80proofgoods.com website review

16 images could be 712 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

A phone's processor spends 4.9 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,537 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 185 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

4 third-party services load with your homepage (Shopify, shop.app and Cloudflare CDN and others), adding 932 KiB and 530 ms of main-thread time.

Shopify costs a phone 517 ms of main-thread work and 833 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

3 KiB could be saved by minifying CSS.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.

5 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

5 files are served with short cache lifetimes, so returning visitors download them again (25 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 78 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Your homepage downloads 3.0 MB in 336 requests on a phone: images 1.0 MB (21), scripts 849 KiB (150) and other files 830 KiB (128). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

Your title is only 13 characters: “80Proof Goods”. Between 30 and 65 characters leaves room to say what you do and for whom.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 185 pages on 80proofgoods.com and 5 external pages.

https://80proofgoods.com/collections/womens-long-wallets and https://80proofgoods.com/collections/field-notes have no meta description, so Google writes the search snippet from whatever text it finds.

https://80proofgoods.com/collections/5-pocket-wallet, https://80proofgoods.com/collections/money-envelopes, https://80proofgoods.com/collections/passport-wallets, https://80proofgoods.com/collections/a5-notebook-cover-sets, https://80proofgoods.com/collections/a6-notebook-cover-sets and https://80proofgoods.com/collections/apple-watch-bands have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

10 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,377 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.