abra.com website review

About 212 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.5 s faster on a phone.

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

8 third-party services load with your homepage (Google Tag Manager, cdn-cookieyes.com and LinkedIn Ads and others), adding 2.4 MB and 274 ms of main-thread time.

About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 235 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

sanity.io costs a phone 0 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 165 ms. During a long task the page ignores taps.

10 images could be 80 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

3 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 1.8 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 2.7 s (75th percentile). Good is under 1.8 s.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

14 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.9 MB in 72 requests on a phone: media 1.8 MB (1), scripts 664 KiB (22) and images 174 KiB (22). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Your title is 68 characters, so Google will cut it off around 60: “Digital Asset Wealth Management for Institutions and Private Clients”.

The homepage links to 147 pages on abra.com and 20 external pages.

We fetched 15 pages linked from your homepage (of 82 found) and read each the way a search engine does.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Chrome logged issues while loading the page (“Content security policy”).

1 link go through two or more redirects, for example https://support.abra.com/.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

abra.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,296 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and X (Twitter) Ads (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 5 cookies (measured from a US location before any click).

Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.