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aak.com website review
Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 106 checks
This review found 40 issues worth fixing on aak.com, 15 of them high impact, across 106 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.8 s |
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 123 ms |
| May 9, 2026 | 119 ms |
| May 16, 2026 | 122 ms |
| May 23, 2026 | 127 ms |
| May 30, 2026 | 121 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 117 ms |
| Jul 4, 2026 | 120 ms |
| Jul 11, 2026 | 121 ms |
| Jul 18, 2026 | 122 ms |
| Jul 25, 2026 | 122 ms |
| Aug 1, 2026 | 121 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 117 ms |
| Aug 22, 2026 | 115 ms |
| Aug 29, 2026 | 118 ms |
| Sep 5, 2026 | 114 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 114 ms |
| Oct 10, 2026 | 115 ms |
| Oct 17, 2026 | 115 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
25.5 s · 11.9 MB25 images could be 11.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 25.5 s faster on a phone.
Use efficient cache lifetimes
16.1 s · 7.9 MB71 files are served with short cache lifetimes, so returning visitors download them again (7.9 MB).
Render-blocking requests
2.3 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 65). Pages that score under 90 lose visitors before the first paint.
2,913 HTML elements
The page has 2,913 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Google Tag Manager adds 207 ms
207 msGoogle Tag Manager costs a phone 207 ms of main-thread work and 313 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, azure.com and cdn-cookieyes.com and others), adding 539 KiB and 259 ms of main-thread time.
Reduce unused CSS
150 ms · 19 KiBAbout 19 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused JavaScript
145 KiBAbout 145 KiB of JavaScript is downloaded but never used on this page.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
7 KiB7 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.2 s
A phone's processor spends 1.2 s on main-thread work while loading, 433 ms of it running JavaScript. That is comfortably low.
Server response: 248 ms
248 msYour server sent the HTML in 248 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 53.1 s
53.1 sYour largest element takes 53.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 55.6 s
55.6 sThe page becomes fully interactive after 55.6 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 248 ms
248 msReal visitors wait 248 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 972 ms
972 msReal visitors wait 972 ms for your server to start answering (75th percentile). Good is under 800 ms.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 123 ms to 115 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user CLS: 0.07
0.07For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.
Real-user FCP: 1.7 s
1.7 sReal visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 102 ms
102 msScripts block the page for only 102 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 15.3 MB in 104 requests
15.3 MBYour homepage downloads 15.3 MB in 104 requests on a phone: images 14.6 MB (58), scripts 496 KiB (14) and fonts 140 KiB (4). Under 2 MB keeps phones on slow connections fast.
24 images far larger than shown
12.2 MB24 images are downloaded at several times the size a phone draws them, for example _d7a4289_collaboration_web.jpg at 6,000 px wide, shown at 390 px. Resized copies would save about 12.2 MB.
9 images over 500 KB
9 images weigh 11.0 MB together. On a phone connection a single image that size takes seconds.
28 images below the first screen load straight away
28 images further down the page (8.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (5.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 4.3 g of CO₂ per visit
4.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.33 g of CO₂e: 520.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
3 dropdowns have no label.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 54 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is long (211 characters)
Your meta description is 211 characters; Google truncates after about 160, so the end of your pitch is cut.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
313 internal links, 4 external
The homepage links to 313 pages on aak.com and 4 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Created by nature.Powered by science.Enjoyed by people.”.
Title: 49 characters
Your title is a healthy 49 characters: “AAK - Making Better Happen™ - From Plant to Brand”.
Canonical URL set
The canonical URL is https://www.aak.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.aak.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (3,087 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
/select-market has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 143 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (aak.com).
Valid certificate (61 days left)
The certificate from Google Trust Services · WE1 verifies for aak.com and is valid for another 61 days.
http:// redirects to https
http://aak.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
Domain expires in 83 days
aak.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
aak.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
aak.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 30 years old
30 yearsaak.com was registered in Jan 1996 through Abion AB. An established domain carries more trust with email providers and search engines.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,238 words of copy
The homepage carries about 1,238 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Let us contact you”.
8 calls to action
The homepage has 8 calls to action, for example “Contact us”, “Share buy-back programme” and “Analysts´contact details”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:eu._netblocks.mimecast.com include:spf.protection.outlook.com include:aspmx.pardot.com -all”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Founded
- 2005
- Headquarters
- Malmö
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
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- Ranked channels, outreach sequences and content angles
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- Earned media and PR openings
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