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ably.team website review
Visit site (opens in a new tab)Reviewed 19 October 202637 issues · 96 checks
This review found 37 issues worth fixing on ably.team, 15 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 833 ms |
| May 2, 2026 | 813 ms |
| May 9, 2026 | 780 ms |
| May 16, 2026 | 842 ms |
| May 23, 2026 | 840 ms |
| May 30, 2026 | 822 ms |
| Jun 6, 2026 | 822 ms |
| Jun 13, 2026 | 753 ms |
| Jun 20, 2026 | 753 ms |
| Jun 27, 2026 | 778 ms |
| Jul 4, 2026 | 831 ms |
| Jul 11, 2026 | 831 ms |
| Jul 18, 2026 | 831 ms |
| Jul 25, 2026 | 803 ms |
| Aug 1, 2026 | 824 ms |
| Aug 8, 2026 | 824 ms |
| Aug 15, 2026 | 870 ms |
| Aug 22, 2026 | 870 ms |
| Aug 29, 2026 | 928 ms |
| Sep 5, 2026 | 900 ms |
| Sep 12, 2026 | 898 ms |
| Sep 19, 2026 | 894 ms |
| Sep 26, 2026 | 853 ms |
| Oct 3, 2026 | 921 ms |
| Oct 10, 2026 | 957 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 73 ms |
| May 2, 2026 | 68 ms |
| May 9, 2026 | 70 ms |
| May 16, 2026 | 71 ms |
| May 23, 2026 | 72 ms |
| Jun 6, 2026 | 76 ms |
| Jun 13, 2026 | 81 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 83 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 79 ms |
| Aug 22, 2026 | 77 ms |
| Aug 29, 2026 | 77 ms |
| Sep 5, 2026 | 77 ms |
| Sep 12, 2026 | 78 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 83 ms |
| Oct 10, 2026 | 83 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
12.8 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 12.8 s.
Reduce unused JavaScript
1.2 s · 272 KiBAbout 272 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 229 KiB4 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).
Mobile performance score: 55
55/100Your mobile performance score is 55 (desktop: 74). Pages that score under 90 lose visitors before the first paint.
4 third-party services on the page
4 third-party services load with your homepage (Google Tag Manager, prismic.io and JSDelivr CDN and others), adding 2.7 MB and 380 ms of main-thread time.
Google Tag Manager adds 372 ms
372 msGoogle Tag Manager costs a phone 372 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
JSDelivr CDN adds 0 ms
0 msJSDelivr CDN costs a phone 0 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.
Improve image delivery
29 KiB2 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
13 KiBPolyfills for old browsers add 13 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.9 s
A phone's processor spends 0.9 s on main-thread work while loading, 482 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 13.2 s
13.2 sThe first text or image appears after 13.2 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 17.5 s
17.5 sYour largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “채용공고 보러가기”.
Speed Index: 13.2 s
13.2 sVisually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 17.6 s
17.6 sThe page becomes fully interactive after 17.6 s. Good is under 3.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 73 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 79 ms
79 msReal visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 415 ms
415 msReal visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 3.0 MB in 32 requests
3.0 MBYour homepage downloads 3.0 MB in 32 requests on a phone: fonts 2.2 MB (3), scripts 661 KiB (13) and images 89 KiB (8). Under 2 MB keeps phones on slow connections fast.
About 0.8 g of CO₂ per visit
0.85 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
2 checks passed
Every image has alt text
All 20 images in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (6 characters)
Your title is only 6 characters: “에이블리 팀”. Between 30 and 65 characters leaves room to say what you do and for whom.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (32 characters)
Your meta description is only 32 characters: “모두가 더 나은 삶을 살 수 있는 넥스트 커머스를 만듭니다”. 70 to 160 characters is enough to sell the click.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://ably.team/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at ably.team/robots.txt, the first file search crawlers ask for.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
11 internal links, 12 external
The homepage links to 11 pages on ably.team and 12 external pages.
1 checks passed
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Other pages
6 pages without an H1
/culture, /news, /recruit, /faq, /news/ZAqEjhEAACMA5sOM and /news/Y8UFTBEAAB4AZ_BS have no <h1> headline, so visitors and search engines get no clear main topic.
5 pages with very little text
/culture, /recruit, /faq, /news/ZAqEjhEAACMA5sOM and /news/Y8UFTBEAAB4AZ_BS have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
6 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
21 third-party cookies
21 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (ably.team).
Valid certificate (85 days left)
The certificate from Let's Encrypt · YR2 verifies for ably.team and is valid for another 85 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://ably.team redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 18 links work
All 18 links checked from your homepage (9 internal, 9 external) answered without errors.
Domain and trust
No CAA record
ably.team has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 5 years old
5 yearsably.team was registered in Jul 2021 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
ably.team's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jul 2027
ably.team is registered until Jul 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 27 words
The homepage has only about 27 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Email authentication
No DMARC policy
ably.team has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
ably.team has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
ably.team has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
6 other companies contacted
Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
Stack
- Framework
- Next.js
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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