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910.id website review
Visit site (opens in a new tab)Reviewed 28 October 202636 issues · 108 checks
This review found 36 issues worth fixing on 910.id, 12 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,708 of 81,761 reviewed websitesbeats 62%
- #15,938 of 40,557 online storesbeats 54%
- #15,198 of 35,937 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.3 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 137 ms |
| May 16, 2026 | 136 ms |
| May 23, 2026 | 135 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 140 ms |
| Jun 13, 2026 | 144 ms |
| Jun 20, 2026 | 143 ms |
| Jun 27, 2026 | 142 ms |
| Jul 4, 2026 | 143 ms |
| Jul 11, 2026 | 144 ms |
| Jul 18, 2026 | 148 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 164 ms |
| Aug 29, 2026 | 169 ms |
| Sep 5, 2026 | 169 ms |
| Sep 12, 2026 | 175 ms |
| Sep 19, 2026 | 177 ms |
| Sep 26, 2026 | 170 ms |
| Oct 3, 2026 | 167 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 157 ms |
| Oct 24, 2026 | 159 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
910.id does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
1.6 s · 319 KiBAbout 319 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Improve image delivery
1.4 s · 545 KiB18 images could be 545 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.
Mobile performance score: 69
69/100Your mobile performance score is 69 (desktop: 79). Pages that score under 90 lose visitors before the first paint.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 569 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,888 HTML elements
The page has 1,888 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 61 ms
61 msShopify costs a phone 61 ms of main-thread work and 524 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
bonloyalty.com adds 56 ms
56 msbonloyalty.com costs a phone 56 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, bonloyalty.com and carthike.com and others), adding 923 KiB and 122 ms of main-thread time.
Reduce unused CSS
150 ms · 36 KiBAbout 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
13 KiB4 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Duplicated JavaScript
5 KiB5 KiB JavaScript is shipped twice across bundles.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 24.2 s
24.2 sYour largest element takes 24.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 25.6 s
25.6 sThe page becomes fully interactive after 25.6 s. Good is under 3.8 s.
Real-user LCP: 3.2 s
3.2 sReal visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 137 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user INP: 141 ms
141 msReal visitors wait 141 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 604 ms
604 msReal visitors wait 604 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 24 ms
24 msScripts block the page for only 24 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 7.5 MB in 250 requests
7.5 MBYour homepage downloads 7.5 MB in 250 requests on a phone: images 5.7 MB (36), scripts 793 KiB (88) and other files 696 KiB (69). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
4_WEBSITE-APRIL7_2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images below the first screen load straight away
4 images further down the page (109 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.1 g of CO₂ per visit
2.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.12 g of CO₂e: 254.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
9 text elements with low contrast
9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Interactive controls must not be nested (7 elements)
Interactive controls must not be nested: 7 elements on the page fail this check, rated serious by axe-core.
ARIA input fields must have an accessible name (1 element)
ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
23 links without text
23 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 53 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (13 characters)
Your title is only 13 characters: “910 Indonesia”. Between 30 and 65 characters leaves room to say what you do and for whom.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
One H1 headline
Your <h1> is empty.
77 internal links, 9 external
The homepage links to 77 pages on 910.id and 9 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://910.id/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://910.id/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (649 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
12 pages without a meta description
/collections/all-products, /collections/equipment-1, /collections/speed-run, /collections/recovery-run, /collections/daily-run and /collections/basketball and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
2 checks passed
Tap targets are thumb-sized
52 of 52 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://apps.apple.com/id/app/910nineten/id1661736575?l=id (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (910.id).
Valid certificate (80 days left)
The certificate from Let's Encrypt · YE1 verifies for 910.id and is valid for another 80 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://910.id redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
910.id has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
910.id's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 5 years old
5 years910.id was registered in Apr 2021 through PANDI Registrar. An established domain carries more trust with email providers and search engines.
Registered until Apr 2031
910.id is registered until Apr 2031.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 827 words of copy
The homepage carries about 827 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “CONTACT US”.
7 calls to action
The homepage has 7 calls to action, for example “SHOP NOW”, “Add order note” and “How to order”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks, 6 customer or partner logos, a star rating and 2 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 2 email links.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 +ip4:103.119.228.119 include:mailgun.org include:spf.protection.outlook.com ~all”.
DKIM signing found
A DKIM key is published (selector “default” and “smtp”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on 910.id, including 14 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.