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abo.fi website review

Visit site (opens in a new tab)Reviewed 31 October 202627 issues · 79 checks

This review found 27 issues worth fixing on abo.fi, 10 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s851 msMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 2026991 ms
Jun 20, 2026959 ms
Jun 27, 2026946 ms
Jul 4, 2026950 ms
Jul 11, 2026939 ms
Jul 18, 2026961 ms
Jul 25, 2026982 ms
Aug 1, 2026999 ms
Aug 8, 2026972 ms
Aug 15, 2026923 ms
Aug 22, 2026897 ms
Aug 29, 2026912 ms
Sep 5, 2026939 ms
Sep 12, 2026971 ms
Sep 19, 20261.0 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
104 ms80 msMay 9Oct 2492 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202697 ms
May 16, 202698 ms
May 23, 2026101 ms
May 30, 202698 ms
Jun 6, 202695 ms
Jun 13, 202693 ms
Jun 20, 202688 ms
Jun 27, 202685 ms
Jul 4, 202684 ms
Jul 11, 202685 ms
Jul 18, 202686 ms
Jul 25, 202687 ms
Aug 1, 202686 ms
Aug 8, 202685 ms
Aug 15, 202684 ms
Aug 22, 202683 ms
Aug 29, 202685 ms
Sep 5, 202687 ms
Sep 12, 202688 ms
Sep 19, 202691 ms
Sep 26, 202691 ms
Oct 3, 202692 ms
Oct 10, 202692 ms
Oct 17, 202693 ms
Oct 24, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of abo.fi (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. abo.fi at 0.4 s0.4 s
  2. abo.fi at 0.8 s0.8 s
  3. abo.fi at 1.1 s1.1 s
  4. abo.fi at 1.5 s1.5 s
  5. abo.fi at 1.9 s1.9 s
  6. abo.fi at 2.3 s2.3 s
  7. abo.fi at 2.6 s2.6 s
  8. abo.fi at 3.0 s3.0 s

Speed

6 to fix68
  • Render-blocking requests

    1.1 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    250 ms · 569 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (569 KiB).

  • 3 third-party services on the page

    3 third-party services load with your homepage (Cookiebot, juicer.io and Adobe TypeKit), adding 3.6 MB and 190 ms of main-thread time.

  • Improve image delivery

    250 ms · 268 KiB

    9 images could be 268 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • juicer.io adds 59 ms

    59 ms

    juicer.io costs a phone 59 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 122 KiB

    About 122 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 42 KiB

    About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 99 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    6 KiB

    Polyfills for old browsers add 6 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 329 ms of it running JavaScript. That is comfortably low.

  • Server response: 127 ms

    127 ms

    Your server sent the HTML in 127 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 18.2 s

    18.2 s

    The page becomes fully interactive after 18.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “En glad kvinna med blont hår och grön halare som sitter uto…”.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 97 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 581 ms

    581 ms

    Real visitors wait 581 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 42 ms

    42 ms

    Scripts block the page for only 42 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 9.6 MB in 83 requests

    9.6 MB

    Your homepage downloads 9.6 MB in 83 requests on a phone: media 4.7 MB (1), images 4.1 MB (33) and scripts 471 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (737 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (125 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.7 g of CO₂ per visit

    2.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.71 g of CO₂e: 325.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9394
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 40 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is short (25 characters)

    Your title is only 25 characters: “Åbo Akademi | Åbo Akademi”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 72 internal links, 12 external

    The homepage links to 72 pages on abo.fi and 12 external pages.

7 checks passed
  • Meta description: 160 characters

    Your meta description is 160 characters: “Välkommen till Åbo Akademi! Vi är ett svenskspråkigt tvärvetenskapligt universitet i Finland. Våra styrkor består av en…”.

  • One H1 headline

    Your main headline reads: “Upptäck Åbo Akademi!”.

  • Canonical URL set

    The canonical URL is https://www.abo.fi/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.abo.fi/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (485 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix93
  • 3 pages share a title

    /, /fi and /en all use the title “Åbo Akademi | Åbo Akademi”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix30
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 458 words of copy

    The homepage carries about 458 words of visible text.

1 checks passed
  • Analytics in place

    Analytics detected: Matomo.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at abo.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Matomo
Hosting
Upcloud

Company

Founded
1918
Headquarters
Turku

Upkeep, stack, hiring and company data from programmable.info

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