA and https://www.413house.com/fine/real/estate/newsearch/cityname/Easthampton+-+MA and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 pages with very little text
https://www.413house.com/fine/real/estate/newsearch/cityname/Agawam+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Blandford+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chester+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/Chicopee+-+MA, https://www.413house.com/fine/real/estate/newsearch/cityname/East+Longmeadow+-+MA and https://www.413house.com/fine/real/estate/newsearch/cityname/Easthampton+-+MA and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 98 words
The homepage has only about 98 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 413house.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
- Hosting
- DataBank Holdings, Ltd.
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on 413house.com, including 5 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.