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aarki.com website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 95 checks

This review found 35 issues worth fixing on aarki.com, 12 of them high impact, across 95 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.7 sMay 16Oct 312.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.4 s
May 23, 20262.3 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.3 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20263.0 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20262.8 s
Oct 24, 20262.8 s
Oct 31, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
240 ms151 msMay 16Oct 31230 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026208 ms
May 23, 2026208 ms
May 30, 2026209 ms
Jun 6, 2026210 ms
Jun 13, 2026203 ms
Jun 20, 2026211 ms
Jun 27, 2026222 ms
Jul 4, 2026216 ms
Jul 11, 2026201 ms
Jul 18, 2026186 ms
Jul 25, 2026174 ms
Aug 1, 2026166 ms
Aug 8, 2026161 ms
Aug 15, 2026166 ms
Aug 22, 2026165 ms
Aug 29, 2026162 ms
Sep 5, 2026181 ms
Sep 12, 2026191 ms
Sep 19, 2026197 ms
Sep 26, 2026200 ms
Oct 3, 2026187 ms
Oct 10, 2026200 ms
Oct 17, 2026202 ms
Oct 24, 2026216 ms
Oct 31, 2026230 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

6 to fix63
  • Improve image delivery

    5.0 s · 1,008 KiB

    2 images could be 1,008 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.0 s faster on a phone.

  • Reduce unused JavaScript

    1.0 s · 177 KiB

    About 177 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    700 ms · 133 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (133 KiB).

  • Render-blocking requests

    700 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google Tag Manager adds 213 ms

    213 ms

    Google Tag Manager costs a phone 213 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and FontAwesome CDN and others), adding 521 KiB and 336 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 125 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 635 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 13.5 s

    13.5 s

    Your largest element takes 13.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “VISIT US NOW (opens in new tab)”.

  • Time to Interactive: 13.5 s

    13.5 s

    The page becomes fully interactive after 13.5 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.2 s

    3.2 s

    Real visitors wait 3.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.2 s

    2.2 s

    Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 208 ms to 230 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 633 ms

    633 ms

    Real visitors wait 633 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 150 ms

    150 ms

    Scripts block the page for only 150 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    AARKI-IS-NOW-RZR-768x95.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.52 g of CO₂e: 62.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.8 MB in 63 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 63 requests on a phone: images 1.1 MB (9), scripts 580 KiB (22) and stylesheets 69 KiB (15). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9696
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 7 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Only 4 internal links

    The homepage links to only 4 pages on your own site, so visitors and crawlers find few routes into the rest of it.

6 checks passed
  • Title: 44 characters

    Your title is a healthy 44 characters: “Aarki - AI-Enabled Mobile Marketing Platform”.

  • Canonical URL set

    The canonical URL is https://www.aarki.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.aarki.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix83
  • 3 pages share a title

    /, /ko and /zh all use the title “Aarki - AI-Enabled Mobile Marketing Platform”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /ko and /zh have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /ko and /zh have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /ko and /zh have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 2 internal pages checked

    We fetched 2 pages linked from your homepage and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 2 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 2 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 6 small tap targets

    6 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • http:// does not redirect

    http://aarki.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (aarki.com).

  • Valid certificate (89 days left)

    The certificate from Let's Encrypt · YE1 verifies for aarki.com and is valid for another 89 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 5 links work

    All 5 links checked from your homepage (3 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    aarki.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    aarki.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 16 years old

    16 years

    aarki.com was registered in Jun 2010 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2027

    aarki.com is registered until Jun 2027.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 147 words

    The homepage has only about 147 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Analytics and HubSpot.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be aarki.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “mail”), so receivers can verify mail really came from you.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 24 other companies contacted

    Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress 7.1.4
Framework
jQuery
Analytics
Google Analytics
Hosting
WP Engine

Company

Employees
170
Headquarters
San Francisco

Upkeep, stack, hiring and company data from programmable.info

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