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aaft.com website review
Visit site (opens in a new tab)Reviewed 5 November 202648 issues · 118 checks
This review found 48 issues worth fixing on aaft.com, 16 of them high impact, across 118 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 3.1 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.2 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 207 ms |
| May 30, 2026 | 216 ms |
| Jun 6, 2026 | 219 ms |
| Jun 13, 2026 | 214 ms |
| Jun 20, 2026 | 203 ms |
| Jun 27, 2026 | 218 ms |
| Jul 4, 2026 | 242 ms |
| Jul 11, 2026 | 258 ms |
| Jul 18, 2026 | 273 ms |
| Jul 25, 2026 | 264 ms |
| Aug 1, 2026 | 249 ms |
| Aug 8, 2026 | 242 ms |
| Aug 15, 2026 | 217 ms |
| Aug 22, 2026 | 219 ms |
| Aug 29, 2026 | 224 ms |
| Sep 5, 2026 | 224 ms |
| Sep 12, 2026 | 227 ms |
| Sep 19, 2026 | 231 ms |
| Sep 26, 2026 | 229 ms |
| Oct 3, 2026 | 225 ms |
| Oct 10, 2026 | 224 ms |
| Oct 17, 2026 | 226 ms |
| Oct 24, 2026 | 233 ms |
| Oct 31, 2026 | 228 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.6 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 6.4 s
A phone's processor spends 6.4 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,174 HTML elements
The page has 3,174 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.2 MB and 2.4 s of main-thread time.
Use efficient cache lifetimes
650 ms · 654 KiB23 files are served with short cache lifetimes, so returning visitors download them again (654 KiB).
Reduce unused JavaScript
150 ms · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 56
56/100Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 908 ms
908 msGoogle Tag Manager costs a phone 908 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 849 ms
849 msGoogle CDN costs a phone 849 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 130 KiBAbout 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Facebook adds 268 ms
268 msFacebook costs a phone 268 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 272 ms. During a long task the page ignores taps.
Improve image delivery
114 KiB4 images could be 114 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 250 ms
250 msYour server sent the HTML in 250 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 23.8 s
23.8 sThe page becomes fully interactive after 23.8 s. Good is under 3.8 s.
Total Blocking Time: 1.7 s
1.7 sScripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.
Real-user INP: 260 ms
260 msReal visitors wait 260 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 820 ms
820 msReal visitors wait 820 ms for your server to start answering (75th percentile). Good is under 800 ms.
51 images without width and height
51 images have no width and height attributes, so the layout jumps as each one loads.
Speed Index: 5.6 s
5.6 sVisually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 228 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.069
0.069The layout barely moves while loading (CLS 0.069, good is under 0.1).
Images and page weight
Page weight: 4.3 MB in 149 requests
4.3 MBYour homepage downloads 4.3 MB in 149 requests on a phone: scripts 2.2 MB (30), other files 714 KiB (23) and images 573 KiB (67). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.21 g of CO₂e: 145.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Unlabelled dropdowns
7 dropdowns have no label.
Certain ARIA roles must be contained by particular parents (4 elements)
Certain ARIA roles must be contained by particular parents: 4 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
22 text elements with low contrast
22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (53 elements)
All page content should be contained by landmarks: 53 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
17 form fields without a label
17 form fields have no label, so screen readers announce an empty box and autofill guesses.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 192 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 13 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (84 characters)
Your title is 84 characters, so Google will cut it off around 60: “Cinema, Journalism, Fashion, Animation, Interior & Music College in Delhi NCR | AAFT”.
Meta description is long (196 characters)
Your meta description is 196 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
459 internal links, 9 external
The homepage links to 459 pages on aaft.com and 9 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Passion. Pursuit. Profession.”.
Canonical URL set
The canonical URL is https://aaft.com/.
Structured data in place
Structured data found: CollegeOrUniversity and Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://aaft.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (4,353 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 626 links), a plain-text guide to the site for AI tools.
Other pages
2 pages slow to respond
/school-of-advertising and /school-of-music took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 148 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=187060480&tm=gtm002&Ver=2&mid=721cd8cd-e166-4889-babd-1ad32cbf9023&bo=1&sid=8e789000d8ae11f1899cbb3cf3491d59&vid=8e78a920d8ae11f19a24d56773298086&vids=1&msclkid=N&pi=9.
10 small tap targets
10 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Pasting is blocked
A form field blocks pasting, which frustrates password managers and people on phones.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (aaft.com).
Valid certificate (121 days left)
The certificate from GoDaddy.com · GoDaddy TLS Intermediate CA DV - R1v1 verifies for aaft.com and is valid for another 121 days.
http:// redirects to https
http://aaft.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (40 internal, 5 external) answered without errors.
Domain and trust
No CAA record
aaft.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aaft.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsaaft.com was registered in Jul 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
aaft.com is registered until Jun 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (6 required). Every extra field lowers completion.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 906 words of copy
The homepage carries about 906 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Apply Now” and “Contact us”.
12 calls to action
The homepage has 12 calls to action, for example “Apply Now”, “Contact us” and “Enquire Now”.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 6 phone links and 2 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be aaft.com is still delivered. Reports are on, so moving to quarantine is the next step.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- AWS
Company
- Founded
- 1991
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on aaft.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.