Website review, no card needed

abanderado.com logo

abanderado.com website review

Visit site (opens in a new tab)Reviewed 27 October 202639 issues · 103 checks

This review found 39 issues worth fixing on abanderado.com, 13 of them high impact, across 103 checks. The most urgent: page weight: 43.9 MB in 488 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s3.0 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.0 s
Jun 20, 20263.1 s
Jun 27, 20263.1 s
Jul 4, 20263.1 s
Jul 11, 20263.1 s
Jul 18, 20263.1 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.1 s
Aug 15, 20263.1 s
Aug 22, 20263.1 s
Aug 29, 20263.0 s
Sep 5, 20263.0 s
Sep 12, 20263.1 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.1 s
Oct 10, 20263.1 s
Oct 17, 20263.1 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
153 ms127 msMay 9Oct 24150 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026131 ms
May 16, 2026132 ms
May 23, 2026130 ms
May 30, 2026131 ms
Jun 6, 2026132 ms
Jun 13, 2026133 ms
Jun 20, 2026131 ms
Jun 27, 2026132 ms
Jul 4, 2026132 ms
Jul 11, 2026132 ms
Jul 18, 2026133 ms
Jul 25, 2026133 ms
Aug 1, 2026133 ms
Aug 8, 2026135 ms
Aug 15, 2026135 ms
Aug 22, 2026136 ms
Aug 29, 2026144 ms
Sep 5, 2026144 ms
Sep 12, 2026146 ms
Sep 19, 2026149 ms
Sep 26, 2026147 ms
Oct 3, 2026145 ms
Oct 10, 2026143 ms
Oct 17, 2026149 ms
Oct 24, 2026150 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abanderado.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abanderado.com at 2.1 s2.1 s
  2. abanderado.com at 4.2 s4.2 s
  3. abanderado.com at 6.3 s6.3 s
  4. abanderado.com at 8.4 s8.4 s
  5. abanderado.com at 10.5 s10.5 s
  6. abanderado.com at 12.6 s12.6 s
  7. abanderado.com at 14.7 s14.7 s
  8. abanderado.com at 16.8 s16.8 s

abanderado.com does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix41
  • Main-thread work: 10.8 s

    A phone's processor spends 10.8 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 41

    41/100

    Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,566 HTML elements

    The page has 3,566 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    350 ms · 9.6 MB

    22 images could be 9.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, datadoghq-browser-agent.com and Klaviyo and others), adding 3.5 MB and 1.2 s of main-thread time.

  • Use efficient cache lifetimes

    100 ms · 1.1 MB

    21 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • Reduce unused JavaScript

    727 KiB

    About 727 KiB of JavaScript is downloaded but never used on this page.

  • Render-blocking requests

    550 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

  • Google Tag Manager adds 410 ms

    410 ms

    Google Tag Manager costs a phone 410 ms of main-thread work and 506 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Optanon adds 88 ms

    88 ms

    Optanon costs a phone 88 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 149 ms

    149 ms

    Klaviyo costs a phone 149 ms of main-thread work and 361 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 73 ms

    73 ms

    Your server sent the HTML in 73 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 22.0 s

    22.0 s

    Your largest element takes 22.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 48.5 s

    48.5 s

    The page becomes fully interactive after 48.5 s. Good is under 3.8 s.

  • Speed Index: 15.3 s

    15.3 s

    Visually, the page fills in at 15.3 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.263

    0.263

    The layout shifts by 0.263 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.8 s

    2.8 s

    The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 301 ms

    301 ms

    Scripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 131 ms to 150 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.06

    0.06

    For real visitors the layout shifts by 0.06 (75th percentile). Good is under 0.1.

Images and page weight

2 to fix60
  • Page weight: 43.9 MB in 488 requests

    43.9 MB

    Your homepage downloads 43.9 MB in 488 requests on a phone: media 27.3 MB (5), images 12.5 MB (52) and scripts 2.2 MB (95). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    342 KiB

    1 image is downloaded at several times the size a phone draws it, for example LOOK_16_SUPIMA_CAMPAIGN_AA016-100_A0F9O-100_017_C_2e85591a-9 at 2,600 px wide, shown at 232 px. Resized copies would save about 342 KiB.

  • About 12.4 g of CO₂ per visit

    12.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 12.43 g of CO₂e: 1491.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9294
  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7792
  • 30 links crawlers can't follow

    30 links have no real href, so search engines can't follow them.

  • Structured data has 1 problem

    Structured data found (BreadcrumbList and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Unexpected end of JSON input)”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 80 internal links, 4 external

    The homepage links to 80 pages on abanderado.com and 4 external pages.

7 checks passed
  • Meta description: 107 characters

    Your meta description is 107 characters: “Desde hace más de 60 años, Abanderado diseña ropa interior de hombre y niño resistente, cómoda y atemporal.”.

  • One H1 headline

    Your main headline reads: “Abanderado : Ropa interior de hombre y niño”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Ropa interior para hombre y niño | Abanderado”.

  • Canonical URL set

    The canonical URL is https://www.abanderado.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.abanderado.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,571 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 5 pages without an H1

    /collections/los-mas-vendidos, /pages/contact, /pages/preguntas-frecuentes, /collections/supima and /collections/homepage-carrusel have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 20 small tap targets

    20 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abanderado.com).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YE2 verifies for abanderado.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://abanderado.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • DNSSEC is off

    abanderado.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 29 years old

    29 years

    abanderado.com was registered in Mar 1997 through Nameshield SAS. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only globalsign.com, letsencrypt.org, pki.goog and ssl.com to issue certificates for abanderado.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    abanderado.com is registered until Mar 2027.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 545 words of copy

    The homepage carries about 545 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Turquía (TRY ₺)”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 customer or partner logo and 1 trust badge.

Email authentication

2 to fix50
  • No SPF record

    abanderado.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 42 other companies contacted

    Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 39 issues on abanderado.com, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25