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absoluteinkjet.com website review

Visit site (opens in a new tab)Reviewed 1 November 202649 issues · 99 checks

This review found 49 issues worth fixing on absoluteinkjet.com, 18 of them high impact, across 99 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

7 to fix48
  • Use efficient cache lifetimes

    1.8 s · 2.2 MB

    79 files are served with short cache lifetimes, so returning visitors download them again (2.2 MB).

  • Render-blocking requests

    3.8 s

    38 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Improve image delivery

    1.3 s · 1.9 MB

    19 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 48

    48/100

    Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3 third-party services on the page

    3 third-party services load with your homepage (Google CDN, Bigcommerce and Google Fonts), adding 2.6 MB and 158 ms of main-thread time.

  • Reduce unused JavaScript

    310 ms · 56 KiB

    About 56 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.

  • Bigcommerce adds 69 ms

    69 ms

    Bigcommerce costs a phone 69 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    150 ms · 31 KiB

    31 KiB could be saved by minifying JavaScript.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 157 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix44
  • Cumulative Layout Shift: 0.524

    0.524

    The layout shifts by 0.524 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 5.7 s

    5.7 s

    Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “got-to-screen-positive-banner-700w.jpg”.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 5.4 s

    5.4 s

    Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.7 s

    5.7 s

    The page becomes fully interactive after 5.7 s. Good is under 3.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Total Blocking Time: 25 ms

    25 ms

    Scripts block the page for only 25 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix55
  • 7 images far larger than shown

    636 KiB

    7 images are downloaded at several times the size a phone draws them, for example epson_carts_banner_375__15715.jpg at 1,250 px wide, shown at 308 px. Resized copies would save about 636 KiB.

  • Page weight: 2.7 MB in 103 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 103 requests on a phone: images 2.3 MB (53), scripts 254 KiB (28) and stylesheets 80 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • 14 images in older formats

    14 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (56 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 93.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 6283
  • Form elements must have labels (3 elements)

    Form elements must have labels: 3 elements on the page fail this check, rated critical by axe-core.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (24 elements)

    All page content should be contained by landmarks: 24 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 29 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 5449
  • robots.txt blocks all crawlers

    Your robots.txt disallows the whole site for every crawler, so search engines are told to stay out.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Blocked from indexing

    Google's crawler is blocked from indexing this page.

  • Title is short (15 characters)

    Your title is only 15 characters: “Absolute Inkjet”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (66 characters)

    Your meta description is only 66 characters: “Manufacturers and distributors of inkjet inks, media, and coatings”. 70 to 160 characters is enough to sell the click.

  • 27 links crawlers can't follow

    27 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://absoluteinkjet.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 275 internal links, 7 external

    The homepage links to 275 pages on absoluteinkjet.com and 7 external pages.

1 checks passed
  • Canonical URL set

    The canonical URL is https://absoluteinkjet.com/.

AI search readiness

2 to fix53
  • robots.txt blocks 3 AI answer engine crawlers

    3 of 6

    Your robots.txt shuts out Claude search (Claude-SearchBot), Claude (Claude-User) and Perplexity (Perplexity-User). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (1,433 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix93
  • 6 pages without a meta description

    /contact-us, /blog, /shipping-returns, /support, /educational-discounts and /double-down-discounts have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /sublimation-products and /sublimation-products/what-is-sublimation-printing use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 20 small tap targets

    20 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix83
  • 2 broken external links

    2 links to other sites are dead, for example http://twitter.com/Ink2image (520).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • 2 links through redirect chains

    2 links go through two or more redirects, for example http://www.facebook.com/pages/Ink2image/1437666829859953?ref=hl.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (absoluteinkjet.com).

  • Valid certificate (89 days left)

    The certificate from Google Trust Services · WE1 verifies for absoluteinkjet.com and is valid for another 89 days.

  • http:// redirects to https

    http://absoluteinkjet.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    absoluteinkjet.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    absoluteinkjet.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    absoluteinkjet.com was registered in Oct 2007 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.

  • Registered until Oct 2027

    absoluteinkjet.com is registered until Oct 2027.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 183 words

    The homepage has only about 183 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

Email authentication

3 to fix50
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be absoluteinkjet.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • SPF does not block other senders (no all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 +a +mx include:_spf.bigcommerce.com include:_spf.mail.yahoo.com~all”.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

E-commerce
BigCommerce;BigCommerce v2
Hosting
Bigcommerce

Upkeep, stack, hiring and company data from programmable.info

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