a47.in website review

About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 12.3 s faster on a phone.

A phone's processor spends 4.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,172 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (shiprocket.in, shopflo.co and Clarity and others), adding 2.6 MB and 829 ms of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

8 images could be 305 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

shopflo.co costs a phone 235 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

shiprocket.in costs a phone 250 ms of main-thread work and 74 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 files are served with short cache lifetimes, so returning visitors download them again (78 KiB).

9 long tasks block the main thread while loading, the longest for 185 ms. During a long task the page ignores taps.

Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

16 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 50 ms faster on a phone.

8 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 29.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 29.9 s. Good is under 3.8 s.

Visually, the page fills in at 10.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Real visitors wait 245 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Scripts block taps and scrolling for 306 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 163 ms to 188 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.1 MB in 346 requests on a phone: scripts 2.7 MB (82), other files 1.0 MB (196) and images 903 KiB (33). Under 2 MB keeps phones on slow connections fast.

ISRO_vertical_banner.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.44 g of CO₂e: 172.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

22 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 10 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h6 and h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is 70 characters, so Google will cut it off around 60: “Official Merchandise: ISRO | Indian Armed Forces | Indian Cinema – A47”.

Your meta description is 209 characters; Google truncates after about 160, so the end of your pitch is cut.

Your <h1> is empty.

The homepage links to 321 pages on a47.in and 14 external pages.

/customer_authentication/redirect has no <title>, so Google invents the link text in results.

/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

/customer_authentication/redirect, /collections/tees-for-men, /collections/all-sweatshirts, /collections/jackets, /collections/hoodies and /collections/tees-1 and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

/customer_authentication/redirect, /collections/tees-for-men, /collections/all-sweatshirts, /collections/jackets, /collections/hoodies and /collections/tees-1 and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Cookie”).

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

2 links go through two or more redirects, for example https://a47.in/customer_authentication/redirect?locale=en&region_country=US.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

a47.in has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

a47.in's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

The homepage carries about 768 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

a47.in has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

a47.in has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

a47.in has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.