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abcwarehouse.com website review

Visit site (opens in a new tab)Reviewed 1 November 202650 issues · 109 checks

This review found 50 issues worth fixing on abcwarehouse.com, 21 of them high impact, across 109 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.6 sMay 9Oct 241.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.8 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.8 s
Oct 3, 20261.8 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
159 ms134 msMay 9Oct 24143 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026155 ms
May 16, 2026150 ms
May 23, 2026143 ms
May 30, 2026137 ms
Jun 6, 2026139 ms
Jun 13, 2026145 ms
Jun 20, 2026150 ms
Jun 27, 2026154 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026152 ms
Jul 25, 2026152 ms
Aug 1, 2026153 ms
Aug 8, 2026154 ms
Aug 15, 2026156 ms
Aug 22, 2026155 ms
Aug 29, 2026153 ms
Sep 5, 2026148 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026147 ms
Oct 3, 2026146 ms
Oct 10, 2026145 ms
Oct 17, 2026145 ms
Oct 24, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abcwarehouse.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abcwarehouse.com at 1.0 s1.0 s
  2. abcwarehouse.com at 2.1 s2.1 s
  3. abcwarehouse.com at 3.1 s3.1 s
  4. abcwarehouse.com at 4.2 s4.2 s
  5. abcwarehouse.com at 5.2 s5.2 s
  6. abcwarehouse.com at 6.3 s6.3 s
  7. abcwarehouse.com at 7.3 s7.3 s
  8. abcwarehouse.com at 8.3 s8.3 s

abcwarehouse.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix11
  • Improve image delivery

    15.5 s · 5.0 MB

    28 images could be 5.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 15.5 s faster on a phone.

  • Reduce unused JavaScript

    1.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • elfsightcdn.com adds 2.3 s

    2.3 s

    elfsightcdn.com costs a phone 2.3 s of main-thread work and 1.5 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 1.3 s

    1.3 s

    Google Tag Manager costs a phone 1.3 s of main-thread work and 870 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 5.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 11

    11/100

    Your mobile performance score is 11. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,902 HTML elements

    The page has 5,902 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (elfsightcdn.com, Google Tag Manager and rlets.com and others), adding 3.1 MB and 5.1 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 1.8 MB

    34 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Render-blocking requests

    800 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 738 ms. During a long task the page ignores taps.

  • rlets.com adds 504 ms

    504 ms

    rlets.com costs a phone 504 ms of main-thread work and 51 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 461 ms

    461 ms

    cloudfront.net costs a phone 461 ms of main-thread work and 276 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    2 KiB

    2 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 32 ms

    32 ms

    Your server sent the HTML in 32 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 28.7 s

    28.7 s

    Your largest element takes 28.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “ABC Warehouse Black Friday sale banner advertising up to 65…”.

  • Speed Index: 25.3 s

    25.3 s

    Visually, the page fills in at 25.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 45.9 s

    45.9 s

    The page becomes fully interactive after 45.9 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.873

    0.873

    The layout shifts by 0.873 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 2.4 s

    2.4 s

    Scripts block taps and scrolling for 2.4 s in total while the page loads. Good is under 200 ms.

  • 21 images without width and height

    21 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 155 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 159 ms

    159 ms

    Real visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.05

    0.05

    For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 663 ms

    663 ms

    Real visitors wait 663 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

4 to fix35
  • Page weight: 12.7 MB in 181 requests

    12.7 MB

    Your homepage downloads 12.7 MB in 181 requests on a phone: images 6.3 MB (52), scripts 3.4 MB (50) and media 2.7 MB (2). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 3.1 MB together. On a phone connection a single image that size takes seconds.

  • 25 images in older formats

    25 images (4.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 4 images far larger than shown

    210 KiB

    4 images are downloaded at several times the size a phone draws them, for example 1834606_1200x1000-65.jpeg at 1,200 px wide, shown at 390 px. Resized copies would save about 210 KiB.

  • 7 images below the first screen load straight away

    7 images further down the page (236 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.6 g of CO₂ per visit

    3.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.61 g of CO₂e: 433.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8288
  • 7 tap targets too small

    7 tap targets are too small or too close together to hit reliably with a finger.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Positive tabindex

    2 elements have a tabindex above 0, which scrambles the keyboard order.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (20 elements)

    All page content should be contained by landmarks: 20 elements on the page fail this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Users should be able to zoom and scale the text up to 500% (1 element)

    Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 130 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 8370
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 43 links crawlers can't follow

    43 links have no real href, so search engines can't follow them.

  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “ABC Warehouse | Appliances, TVs, Mattresses & Furniture - MI, OH, IN”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 599 internal links, 12 external

    The homepage links to 599 pages on abcwarehouse.com and 12 external pages.

3 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Shop ABC Warehouse for appliances, TVs, mattresses, electronics & furniture. The Closest Thing To Wholesale® since 1963…”.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.abcwarehouse.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,399 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 30 small tap targets

    30 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 9 third-party cookies

    9 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • http:// does not redirect

    http://abcwarehouse.com does not redirect to https, so some visitors land on the insecure version.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (abcwarehouse.com).

  • Valid certificate (153 days left)

    The certificate from DigiCert Inc · Thawte TLS RSA CA G1 verifies for abcwarehouse.com and is valid for another 153 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    abcwarehouse.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    abcwarehouse.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    abcwarehouse.com was registered in Feb 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    abcwarehouse.com is registered until Feb 2027.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 18 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 320 words of copy

    The homepage carries about 320 words of visible text.

3 checks passed
  • 16 calls to action

    The homepage has 16 calls to action, for example “Shop US Appliance”, “Learn More” and “Shop By Brand”.

  • 10 short forms

    10 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:163.123.137.7/32 include:abcappliance.com include:spf.reachmail.net include:esp1.com -all”.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). A consent tool (Termly) is installed; check it blocks these until visitors agree where the law requires it.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Termly

    A consent management tool (Termly) loads with the page.

Upkeep, stack and company

Stack

CMS
nopCommerce
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Abc Warehouse

Company

Founded
1963
Headquarters
Pontiac

Upkeep, stack, hiring and company data from programmable.info

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