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aabcollection.com website review
Visit site (opens in a new tab)Reviewed 3 November 202638 issues · 106 checks
This review found 38 issues worth fixing on aabcollection.com, 11 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #36,861 of 83,436 reviewed websitesbeats 50%
- #21,894 of 41,882 online storesbeats 42%
- #20,748 of 37,242 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 777 ms |
| May 23, 2026 | 796 ms |
| May 30, 2026 | 804 ms |
| Jun 6, 2026 | 796 ms |
| Jun 13, 2026 | 782 ms |
| Jun 20, 2026 | 777 ms |
| Jun 27, 2026 | 789 ms |
| Jul 4, 2026 | 809 ms |
| Jul 11, 2026 | 816 ms |
| Jul 18, 2026 | 816 ms |
| Jul 25, 2026 | 817 ms |
| Aug 1, 2026 | 815 ms |
| Aug 8, 2026 | 809 ms |
| Aug 15, 2026 | 816 ms |
| Aug 22, 2026 | 815 ms |
| Aug 29, 2026 | 825 ms |
| Sep 5, 2026 | 854 ms |
| Sep 12, 2026 | 866 ms |
| Sep 19, 2026 | 878 ms |
| Sep 26, 2026 | 880 ms |
| Oct 3, 2026 | 867 ms |
| Oct 10, 2026 | 841 ms |
| Oct 17, 2026 | 862 ms |
| Oct 24, 2026 | 855 ms |
| Oct 31, 2026 | 857 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 99 ms |
| May 30, 2026 | 103 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 104 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 103 ms |
| Jul 4, 2026 | 102 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 104 ms |
| Aug 1, 2026 | 118 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 131 ms |
| Aug 22, 2026 | 137 ms |
| Aug 29, 2026 | 135 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 130 ms |
| Sep 19, 2026 | 128 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 111 ms |
| Oct 31, 2026 | 108 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.6 s
3.2 s
4.8 s
6.4 s
8.0 s
9.6 s
11.2 s
12.8 s
aabcollection.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
3.0 s · 718 KiB18 images could be 718 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.
Reduce unused JavaScript
1.2 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 12.9 s
A phone's processor spends 12.9 s on main-thread work while loading, 6.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
3,857 HTML elements
The page has 3,857 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Google CDN and others), adding 2.3 MB and 2.4 s of main-thread time.
Use efficient cache lifetimes
150 ms · 1.4 MB51 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Google Tag Manager adds 722 ms
722 msGoogle Tag Manager costs a phone 722 ms of main-thread work and 593 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 468 ms. During a long task the page ignores taps.
Google CDN adds 290 ms
290 msGoogle CDN costs a phone 290 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
TikTok adds 297 ms
297 msTikTok costs a phone 297 ms of main-thread work and 169 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 229 ms
229 msShopify costs a phone 229 ms of main-thread work and 816 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 289 ms
289 msClarity costs a phone 289 ms of main-thread work and 29 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 61 KiBAbout 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
46 KiBPolyfills for old browsers add 46 KiB JavaScript that modern phones do not need.
Minify JavaScript
13 KiB13 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 15.0 s
15.0 sYour largest element takes 15.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 19.1 s
19.1 sVisually, the page fills in at 19.1 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 40.5 s
40.5 sThe page becomes fully interactive after 40.5 s. Good is under 3.8 s.
Total Blocking Time: 1.5 s
1.5 sScripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 430 ms
430 msReal visitors wait 430 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 8.6 MB in 562 requests
8.6 MBYour homepage downloads 8.6 MB in 562 requests on a phone: scripts 3.1 MB (168), images 2.6 MB (45) and other files 1.4 MB (291). Under 2 MB keeps phones on slow connections fast.
7 images below the first screen load straight away
7 images further down the page (859 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.5 g of CO₂ per visit
2.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.45 g of CO₂e: 294.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
15 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 16 WCAG 2.2 A/AA and best-practice rules on the phone render: 15 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (27 characters)
Your title is only 27 characters: “Modest Fashion Online – Aab”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (301 characters)
Your meta description is 301 characters; Google truncates after about 160, so the end of your pitch is cut.
277 internal links, 12 external
The homepage links to 277 pages on aabcollection.com and 12 external pages.
5 checks passed
One H1 headline
Your main headline reads: “Women's Clothing”.
Canonical URL set
The canonical URL is https://aabcollection.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aabcollection.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,305 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page hidden from search
/apps/iwish is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages without a meta description
/collections/view-all-clothing, /blogs/journal, /pages/autumn-winter-2026-in-her-element, /pages/collab, /apps/iwish and /collections/bakhoor and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
/collections/bakhoor, /products/aab-gift-card, /collections/hoodies and /collections/into-the-season took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
29 small tap targets
29 of 72 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Authorization will not be covered by the wildcard symbol (*) in CORS `Access-Control-Allow-Headers`…”).
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (aabcollection.com).
Valid certificate (60 days left)
The certificate from Let's Encrypt · YE1 verifies for aabcollection.com and is valid for another 60 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://aabcollection.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 49 links work
All 49 links checked from your homepage (40 internal, 9 external) answered without errors; 4 did not answer within 5 s.
Domain and trust
No CAA record
aabcollection.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aabcollection.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 17 years old
17 yearsaabcollection.com was registered in Jan 2009 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Jan 2028
aabcollection.com is registered until Jan 2028.
Content and conversion
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,006 words of copy
The homepage carries about 1,006 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NEW ARRIVALS” and “ENJOY 10% OFF YOUR FIRST ORDER”.
14 calls to action
The homepage has 14 calls to action, for example “Shop New Arrivals”, “Enjoy 10% OFF your first order” and “Shop Outlet by Price”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and TikTok Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aabcollection.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
33 cookies set on arrival
33Opening the homepage sets 33 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
59 other companies contacted
Loading the homepage contacts 59 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on aabcollection.com, including 20 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.