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abcfws.com website review
Visit site (opens in a new tab)Reviewed 4 November 202640 issues · 106 checks
This review found 40 issues worth fixing on abcfws.com, 14 of them high impact, across 106 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #47,339 of 85,716 reviewed websitesbeats 40%
- #27,938 of 43,734 online storesbeats 31%
- #313 of 717 BigCommerce storesbeats 48%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.0 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 168 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 189 ms |
| Jun 13, 2026 | 194 ms |
| Jun 20, 2026 | 195 ms |
| Jun 27, 2026 | 195 ms |
| Jul 4, 2026 | 193 ms |
| Jul 11, 2026 | 190 ms |
| Jul 18, 2026 | 187 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 188 ms |
| Aug 8, 2026 | 189 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 192 ms |
| Aug 29, 2026 | 192 ms |
| Sep 5, 2026 | 195 ms |
| Sep 12, 2026 | 194 ms |
| Sep 19, 2026 | 189 ms |
| Sep 26, 2026 | 187 ms |
| Oct 3, 2026 | 183 ms |
| Oct 10, 2026 | 179 ms |
| Oct 17, 2026 | 180 ms |
| Oct 24, 2026 | 179 ms |
| Oct 31, 2026 | 179 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.1 s
1.6 s
2.1 s
2.7 s
3.2 s
3.7 s
4.3 s
abcfws.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
3.9 s · 1.7 MBAbout 1.7 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.9 s faster on a phone.
Use efficient cache lifetimes
4.3 s · 1.2 MB35 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).
Render-blocking requests
2.5 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.
Improve image delivery
1.6 s · 502 KiB13 images could be 502 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 32
32/100Your mobile performance score is 32. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Osano CMP, Google Tag Manager and Bigcommerce and others), adding 4.3 MB and 2.0 s of main-thread time.
Minify JavaScript
600 ms · 414 KiB414 KiB could be saved by minifying JavaScript.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 620 ms. During a long task the page ignores taps.
Osano CMP adds 587 ms
587 msOsano CMP costs a phone 587 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
450 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Google Tag Manager adds 347 ms
347 msGoogle Tag Manager costs a phone 347 ms of main-thread work and 570 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Bigcommerce adds 259 ms
259 msBigcommerce costs a phone 259 ms of main-thread work and 841 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
zoom.us adds 152 ms
152 mszoom.us costs a phone 152 ms of main-thread work and 1.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,330 HTML elements
The page has 2,330 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
searchspring.io adds 135 ms
135 mssearchspring.io costs a phone 135 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 44 KiBPolyfills for old browsers add 44 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 22.3 s
22.3 sYour largest element takes 22.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday savings on beverages with buy two, save offers. Sho…”.
Time to Interactive: 32.5 s
32.5 sThe page becomes fully interactive after 32.5 s. Good is under 3.8 s.
Speed Index: 12.2 s
12.2 sVisually, the page fills in at 12.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 12% slower for real visitors
+12%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 188 ms
188 msReal visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 559 ms
559 msReal visitors wait 559 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 189 requests
5.7 MBYour homepage downloads 5.7 MB in 189 requests on a phone: scripts 3.4 MB (77), images 1.3 MB (43) and other files 562 KiB (54). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
All page content should be contained by landmarks (2 elements)
All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 36 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://abcfws.com/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
185 internal links, 7 external
The homepage links to 185 pages on abcfws.com and 7 external pages.
4 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Welcome to ABC Fine Wine & Spirits, your go-to destination for all your celebratory needs. Explore our curated selectio…”.
Title: 30 characters
Your title is a healthy 30 characters: “ABC Fine Wine & Spirits | Home”.
Canonical URL set
The canonical URL is https://abcfws.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (943 words), so crawlers that don't run JavaScript still read it.
Other pages
12 pages without a meta description
/gift-cards, /wine/shop-by-type, /wine/shop-by-type/shop-all-wine, /wine/shop-by-type/red-wine, /wine/shop-by-type/white-wine and /wine/shop-by-type/rose-wine and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page slow to respond
/wine/shop-by-type/non-alcoholic-wine took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 111 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 30 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://a.shgcdn2.com/css-eadf69a177d8/6ae4b8e8d1f85e671add5181_6ae4b8e8d1f85e671add5647.c…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (abcfws.com).
Valid certificate (51 days left)
The certificate from Google Trust Services · WE1 verifies for abcfws.com and is valid for another 51 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://abcfws.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 47 links work
All 47 links checked from your homepage (40 internal, 7 external) answered without errors.
Domain and trust
Domain expires in 77 days
abcfws.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
abcfws.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
abcfws.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 26 years old
26 yearsabcfws.com was registered in Jan 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 249 words
The homepage has only about 249 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop”.
47 calls to action
The homepage has 47 calls to action, for example “Sign In/Register”, “Register” and “Shop By Type”.
1 short form
A short form (1 field at most) is right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:209.198.199.37 ip4:148.59.100.16/28 ip4:35.80.141.6 include:spf.protection.outlook.com include:rp.oracleemai…”.
DKIM signing found
A DKIM key is published (selector “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
19 cookies set on arrival
19Opening the homepage sets 19 cookies (measured from a US location before any click).
29 other companies contacted
Loading the homepage contacts 29 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
Stack
- E-commerce
- BigCommerce
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Cloudflare
Company
- Founded
- 1936
- Headquarters
- Orlando
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on abcfws.com, including 22 speed issues, 5 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.