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aaa.com website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 95 checks

This review found 34 issues worth fixing on aaa.com, 11 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s2.3 sJun 13Oct 32.4 s
Show as table
DateReal-visitor load time (LCP)
Jun 13, 20262.4 s
Jun 20, 20262.4 s
Jul 11, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 12, 20262.4 s
Oct 3, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
94 ms91 msJun 13Oct 391 ms
Show as table
DateReal-visitor tap response (INP)
Jun 13, 202694 ms
Jun 20, 202694 ms
Jul 11, 202693 ms
Jul 25, 202692 ms
Aug 1, 202692 ms
Aug 15, 202692 ms
Aug 22, 202692 ms
Aug 29, 202692 ms
Sep 12, 202693 ms
Oct 3, 202691 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix72
  • Render-blocking requests

    2.5 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Use efficient cache lifetimes

    1.9 s · 317 KiB

    19 files are served with short cache lifetimes, so returning visitors download them again (317 KiB).

  • Improve image delivery

    900 ms · 271 KiB

    8 images could be 271 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.

  • Mobile performance score: 72

    72/100

    Your mobile performance score is 72 (desktop: 98). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 61 KiB

    About 61 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 114 ms. During a long task the page ignores taps.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Adobe Tag Manager, Google Fonts and adobedc.net), adding 158 KiB and 92 ms of main-thread time.

  • Phones get a much slower page than desktops

    Desktop scores 98 but mobile only 72. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 185 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 5.5 s

    5.5 s

    Your largest element takes 5.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 5.5 s

    5.5 s

    The page becomes fully interactive after 5.5 s. Good is under 3.8 s.

  • Speed Index: 4.5 s

    4.5 s

    Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 94 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 84 ms

    84 ms

    Real visitors wait 84 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 63 ms

    63 ms

    Scripts block the page for only 63 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 6 images in older formats

    6 images (241 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images below the first screen load straight away

    6 images further down the page (224 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.2 g of CO₂ per visit

    0.20 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.20 g of CO₂e: 23.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 711 KiB in 27 requests

    711 KiB

    Your homepage downloads 711 KiB in 27 requests on a phone: images 460 KiB (12), scripts 182 KiB (6) and fonts 44 KiB (3). That is a lean page.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9698
  • Links look like plain text

    8 links inside paragraphs rely on colour alone to stand out.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9274
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 8 H1 headlines

    There are 8 <h1> headlines (“Find Your Local AAA Club”, “About AAA” and “Membership”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 5 internal links, 5 external

    The homepage links to 5 pages on aaa.com and 5 external pages.

3 checks passed
  • Title: 37 characters

    Your title is a healthy 37 characters: “AAA | American Automobile Association”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.aaa.com/sitemapindex.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (935 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix85
  • 2 pages without a meta description

    /Suggestions.html and /international have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /international, whose canonical is /vacation/idpf.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /Suggestions.html has no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 5 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9689
  • 5 small tap targets

    5 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 4 redirects before the homepage

    Opening https://aaa.com goes through 4 redirects before the homepage loads.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aaa.com).

  • Valid certificate (62 days left)

    The certificate from GlobalSign nv-sa · GlobalSign Atlas R46 DV TLS CA 2026 Q3 verifies for aaa.com and is valid for another 62 days.

  • http:// redirects to https

    http://aaa.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 10 links work

    All 10 links checked from your homepage (5 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    aaa.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aaa.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 36 years old

    36 years

    aaa.com was registered in Aug 1990 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2030

    aaa.com is registered until Aug 2030.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 534 words of copy

    The homepage carries about 534 words of visible text.

Email authentication

2 to fix25
  • No SPF record

    aaa.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aaa.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    aaa.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 25/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Company

Founded
1902
Headquarters
Heathrow

Upkeep, stack, hiring and company data from programmable.info

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