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abbank.com website review

Visit site (opens in a new tab)Reviewed 18 October 202634 issues · 100 checks

This review found 34 issues worth fixing on abbank.com, 8 of them high impact, across 100 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s2.5 sApr 25Oct 102.6 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.6 s
May 2, 20262.6 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.6 s
Jun 13, 20262.7 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.6 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.6 s
Aug 22, 20262.6 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
129 ms112 msApr 25Oct 10127 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026118 ms
May 2, 2026120 ms
May 9, 2026119 ms
May 16, 2026119 ms
May 23, 2026120 ms
May 30, 2026119 ms
Jun 6, 2026120 ms
Jun 13, 2026119 ms
Jun 20, 2026119 ms
Jun 27, 2026118 ms
Jul 4, 2026116 ms
Jul 11, 2026114 ms
Jul 18, 2026119 ms
Jul 25, 2026119 ms
Aug 1, 2026119 ms
Aug 8, 2026120 ms
Aug 15, 2026119 ms
Aug 22, 2026120 ms
Aug 29, 2026121 ms
Sep 5, 2026122 ms
Sep 12, 2026121 ms
Sep 19, 2026123 ms
Sep 26, 2026123 ms
Oct 3, 2026125 ms
Oct 10, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abbank.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abbank.com at 0.4 s0.4 s
  2. abbank.com at 0.8 s0.8 s
  3. abbank.com at 1.1 s1.1 s
  4. abbank.com at 1.5 s1.5 s
  5. abbank.com at 1.9 s1.9 s
  6. abbank.com at 2.3 s2.3 s
  7. abbank.com at 2.6 s2.6 s
  8. abbank.com at 3.0 s3.0 s

abbank.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix59
  • Reduce unused JavaScript

    5.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.

  • Use efficient cache lifetimes

    2.8 s · 1,000 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (1,000 KiB).

  • Render-blocking requests

    1.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 67). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, LivePerson and Google Analytics and others), adding 2.1 MB and 469 ms of main-thread time.

  • Google Tag Manager adds 271 ms

    271 ms

    Google Tag Manager costs a phone 271 ms of main-thread work and 429 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • LivePerson adds 165 ms

    165 ms

    LivePerson costs a phone 165 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    301 KiB

    8 images could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 177 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 482 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Consumer carrying shopping bags”.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 3.3 s

    3.3 s

    Real visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 118 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 164 ms

    164 ms

    Scripts block the page for only 164 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.3 MB in 67 requests

    3.3 MB

    Your homepage downloads 3.3 MB in 67 requests on a phone: scripts 1.8 MB (23), images 1.3 MB (27) and HTML 65 KiB (2). Under 2 MB keeps phones on slow connections fast.

  • 8 images in older formats

    8 images (1,022 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (453 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.9 g of CO₂ per visit

    0.93 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.93 g of CO₂e: 111.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10088
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 102 internal links, 24 external

    The homepage links to 102 pages on abbank.com and 24 external pages.

5 checks passed
  • Meta description: 145 characters

    Your meta description is 145 characters: “Anderson Brothers Bank in South Carolina offers personal and business banking. Featuring home, auto, and personal loans…”.

  • One H1 headline

    Your main headline reads: “Anderson Brothers Bank”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Community trusted & award-winning Anderson Brothers Bank.”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.abbank.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (864 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix98
  • 2 pages share a meta description

    /about-abb/shareholder-letter and /about-abb/shareholder-letters use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 12 small tap targets

    12 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 186 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abbank.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE1 verifies for abbank.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://abbank.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 54 links work

    All 54 links checked from your homepage (40 internal, 14 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 38 days

    abbank.com is registered until Nov 2026. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    abbank.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abbank.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 29 years old

    29 years

    abbank.com was registered in Nov 1996 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,036 words of copy

    The homepage carries about 1,036 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “QUICK APPLY (OPENS IN A NEW WINDOW)” and “APPLY WITH US!”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “Contact Us”, “Holiday Schedule” and “Fee Schedule”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be abbank.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:216.116.80.0/20 include:spf1.netteller.com include:spfref.jackhenry.com ip4:74.200.32.0/19 ip4:24.172.229.56…”.

  • DKIM signing found

    A DKIM key is published (selector “smtp”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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