98photography.com website review

4 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 81. Pages that score under 90 lose visitors before the first paint.

About 77 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

35 files are served with short cache lifetimes, so returning visitors download them again (411 KiB).

4 third-party services load with your homepage (Google Tag Manager, Google Fonts and hostinger.com and others), adding 240 KiB and 144 ms of main-thread time.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

2 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Visually, the page fills in at 9.0 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “98 Photography”. Most of its time is element render delay (2.4 s).

The page becomes fully interactive after 4.3 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 4.3 MB in 43 requests on a phone: images 3.7 MB (4), scripts 335 KiB (19) and fonts 213 KiB (5). Under 2 MB keeps phones on slow connections fast.

3 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

3 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image further down the page (496 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 144.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Your meta description is 545 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 17 pages on 98photography.com and 1 external page.

https://98photography.com/portfolio and https://98photography.com/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 4 pages linked from your homepage and read each the way a search engine does.

3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 4 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage has only about 104 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 3 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.