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9rabbit.com website review

Visit site (opens in a new tab)Reviewed 27 October 202634 issues · 104 checks

This review found 34 issues worth fixing on 9rabbit.com, 7 of them high impact, across 104 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s770 msMay 9Oct 24986 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 2026798 ms
May 16, 2026839 ms
May 23, 2026839 ms
May 30, 2026852 ms
Jun 6, 2026833 ms
Jun 13, 2026809 ms
Jun 20, 2026827 ms
Jun 27, 2026838 ms
Jul 4, 2026855 ms
Jul 11, 2026852 ms
Jul 18, 2026852 ms
Jul 25, 2026853 ms
Aug 1, 2026832 ms
Aug 8, 2026851 ms
Aug 15, 2026887 ms
Aug 22, 2026844 ms
Aug 29, 2026870 ms
Sep 5, 2026881 ms
Sep 12, 2026887 ms
Sep 19, 2026940 ms
Sep 26, 2026914 ms
Oct 3, 2026893 ms
Oct 10, 2026874 ms
Oct 17, 2026900 ms
Oct 24, 2026986 ms
Real-visitor tap response (INP)75th percentile, phones
74 ms56 msMay 9Oct 2462 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202658 ms
May 16, 202661 ms
May 23, 202662 ms
May 30, 202664 ms
Jun 6, 202668 ms
Jun 13, 202669 ms
Jun 20, 202670 ms
Jun 27, 202668 ms
Jul 4, 202666 ms
Jul 11, 202664 ms
Jul 18, 202663 ms
Jul 25, 202664 ms
Aug 1, 202662 ms
Aug 8, 202663 ms
Aug 15, 202663 ms
Aug 22, 202662 ms
Aug 29, 202665 ms
Sep 5, 202664 ms
Sep 12, 202668 ms
Sep 19, 202672 ms
Sep 26, 202671 ms
Oct 3, 202671 ms
Oct 10, 202669 ms
Oct 17, 202663 ms
Oct 24, 202662 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 9rabbit.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 9rabbit.com at 0.4 s0.4 s
  2. 9rabbit.com at 0.8 s0.8 s
  3. 9rabbit.com at 1.1 s1.1 s
  4. 9rabbit.com at 1.5 s1.5 s
  5. 9rabbit.com at 1.9 s1.9 s
  6. 9rabbit.com at 2.3 s2.3 s
  7. 9rabbit.com at 2.6 s2.6 s
  8. 9rabbit.com at 3.0 s3.0 s

9rabbit.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix63
  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    800 ms · 129 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (129 KiB).

  • Reduce unused JavaScript

    550 ms · 177 KiB

    About 177 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 550 ms faster on a phone.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Shopify, smile.io and shop.app), adding 1.5 MB and 254 ms of main-thread time.

  • Main-thread work: 3.5 s

    A phone's processor spends 3.5 s on main-thread work while loading, 972 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    304 KiB

    14 images could be 304 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Shopify adds 159 ms

    159 ms

    Shopify costs a phone 159 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,848 HTML elements

    The page has 1,848 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • smile.io adds 77 ms

    77 ms

    smile.io costs a phone 77 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 79 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    7 KiB

    Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    1 KiB

    1 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 8.6 s

    8.6 s

    Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “9Rabbit北美情趣用品:情趣用品,成人用品,情趣玩具与情趣内衣精选”.

  • Time to Interactive: 10.6 s

    10.6 s

    The page becomes fully interactive after 10.6 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.6 s

    5.6 s

    Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 58 ms to 62 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 70 ms

    70 ms

    Real visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 442 ms

    442 ms

    Real visitors wait 442 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 15 ms

    15 ms

    Scripts block the page for only 15 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 509 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 509 requests on a phone: scripts 1.1 MB (217), other files 1.0 MB (211) and images 886 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 125.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9594
  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (50 elements)

    Alternative text of images should not be repeated as text: 50 elements on the page fail this check, rated minor by axe-core.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 195 internal links, 7 external

    The homepage links to 195 pages on 9rabbit.com and 7 external pages.

7 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “9Rabbit专注于打造北美华人成人情趣用品精选, 我们会从各方研究, 考核, 挑选和提供各类型高品质成人用品, 情趣用品, 震动棒, 飞机杯, 情趣内衣, 安全套, 情趣辅助用品等等. 北美情趣商城, 加拿大情趣用品, 美国成人用品.”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “9Rabbit北美情趣用品 | 北美成人用品 | 美国成人用品 | 加拿大成人用品”.

  • Canonical URL set

    The canonical URL is https://9rabbit.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://9rabbit.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /collections/%E8%83%B8%E6%A8%A1-%E8%84%9A%E6%A8%A1-%E9%A3%9E%E6%9C%BA%E6%9D%AF has no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 links to non-canonical URLs

    Your homepage links to 8 pages by a URL that isn't their canonical one, for example /collections/%E4%BB%99%E5%A5%B3%E6%A3%92, whose canonical is /collections/%e4%bb%99%e5%a5%b3%e6%a3%92. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

2 checks passed
  • Tap targets are thumb-sized

    31 of 31 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (9rabbit.com).

  • Valid certificate (61 days left)

    The certificate from Let's Encrypt · YE2 verifies for 9rabbit.com and is valid for another 61 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://9rabbit.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

Domain and trust

  • No CAA record

    9rabbit.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    9rabbit.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    9rabbit.com was registered in Oct 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2029

    9rabbit.com is registered until Oct 2029.

Content and conversion

8 to fix39
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 63 words

    The homepage has only about 63 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

Email authentication

2 to fix40
  • No DMARC policy

    9rabbit.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:secureserver.net -all”.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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