Website review, no card needed
aanddtech.com website review
Visit site (opens in a new tab)Reviewed 18 October 202651 issues · 108 checks
This review found 51 issues worth fixing on aanddtech.com, 18 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
69DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 3.0 s |
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 3.3 s |
| May 16, 2026 | 2.9 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 3.3 s |
| Jul 4, 2026 | 3.5 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.6 s |
| Aug 1, 2026 | 3.3 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.9 s |
| Aug 22, 2026 | 3.7 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 3.7 s |
| Sep 12, 2026 | 3.7 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 4.7 s |
| Oct 10, 2026 | 5.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 99 ms |
| May 2, 2026 | 87 ms |
| May 23, 2026 | 90 ms |
| May 30, 2026 | 81 ms |
| Jun 6, 2026 | 82 ms |
| Jun 13, 2026 | 84 ms |
| Jun 20, 2026 | 91 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 102 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 103 ms |
| Aug 8, 2026 | 103 ms |
| Aug 15, 2026 | 107 ms |
| Aug 29, 2026 | 106 ms |
| Sep 5, 2026 | 106 ms |
| Sep 12, 2026 | 101 ms |
| Sep 19, 2026 | 106 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 101 ms |
| Oct 10, 2026 | 152 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
4.5 s · 1.4 MB48 files are served with short cache lifetimes, so returning visitors download them again (1.4 MB).
Improve image delivery
1.3 s · 253 KiB2 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.
Mobile performance score: 31
31/100Your mobile performance score is 31 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 8.1 s
A phone's processor spends 8.1 s on main-thread work while loading, 4.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, YouTube and Google Tag Manager and others), adding 4.1 MB and 3.2 s of main-thread time.
Reduce unused JavaScript
150 ms · 2.0 MBAbout 2.0 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Google CDN adds 960 ms
960 msGoogle CDN costs a phone 960 ms of main-thread work and 1.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
YouTube adds 621 ms
621 msYouTube costs a phone 621 ms of main-thread work and 974 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 566 ms
566 msGoogle Tag Manager costs a phone 566 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 468 ms
468 msZenDesk costs a phone 468 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
Hubspot adds 363 ms
363 msHubspot costs a phone 363 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.
Reduce unused CSS
123 KiBAbout 123 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 19 ms
19 msYour server sent the HTML in 19 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 8.9 s
8.9 sReal visitors wait 8.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 5.7 s
5.7 sReal visitors see the first content after 5.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.0 s
4.0 sReal visitors wait 4.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 16.0 s
16.0 sVisually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 32.9 s
32.9 sThe page becomes fully interactive after 32.9 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “A&D TECHNOLOGY Measurement, Control, Automation, Analysis, …”.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.3 s
3.3 sThe first text or image appears after 3.3 s on a phone. Good is under 1.8 s.
Tap response (INP) got 36% slower for real visitors
+36%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 99 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 74% slower for real visitors
+74%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 3.0 s to 5.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.107
0.107The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.
1 checks passed
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Images and page weight
Page weight: 6.3 MB in 147 requests
6.3 MBYour homepage downloads 6.3 MB in 147 requests on a phone: scripts 3.8 MB (52), images 900 KiB (32) and other files 724 KiB (28). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.78 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.78 g of CO₂e: 214.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
All page content should be contained by landmarks (27 elements)
All page content should be contained by landmarks: 27 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
13 form fields without a label
13 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h3, h2 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“A&D Technology” and “Lab Management Solution Integration with A&D”). One clear main headline is easier for people and search engines.
26 links crawlers can't follow
26 links have no real href, so search engines can't follow them.
Meta description is long (226 characters)
Your meta description is 226 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://aanddtech.com/wp-sitemap.xml, so Google discovers your pages only by following links.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
107 internal links, 27 external
The homepage links to 107 pages on aanddtech.com and 27 external pages.
4 checks passed
Title: 40 characters
Your title is a healthy 40 characters: “A&D Technology | Test Automation Company”.
Canonical URL set
The canonical URL is https://aanddtech.com/.
Structured data in place
Structured data found: WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,054 words), so crawlers that don't run JavaScript still read it.
Other pages
14 pages without a meta description
/applications/battery-testing-development, /applications/engine-testing-2, /applications/transmission-testing-2, /applications/powertrain-testing, /applications/simulation-and-control and /applications/combustion-analysis and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /applications/emobility, whose canonical is /electrification. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 small tap targets
6 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 third-party cookies
5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (aanddtech.com).
Valid certificate (42 days left)
The certificate from Let's Encrypt · YR2 verifies for aanddtech.com and is valid for another 42 days.
http:// redirects to https
http://aanddtech.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
aanddtech.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 21 years old
21 yearsaanddtech.com was registered in Jul 2005 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.
DNSSEC is on
aanddtech.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jul 2027
aanddtech.com is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 863 words of copy
The homepage carries about 863 words of visible text.
4 checks passed
17 calls to action
The homepage has 17 calls to action, for example “Test Schedule Management”, “Dynamic Contact Force” and “Contact Customer Support”.
4 short forms
4 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 36 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and HubSpot.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:237905.spf06.hubspotemail.net ip4:204.232.86.146 ip4:204.232.86.150 -…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Xandr (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies, 1 of them by other companies (measured from a US location before any click).
33 other companies contacted
Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
- 1 plugin is behind its latest release.video-popup 2.0.3 → 2.0.4
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 51 issues on aanddtech.com, including 25 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.