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aanddtech.com website review

Visit site (opens in a new tab)Reviewed 18 October 202651 issues · 108 checks

This review found 51 issues worth fixing on aanddtech.com, 18 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.5 s1.8 sApr 25Oct 105.9 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20263.0 s
May 2, 20263.1 s
May 9, 20263.3 s
May 16, 20262.9 s
May 23, 20263.1 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.6 s
Jun 20, 20262.6 s
Jun 27, 20263.3 s
Jul 4, 20263.5 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.6 s
Aug 1, 20263.3 s
Aug 8, 20263.7 s
Aug 15, 20263.9 s
Aug 22, 20263.7 s
Aug 29, 20263.9 s
Sep 5, 20263.7 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.7 s
Oct 3, 20264.7 s
Oct 10, 20265.9 s
Real-visitor tap response (INP)75th percentile, phones
163 ms70 msApr 25Oct 10152 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202699 ms
May 2, 202687 ms
May 23, 202690 ms
May 30, 202681 ms
Jun 6, 202682 ms
Jun 13, 202684 ms
Jun 20, 202691 ms
Jun 27, 2026104 ms
Jul 4, 2026102 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 2026103 ms
Aug 8, 2026103 ms
Aug 15, 2026107 ms
Aug 29, 2026106 ms
Sep 5, 2026106 ms
Sep 12, 2026101 ms
Sep 19, 2026106 ms
Sep 26, 2026104 ms
Oct 3, 2026101 ms
Oct 10, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

13 to fix31
  • Use efficient cache lifetimes

    4.5 s · 1.4 MB

    48 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).

  • Improve image delivery

    1.3 s · 253 KiB

    2 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 31

    31/100

    Your mobile performance score is 31 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.1 s

    A phone's processor spends 8.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, YouTube and Google Tag Manager and others), adding 4.1 MB and 3.2 s of main-thread time.

  • Reduce unused JavaScript

    150 ms · 2.0 MB

    About 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Google CDN adds 960 ms

    960 ms

    Google CDN costs a phone 960 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 621 ms

    621 ms

    YouTube costs a phone 621 ms of main-thread work and 974 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 566 ms

    566 ms

    Google Tag Manager costs a phone 566 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 468 ms

    468 ms

    ZenDesk costs a phone 468 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    400 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

  • Hubspot adds 363 ms

    363 ms

    Hubspot costs a phone 363 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    123 KiB

    About 123 KiB of CSS is downloaded but never applied on this page.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 8.9 s

    8.9 s

    Real visitors wait 8.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.7 s

    5.7 s

    Real visitors see the first content after 5.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 16.0 s

    16.0 s

    Visually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 32.9 s

    32.9 s

    The page becomes fully interactive after 32.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A&D TECHNOLOGY Measurement, Control, Automation, Analysis, …”.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 36% slower for real visitors

    +36%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 99 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 74% slower for real visitors

    +74%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.0 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.107

    0.107

    The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

1 checks passed
  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

Images and page weight

1 to fix70
  • Page weight: 6.3 MB in 147 requests

    6.3 MB

    Your homepage downloads 6.3 MB in 147 requests on a phone: scripts 3.8 MB (52), images 900 KiB (32) and other files 724 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • About 1.8 g of CO₂ per visit

    1.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 214.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8590
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (27 elements)

    All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 20 links without text

    20 visible links have no text or label, so screen readers cannot say where they go.

  • 13 form fields without a label

    13 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 27 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8580
  • 2 H1 headlines

    There are 2 <h1> headlines (“A&D Technology” and “Lab Management Solution Integration with A&D”). One clear main headline is easier for people and search engines.

  • 26 links crawlers can't follow

    26 links have no real href, so search engines can't follow them.

  • Meta description is long (226 characters)

    Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://aanddtech.com/wp-sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 107 internal links, 27 external

    The homepage links to 107 pages on aanddtech.com and 27 external pages.

4 checks passed
  • Title: 40 characters

    Your title is a healthy 40 characters: “A&D Technology | Test Automation Company”.

  • Canonical URL set

    The canonical URL is https://aanddtech.com/.

  • Structured data in place

    Structured data found: WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,054 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 pages without a meta description

    /applications/battery-testing-development, /applications/engine-testing-2, /applications/transmission-testing-2, /applications/powertrain-testing, /applications/simulation-and-control and /applications/combustion-analysis and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /applications/emobility, whose canonical is /electrification. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 6 small tap targets

    6 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aanddtech.com).

  • Valid certificate (42 days left)

    The certificate from Let's Encrypt · YR2 verifies for aanddtech.com and is valid for another 42 days.

  • http:// redirects to https

    http://aanddtech.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 60 links work

    All 60 links checked from your homepage (40 internal, 20 external) answered without errors.

Domain and trust

  • No CAA record

    aanddtech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 21 years old

    21 years

    aanddtech.com was registered in Jul 2005 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    aanddtech.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    aanddtech.com is registered until Jul 2027.

Content and conversion

2 to fix75
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 863 words of copy

    The homepage carries about 863 words of visible text.

4 checks passed
  • 17 calls to action

    The homepage has 17 calls to action, for example “Test Schedule Management”, “Dynamic Contact Force” and “Contact Customer Support”.

  • 4 short forms

    4 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 36 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:237905.spf06.hubspotemail.net ip4:204.232.86.146 ip4:204.232.86.150 -…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Xandr (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.video-popup 2.0.3 → 2.0.4

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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