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420.com website review

Visit site (opens in a new tab)Reviewed 27 October 202636 issues · 87 checks

This review found 36 issues worth fixing on 420.com, 11 of them high impact, across 87 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.2 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.5 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20262.0 s
Oct 10, 20262.2 s
Oct 17, 20262.3 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
123 ms91 msMay 9Oct 24119 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202695 ms
May 16, 202696 ms
May 23, 202695 ms
May 30, 202695 ms
Jun 6, 202696 ms
Jun 13, 202696 ms
Jun 20, 202699 ms
Jun 27, 2026100 ms
Jul 4, 2026103 ms
Jul 11, 2026104 ms
Jul 18, 2026103 ms
Jul 25, 2026102 ms
Aug 1, 2026100 ms
Aug 8, 202698 ms
Aug 15, 2026102 ms
Aug 22, 2026103 ms
Aug 29, 2026104 ms
Sep 5, 2026105 ms
Sep 12, 2026105 ms
Sep 19, 2026105 ms
Sep 26, 2026107 ms
Oct 3, 2026111 ms
Oct 10, 2026111 ms
Oct 17, 2026114 ms
Oct 24, 2026119 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 420.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 420.com at 1.1 s1.1 s
  2. 420.com at 2.2 s2.2 s
  3. 420.com at 3.4 s3.4 s
  4. 420.com at 4.5 s4.5 s
  5. 420.com at 5.6 s5.6 s
  6. 420.com at 6.7 s6.7 s
  7. 420.com at 7.8 s7.8 s
  8. 420.com at 9.0 s9.0 s

420.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix55
  • Improve image delivery

    8.7 s · 4.5 MB

    30 images could be 4.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 8.7 s faster on a phone.

  • Render-blocking requests

    3.1 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

  • Minify JavaScript

    910 ms · 190 KiB

    190 KiB could be saved by minifying JavaScript.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Google Tag Manager and axon.ai and others), adding 6.2 MB and 394 ms of main-thread time.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 18). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    760 ms · 115 KiB

    About 115 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Minify CSS

    600 ms · 88 KiB

    88 KiB could be saved by minifying CSS.

  • Reduce unused JavaScript

    450 ms · 143 KiB

    About 143 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • workers.dev adds 0 ms

    0 ms

    workers.dev costs a phone 0 ms of main-thread work and 5.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 153 ms

    153 ms

    Klaviyo costs a phone 153 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 15 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (15 KiB).

  • Legacy JavaScript

    150 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 92 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 797 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.79

    0.79

    For real visitors the layout shifts by 0.79 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SUBSCRIBE & SAVE SAVE 40% ON YOUR FIRST BOX Then 20% off ev…”.

  • Time to Interactive: 22.1 s

    22.1 s

    The page becomes fully interactive after 22.1 s. Good is under 3.8 s.

  • First Contentful Paint: 6.5 s

    6.5 s

    The first text or image appears after 6.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 95 ms to 119 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 66% slower for real visitors

    +66%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 887 ms

    887 ms

    Real visitors wait 887 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

4 checks passed
  • Real-user INP: 151 ms

    151 ms

    Real visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 124 ms

    124 ms

    Scripts block the page for only 124 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.6 MB in 184 requests

    7.6 MB

    Your homepage downloads 7.6 MB in 184 requests on a phone: images 6.1 MB (39), scripts 835 KiB (55) and fonts 389 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.14 g of CO₂e: 257.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9398
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (161 characters)

    Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Only 4 internal links

    The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

6 checks passed
  • One H1 headline

    Your main headline reads: “Shop 420.com”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Buy Cannabis & Hemp Online at 420.com | California Delivery!”.

  • Canonical URL set

    The canonical URL is https://www.420.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.420.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Loading the script 'https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792088814092'…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    8 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (420.com).

  • Valid certificate (48 days left)

    The certificate from Google Trust Services · WE1 verifies for 420.com and is valid for another 48 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://420.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 3 links work

    All 3 links checked from your homepage (3 internal, 0 external) answered without errors.

Domain and trust

  • No CAA record

    420.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    420.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    420.com was registered in Aug 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2033

    420.com is registered until Aug 2033.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 51 words

    The homepage has only about 51 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Shop”.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be 420.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:amazonses.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Plus
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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