aaybeauty.com website review

16 images could be 918 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.9 s faster on a phone.

About 352 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

11 files are served with short cache lifetimes, so returning visitors download them again (130 KiB).

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

8 third-party services load with your homepage (Google Tag Manager, Privy and Stamped.io and others), adding 787 KiB and 330 ms of main-thread time.

About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 13.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Beauty, all about you.”.

The page becomes fully interactive after 15.1 s. Good is under 3.8 s.

Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

18 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.3 MB in 203 requests on a phone: images 1.2 MB (18), scripts 940 KiB (55) and other files 809 KiB (110). Under 2 MB keeps phones on slow connections fast.

2 images are downloaded at several times the size a phone draws them, for example all-about-you-logo.png at 1,622 px wide, shown at 123 px. Resized copies would save about 246 KiB.

4 images further down the page (526 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.94 g of CO₂e: 112.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 69 characters, so Google will cut it off around 60: “Discover Premier Natural Hair & Skin Care Formulas – AAY Beauty Salon”.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 225 characters; Google truncates after about 160, so the end of your pitch is cut.

4 links have no real href, so search engines can't follow them.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 59 pages on aaybeauty.com and 9 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://aaybeauty.com/collections/all, https://aaybeauty.com/collections/bundles, https://aaybeauty.com/pages/wholesale, https://aaybeauty.com/pages/before-after, https://aaybeauty.com/pages/find-your-match and https://aaybeauty.com/pages/about and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage shows no opening hours. If customers visit or call, show when.

There is no form on the homepage, so every lead has to click through to another page first.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,076 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.