Website review, no card needed
99fab.com website review
Visit site (opens in a new tab)Reviewed 9 November 202625 issues · 93 checks
This review found 25 issues worth fixing on 99fab.com, 9 of them high impact, across 93 checks. The most urgent: page weight: 4.2 MB in 238 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83B- #18,611 of 83,436 reviewed websitesbeats 73%
- #11,098 of 41,882 online storesbeats 67%
- #10,685 of 37,242 Shopify storesbeats 65%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.7 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.8 s |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.6 s
3.3 s
3.9 s
4.6 s
5.2 s
99fab.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
1.0 MB27 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
750 ms · 145 KiBAbout 145 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Render-blocking requests
800 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
2,445 HTML elements
The page has 2,445 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.4 s
A phone's processor spends 2.4 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5 third-party services on the page
5 third-party services load with your homepage (Clarity, vitals.app and loox.io and others), adding 509 KiB and 366 ms of main-thread time.
Reduce unused CSS
150 ms · 26 KiBAbout 26 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 20 KiB4 files are served with short cache lifetimes, so returning visitors download them again (20 KiB).
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Upgrade Your Living Room”.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 7.3 s
7.3 sVisually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 9.1 s
9.1 sThe page becomes fully interactive after 9.1 s. Good is under 3.8 s.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 24 ms
24 msScripts block the page for only 24 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 4.2 MB in 238 requests
4.2 MBYour homepage downloads 4.2 MB in 238 requests on a phone: images 2.1 MB (37), other files 1.3 MB (146) and scripts 551 KiB (44). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
99fab_kitchen_Mobile_banner_e17ab085-5611-4955-9045-a0014e8d is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
3 images in older formats
3 images (110 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (30 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Links must have discernible text (59 elements)
Links must have discernible text: 59 elements on the page fail this check, rated serious by axe-core.
34 text elements with low contrast
34 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (20 elements)
All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Alternative text of images should not be repeated as text (10 elements)
Alternative text of images should not be repeated as text: 10 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 120 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
391 internal links, 16 external
The homepage links to 391 pages on 99fab.com and 16 external pages.
8 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Transform your home with 99FAB's stunning furniture, decor, and accessories. Discover pieces that match your style. Dis…”.
One H1 headline
Your main headline reads: “99FAB”.
Title: 50 characters
Your title is a healthy 50 characters: “99FAB® | Discover Quality Home Furnishings & Decor”.
Canonical URL set
The canonical URL is https://99fab.com/.
Structured data in place
Structured data found: BreadcrumbList and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://99fab.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,084 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
/policies/shipping-policy and /collections/pendants-hanging-lights have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/99fab%C2%AE-led-flame-effect-bulb, whose canonical is /collections/99fab%c2%ae-led-flame-effect-bulb. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 160 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
27 of 31 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (99fab.com).
Valid certificate (59 days left)
The certificate from Let's Encrypt · YE2 verifies for 99fab.com and is valid for another 59 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://99fab.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
No CAA record
99fab.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
99fab.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 12 years old
12 years99fab.com was registered in Oct 2014 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Oct 2028
99fab.com is registered until Oct 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,212 words of copy
The homepage carries about 1,212 words of visible text.
5 checks passed
8 calls to action
The homepage has 8 calls to action, for example “⟳ Order Tracking”, “Shop our products” and “Download the App”.
4 short forms
4 short forms (2 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks, a star rating and 3 trust badges.
Analytics in place
Analytics detected: Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Email authentication
Email authentication score: 95/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:106.0.62.80 include:spf.a2hosting.com +ip4:106.0.62.80 +a +mx +ip4:68.66.226.110 +ip4:75.98.175.114 +include…”.
DKIM signing found
A DKIM key is published (selector “k1”, “k2” and “default”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Wishlist By Square · loox.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Analytics
- Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on 99fab.com, including 11 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.