77ink.com website review

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

About 79 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

Bigcommerce costs a phone 236 ms of main-thread work and 414 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Bigcommerce and Google Fonts), adding 516 KiB and 237 ms of main-thread time.

3 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 long tasks block the main thread while loading, the longest for 78 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.231 while loading, so content jumps under the reader's thumb. Good is under 0.1.

The page becomes fully interactive after 4.4 s. Good is under 3.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

1 element hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 31 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

No meta description, so Google writes its own snippet from whatever text it finds.

Google's crawler is blocked from indexing this page.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.77ink.com/sitemap.xml, so Google discovers your pages only by following links.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 68 pages on 77ink.com and 2 external pages.

Your robots.txt shuts out Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/BrotherInk/brother-ink-cartridges, /brother-ink-cartridges/lc103, /for-brother/lc3011-lc3013, /brother-ink-cartridges/LC51, /for-brother/lc203 and /brother-ink-cartridges/lc61-lc65 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

/brother-ink-cartridges/lc103 and /canon-ink-cartridges/bci-24 have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

HSTS is set, but max-age is 0 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

77ink.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

77ink.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 318 words of visible text.

DMARC is set to p=none, so mail pretending to be 77ink.com is still delivered. Add a report address, check the reports, then move to quarantine.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.