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ably.team website review

Visit site (opens in a new tab)Reviewed 19 October 202637 issues · 96 checks

This review found 37 issues worth fixing on ably.team, 15 of them high impact, across 96 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
988 ms722 msApr 25Oct 10957 ms
Show as table
DateReal-visitor load time (LCP)
Apr 25, 2026833 ms
May 2, 2026813 ms
May 9, 2026780 ms
May 16, 2026842 ms
May 23, 2026840 ms
May 30, 2026822 ms
Jun 6, 2026822 ms
Jun 13, 2026753 ms
Jun 20, 2026753 ms
Jun 27, 2026778 ms
Jul 4, 2026831 ms
Jul 11, 2026831 ms
Jul 18, 2026831 ms
Jul 25, 2026803 ms
Aug 1, 2026824 ms
Aug 8, 2026824 ms
Aug 15, 2026870 ms
Aug 22, 2026870 ms
Aug 29, 2026928 ms
Sep 5, 2026900 ms
Sep 12, 2026898 ms
Sep 19, 2026894 ms
Sep 26, 2026853 ms
Oct 3, 2026921 ms
Oct 10, 2026957 ms
Real-visitor tap response (INP)75th percentile, phones
85 ms66 msApr 25Oct 1083 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 202673 ms
May 2, 202668 ms
May 9, 202670 ms
May 16, 202671 ms
May 23, 202672 ms
Jun 6, 202676 ms
Jun 13, 202681 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202679 ms
Jul 11, 202679 ms
Jul 18, 202683 ms
Jul 25, 202679 ms
Aug 1, 202679 ms
Aug 22, 202677 ms
Aug 29, 202677 ms
Sep 5, 202677 ms
Sep 12, 202678 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202683 ms
Oct 10, 202683 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

7 to fix55
  • Render-blocking requests

    12.8 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 12.8 s.

  • Reduce unused JavaScript

    1.2 s · 272 KiB

    About 272 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 229 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (229 KiB).

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55 (desktop: 74). Pages that score under 90 lose visitors before the first paint.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, prismic.io and JSDelivr CDN and others), adding 2.7 MB and 380 ms of main-thread time.

  • Google Tag Manager adds 372 ms

    372 ms

    Google Tag Manager costs a phone 372 ms of main-thread work and 450 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • JSDelivr CDN adds 0 ms

    0 ms

    JSDelivr CDN costs a phone 0 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 167 ms. During a long task the page ignores taps.

  • Improve image delivery

    29 KiB

    2 images could be 29 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.9 s

    A phone's processor spends 0.9 s on main-thread work while loading, 482 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • First Contentful Paint: 13.2 s

    13.2 s

    The first text or image appears after 13.2 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.5 s

    17.5 s

    Your largest element takes 17.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “채용공고 보러가기”.

  • Speed Index: 13.2 s

    13.2 s

    Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.6 s

    17.6 s

    The page becomes fully interactive after 17.6 s. Good is under 3.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 73 ms to 83 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 0.8 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 79 ms

    79 ms

    Real visitors wait 79 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 415 ms

    415 ms

    Real visitors wait 415 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 32 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 32 requests on a phone: fonts 2.2 MB (3), scripts 661 KiB (13) and images 89 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.85 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9295
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

2 checks passed
  • Every image has alt text

    All 20 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 40 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

8 to fixGoogle 9161
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (6 characters)

    Your title is only 6 characters: “에이블리 팀”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (32 characters)

    Your meta description is only 32 characters: “모두가 더 나은 삶을 살 수 있는 넥스트 커머스를 만듭니다”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://ably.team/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at ably.team/robots.txt, the first file search crawlers ask for.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 11 internal links, 12 external

    The homepage links to 11 pages on ably.team and 12 external pages.

1 checks passed
  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Other pages

1 to fix95
  • 6 pages without an H1

    /culture, /news, /recruit, /faq, /news/ZAqEjhEAACMA5sOM and /news/Y8UFTBEAAB4AZ_BS have no <h1> headline, so visitors and search engines get no clear main topic.

  • 5 pages with very little text

    /culture, /recruit, /faq, /news/ZAqEjhEAACMA5sOM and /news/Y8UFTBEAAB4AZ_BS have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 internal pages checked

    We fetched 6 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 6 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7389
  • 21 third-party cookies

    21 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (ably.team).

  • Valid certificate (85 days left)

    The certificate from Let's Encrypt · YR2 verifies for ably.team and is valid for another 85 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://ably.team redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 18 links work

    All 18 links checked from your homepage (9 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    ably.team has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 5 years old

    5 years

    ably.team was registered in Jul 2021 through Squarespace Domains II LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    ably.team's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jul 2027

    ably.team is registered until Jul 2027.

Content and conversion

6 to fix25
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 27 words

    The homepage has only about 27 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Email authentication

2 to fix0
  • No DMARC policy

    ably.team has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    ably.team has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    ably.team has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

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