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abcbrew.com website review

Visit site (opens in a new tab)Reviewed 20 October 202645 issues · 105 checks

This review found 45 issues worth fixing on abcbrew.com, 19 of them high impact, across 105 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.8 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20262.0 s
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.1 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
150 ms113 msMay 2Oct 17144 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026129 ms
May 9, 2026130 ms
May 16, 2026128 ms
May 23, 2026128 ms
May 30, 2026127 ms
Jun 6, 2026127 ms
Jun 13, 2026123 ms
Jun 20, 2026121 ms
Jun 27, 2026119 ms
Jul 4, 2026117 ms
Jul 11, 2026120 ms
Jul 18, 2026120 ms
Jul 25, 2026120 ms
Aug 1, 2026124 ms
Aug 8, 2026127 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026130 ms
Sep 5, 2026131 ms
Sep 12, 2026131 ms
Sep 19, 2026137 ms
Sep 26, 2026144 ms
Oct 3, 2026144 ms
Oct 10, 2026146 ms
Oct 17, 2026144 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix28
  • Use efficient cache lifetimes

    13.2 s · 8.3 MB

    95 files are served with short cache lifetimes, so returning visitors download them again (8.3 MB).

  • Improve image delivery

    4.2 s · 3.3 MB

    14 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Reduce unused JavaScript

    3.1 s · 694 KiB

    About 694 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Render-blocking requests

    3.8 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused CSS

    1.1 s · 141 KiB

    About 141 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, elfsightcdn.com and Facebook and others), adding 3.0 MB and 819 ms of main-thread time.

  • elfsightcdn.com adds 292 ms

    292 ms

    elfsightcdn.com costs a phone 292 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 298 ms

    298 ms

    Google Tag Manager costs a phone 298 ms of main-thread work and 632 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    200 ms · 12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Minify CSS

    11 KiB

    11 KiB could be saved by minifying CSS.

  • Phones get a much slower page than desktops

    Desktop scores 56 but mobile only 28. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.74

    0.74

    For real visitors the layout shifts by 0.74 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 32.6 s

    32.6 s

    Your largest element takes 32.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “It’s Our Beer That Makes Us Great! See Our Flagship Brew Se…”.

  • Time to Interactive: 33.7 s

    33.7 s

    The page becomes fully interactive after 33.7 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.738

    0.738

    The layout shifts by 0.738 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 813 ms

    813 ms

    Real visitors wait 813 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 291 ms

    291 ms

    Scripts block taps and scrolling for 291 ms in total while the page loads. Good is under 200 ms.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 129 ms to 144 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 139 ms

    139 ms

    Real visitors wait 139 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

Images and page weight

4 to fix25
  • Page weight: 10.6 MB in 118 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 118 requests on a phone: images 8.4 MB (51), scripts 1.8 MB (30) and fonts 206 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 5.2 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.3 MB

    4 images are downloaded at several times the size a phone draws them, for example food-logo-shading.png at 1,920 px wide, shown at 390 px. Resized copies would save about 1.3 MB.

  • 15 images in older formats

    15 images (6.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    3.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 361.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 8994
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (17 elements)

    All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (309 characters)

    Your meta description is 309 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 75 internal links, 24 external

    The homepage links to 75 pages on abcbrew.com and 24 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “It’s Our Beer That Makes Us Great!”.

  • Title: 34 characters

    Your title is a healthy 34 characters: “Appalachian Brewing Company - Home”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://abcbrew.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (305 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 15 pages share a meta description

    /mug-club, /join-the-team, /podcast, /harrisburg, /harrisburg/abbey-bar and /mechanicsburg and 9 others use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    /mug-club, /join-the-team, /podcast, /harrisburg, /harrisburg/abbey-bar and /mechanicsburg and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /harrisburg/abbey-bar, /craft-beverages/soda and /spirits took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 10 small tap targets

    10 of 41 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CERT_COMMON_NAME_INVALID”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 2 broken links to your own pages

    2 links from your homepage to your own site are broken, for example https://abcbrew.com/images/food-menus/MENU-Paper-B&W-2023.pdf (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example http://eepurl.com/gOsRqv.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abcbrew.com).

  • Valid certificate (96 days left)

    The certificate from GoDaddy.com, Inc. · Go Daddy Secure Certificate Authority - G2 verifies for abcbrew.com and is valid for another 96 days.

  • http:// redirects to https

    http://abcbrew.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    abcbrew.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abcbrew.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    abcbrew.com was registered in Feb 1997 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2029

    abcbrew.com is registered until Feb 2029.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 186 words

    The homepage has only about 186 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “ORDER TODAY!”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Join The Team”, “Order Online” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be abcbrew.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
Joomla
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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