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54celsius.com website review
Visit site (opens in a new tab)Reviewed 9 November 202633 issues · 80 checks
This review found 33 issues worth fixing on 54celsius.com, 10 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,769 of 108,858 reviewed websitesbeats 77%
- #12,885 of 61,765 online storesbeats 73%
- #12,515 of 56,365 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.2 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.2 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.0 s |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 979 ms |
| Oct 24, 2026 | 979 ms |
| Oct 31, 2026 | 939 ms |
| Nov 7, 2026 | 948 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 102 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 102 ms |
| Jun 13, 2026 | 99 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 100 ms |
| Jul 11, 2026 | 102 ms |
| Jul 18, 2026 | 100 ms |
| Jul 25, 2026 | 99 ms |
| Aug 1, 2026 | 98 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 105 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 125 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 114 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 112 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 111 ms |
| Oct 31, 2026 | 111 ms |
| Nov 7, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.3 s · 302 KiBAbout 302 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.3 s faster on a phone.
Main-thread work: 7.9 s
A phone's processor spends 7.9 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and 9gtb.com and others), adding 1.3 MB and 672 ms of main-thread time.
Improve image delivery
450 ms · 205 KiB7 images could be 205 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 348 ms
348 msShopify costs a phone 348 ms of main-thread work and 1,015 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,963 HTML elements
The page has 1,963 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Use efficient cache lifetimes
150 ms · 58 KiB12 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).
Reduce unused CSS
150 ms · 58 KiBAbout 58 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Render-blocking requests
50 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 10.5 s
10.5 sYour largest element takes 10.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 10.4 s
10.4 sVisually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 14.7 s
14.7 sThe page becomes fully interactive after 14.7 s. Good is under 3.8 s.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
15 images without width and height
15 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 236 ms
236 msScripts block taps and scrolling for 236 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 102 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 104 ms
104 msReal visitors wait 104 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 264 ms
264 msReal visitors wait 264 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 18% faster for real visitors
-18%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.2 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 318 requests
3.2 MBYour homepage downloads 3.2 MB in 318 requests on a phone: scripts 1.0 MB (155), other files 937 KiB (124) and images 838 KiB (17). Under 2 MB keeps phones on slow connections fast.
8 images in older formats
8 images (539 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (270 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.89 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.89 g of CO₂e: 107.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 tap targets too small
6 tap targets are too small or too close together to hit reliably with a finger.
Links must have discernible text (1 element)
Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (279 characters)
Your meta description is 279 characters; Google truncates after about 160, so the end of your pitch is cut.
205 internal links, 4 external
The homepage links to 205 pages on 54celsius.com and 4 external pages.
7 checks passed
One H1 headline
Your main headline reads: “54Celsius”.
Title: 61 characters
Your title is a healthy 61 characters: “54Celsius - Bold & Unique Candles: PyroPet, CandleHand, Tarot”.
Canonical URL set
The canonical URL is https://54celsius.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://54celsius.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,503 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://54celsius.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://54celsius.com/collections/octaevo-paper-vases/New-vases and https://54celsius.com/collections/octaevo-paper-vases all use the title “Octaevo Paper Vases”. Search engines can't tell which page to show for a search, so each competes with the others.
8 pages without a meta description
https://54celsius.com/pages/54celsius, https://54celsius.com/pages/home-decor-collections, https://54celsius.com/pages/smells-like-spells-1, https://54celsius.com/pages/candlehand-1, https://54celsius.com/pages/octaevo-1 and https://54celsius.com/pages/candle-collections and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://54celsius.com/collections/octaevo-paper-vases/New-vases and https://54celsius.com/collections/octaevo-paper-vases use the same meta description. A description written for each page earns more clicks.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://54celsius.com/collections/octaevo-paper-vases/New-vases, whose canonical is https://54celsius.com/collections/octaevo-paper-vases. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
7 pages without an H1
https://54celsius.com/pages/54celsius, https://54celsius.com/pages/home-decor-collections, https://54celsius.com/pages/smells-like-spells-1, https://54celsius.com/pages/candlehand-1, https://54celsius.com/pages/octaevo-1 and https://54celsius.com/pages/candle-collections and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
13 small tap targets
13 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 410 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,019 words of copy
The homepage carries about 1,019 words of visible text.
3 checks passed
9 calls to action
The homepage has 9 calls to action, for example “Shop Paper Vases”, “Contact Us” and “Shop PyroPet”.
17 short forms
17 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 123 testimonial or review blocks and 1 trust badge.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 54celsius.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Geo Pro Geolocation · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Judge Me Reviews · Easylocation · Forms · cloudfront.net · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 33 issues on 54celsius.com, including 13 speed issues, 1 SEO issue and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.