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abcfws.com website review

Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 106 checks

This review found 40 issues worth fixing on abcfws.com, 14 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.9 sMay 16Oct 312.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.9 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.1 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
201 ms146 msMay 16Oct 31179 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026152 ms
May 23, 2026168 ms
May 30, 2026178 ms
Jun 6, 2026189 ms
Jun 13, 2026194 ms
Jun 20, 2026195 ms
Jun 27, 2026195 ms
Jul 4, 2026193 ms
Jul 11, 2026190 ms
Jul 18, 2026187 ms
Jul 25, 2026187 ms
Aug 1, 2026188 ms
Aug 8, 2026189 ms
Aug 15, 2026190 ms
Aug 22, 2026192 ms
Aug 29, 2026192 ms
Sep 5, 2026195 ms
Sep 12, 2026194 ms
Sep 19, 2026189 ms
Sep 26, 2026187 ms
Oct 3, 2026183 ms
Oct 10, 2026179 ms
Oct 17, 2026180 ms
Oct 24, 2026179 ms
Oct 31, 2026179 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abcfws.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abcfws.com at 0.5 s0.5 s
  2. abcfws.com at 1.1 s1.1 s
  3. abcfws.com at 1.6 s1.6 s
  4. abcfws.com at 2.1 s2.1 s
  5. abcfws.com at 2.7 s2.7 s
  6. abcfws.com at 3.2 s3.2 s
  7. abcfws.com at 3.7 s3.7 s
  8. abcfws.com at 4.3 s4.3 s

abcfws.com does not allow embedding, so this is Google's rendering of the page.

Speed

16 to fix32
  • Reduce unused JavaScript

    3.9 s · 1.7 MB

    About 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.

  • Use efficient cache lifetimes

    4.3 s · 1.2 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Render-blocking requests

    2.5 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Improve image delivery

    1.6 s · 502 KiB

    13 images could be 502 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 32

    32/100

    Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Osano CMP, Google Tag Manager and Bigcommerce and others), adding 4.3 MB and 2.0 s of main-thread time.

  • Minify JavaScript

    600 ms · 414 KiB

    414 KiB could be saved by minifying JavaScript.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 620 ms. During a long task the page ignores taps.

  • Osano CMP adds 587 ms

    587 ms

    Osano CMP costs a phone 587 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 118 KiB

    About 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 347 ms

    347 ms

    Google Tag Manager costs a phone 347 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bigcommerce adds 259 ms

    259 ms

    Bigcommerce costs a phone 259 ms of main-thread work and 841 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • zoom.us adds 152 ms

    152 ms

    zoom.us costs a phone 152 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,330 HTML elements

    The page has 2,330 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • searchspring.io adds 135 ms

    135 ms

    searchspring.io costs a phone 135 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 44 KiB

    Polyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 22.3 s

    22.3 s

    Your largest element takes 22.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday savings on beverages with buy two, save offers. Sho…”.

  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • Speed Index: 12.2 s

    12.2 s

    Visually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 559 ms

    559 ms

    Real visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.7 MB in 189 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 189 requests on a phone: scripts 3.4 MB (77), images 1.3 MB (43) and other files 562 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 36 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://abcfws.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 185 internal links, 7 external

    The homepage links to 185 pages on abcfws.com and 7 external pages.

4 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Welcome to ABC Fine Wine & Spirits, your go-to destination for all your celebratory needs. Explore our curated selectio…”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “ABC Fine Wine & Spirits | Home”.

  • Canonical URL set

    The canonical URL is https://abcfws.com/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (943 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 12 pages without a meta description

    /gift-cards, /wine/shop-by-type, /wine/shop-by-type/shop-all-wine, /wine/shop-by-type/red-wine, /wine/shop-by-type/white-wine and /wine/shop-by-type/rose-wine and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page slow to respond

    /wine/shop-by-type/non-alcoholic-wine took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 7 small tap targets

    7 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://a.shgcdn2.com/css-eadf69a177d8/6ae4b8e8d1f85e671add5181_6ae4b8e8d1f85e671add5647.c…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abcfws.com).

  • Valid certificate (51 days left)

    The certificate from Google Trust Services · WE1 verifies for abcfws.com and is valid for another 51 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://abcfws.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

1 to fix
  • Domain expires in 77 days

    abcfws.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • No CAA record

    abcfws.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abcfws.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

1 checks passed
  • Domain is 26 years old

    26 years

    abcfws.com was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

Content and conversion

5 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 249 words

    The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop”.

  • 47 calls to action

    The homepage has 47 calls to action, for example “Sign In/Register”, “Register” and “Shop By Type”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:209.198.199.37 ip4:148.59.100.16/28 ip4:35.80.141.6 include:spf.protection.outlook.com include:rp.oracleemai…”.

  • DKIM signing found

    A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 29 other companies contacted

    Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Upkeep, stack and company

Stack

E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Company

Founded
1936
Headquarters
Orlando

Upkeep, stack, hiring and company data from programmable.info

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