abt.org website review

Not measured in this review.

• Fails Core Web Vitals for real visitors

  Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

• Real-user LCP: 10.3 s

  10.3 s

  Real visitors wait 10.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

• Real-user FCP: 9.8 s

  9.8 s

  Real visitors see the first content after 9.8 s (75th percentile). Good is under 1.8 s.

• Real-user TTFB: 2.3 s

  2.3 s

  Real visitors wait 2.3 s for your server to start answering (75th percentile). Good is under 800 ms.

• Real-user CLS: 0.20

  0.20

  For real visitors the layout shifts by 0.20 (75th percentile). Good is under 0.1.

• Tap response (INP) held steady for real visitors

  +2%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 142 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Largest content (LCP) held steady for real visitors

  -2%

  Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 9.8 s to 10.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

• Page weight: 5.3 MB

  5.3 MB

  Your homepage downloads 5.3 MB on a phone, 2.2 MB of it images (43%). Under 2 MB keeps phones on slow connections fast.

• 1 image in older formats

  1 image (49 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  Elements (1)

• About 1.5 g of CO₂ per visit

  1.49 g

  By the Sustainable Web Design model, a visit to your homepage emits about 1.49 g of CO₂e: 178.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

• <html> element must have a lang attribute (1 element)

  <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  Elements (1)

• 1 tap target too small

  1 tap target is too small or too close together to hit reliably with a finger.

  Elements (1)

• 1 image without alt text

  1 image has no alt text, which hurts accessibility and image search.

  View source

• All page content should be contained by landmarks (22 elements)

  All page content should be contained by landmarks: 22 elements on the page fail this check, rated moderate by axe-core.

  Elements (3)

• 7 links without text

  7 visible links have no text or label, so screen readers cannot say where they go.

  Elements (3)

• 5 form fields without a label

  5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  View source

• No page language

  The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  View source

• Headings should not be empty (1 element)

  Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  Elements (1)

• Headings skip levels

  Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  View sourceElements (1)

• Title is short (23 characters)

  Your title is only 23 characters: “American Ballet Theatre”. Between 30 and 65 characters leaves room to say what you do and for whom.

  View source

• Meta description is long (314 characters)

  Your meta description is 314 characters; Google truncates after about 160, so the end of your pitch is cut.

  View source

• One H1 headline

  Your <h1> is empty.

  View source

• 147 internal links, 15 external

  The homepage links to 147 pages on abt.org and 15 external pages.

• 4 linked pages hidden from search

  https://www.abt.org/performances/summer-season, https://www.abt.org/performances/dhkt-seasons, https://www.abt.org/performances/fall-season and https://www.abt.org/performances/dhkt-seasons/group-sales are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  Elements (4)

• 2 pages share a title

  / and https://www.abt.org/faq/performances all use the title “American Ballet Theatre”. Search engines can't tell which page to show for a search, so each competes with the others.

  Elements (2)

• 10 pages without a meta description

  https://www.abt.org/performances/summer-season, https://www.abt.org/performances/dhkt-seasons, https://www.abt.org/performances/fall-season, https://www.abt.org/performances/dhkt-seasons/group-sales, https://www.abt.org/performances/the-nutcracker and https://www.abt.org/events/the-sleeping-beauty-oc and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  Elements (8)

• 1 link to non-canonical URLs

  Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.abt.org/30-under-30, whose canonical is https://www.abt.org/performances/30-under-30. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  Elements (1)

• 7 pages slow to respond

  https://www.abt.org/performances/summer-season, https://www.abt.org/performances/dhkt-seasons, https://www.abt.org/performances/fall-season, https://www.abt.org/events/the-sleeping-beauty-oc, https://www.abt.org/performances/master-calendar and https://www.abt.org/the-company/about and 1 other took over 3 s to send their HTML from our server.

• 15 internal pages checked

  We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

• 1 broken image

  1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=295023116&tm=gtm002&Ver=2&mid=3b5531c4-6367-4d68-9a7f-2da8f01c4c43&bo=1&sid=feee10f0d71211f1a3860317a120e8f5&vid=feee2d70d71211f1b29e238cdb44089e&vids=1&msclkid=N&pi=9.

• 18 small tap targets

  18 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

• 3 JavaScript errors while loading

  3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

• No social proof

  No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

• No direct contact details

  No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

• Only about 186 words

  The homepage has only about 186 words of visible text; thin pages give Google and first-time buyers little to go on.

• No risk reducer

  No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

• 9 trackers load before any consent

  9

  Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

• 30 cookies set on arrival

  30

  Opening the homepage sets 30 cookies, 1 of them by other companies (measured from a US location before any click).

• 50 other companies contacted

  Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.