abta.org website review

About 3.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.8 s faster on a phone.

73 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

classy.org costs a phone 1.8 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google CDN costs a phone 1.2 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 1.2 s of main-thread work and 1.1 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

A phone's processor spends 12.9 s on main-thread work while loading, 7.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 26 (desktop: 55). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (classy.org, Google Tag Manager and Google CDN and others), adding 5.8 MB and 5.6 s of main-thread time.

13 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

YouTube costs a phone 666 ms of main-thread work and 992 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 242 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 480 ms faster on a phone.

14 files are served with short cache lifetimes, so returning visitors download them again (643 KiB).

20 long tasks block the main thread while loading, the longest for 602 ms. During a long task the page ignores taps.

Stripe costs a phone 285 ms of main-thread work and 287 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,025 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

12 KiB could be saved by minifying CSS.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Desktop scores 55 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 23.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Sign up for our bi-monthly email to get the latest news on …”.

The page becomes fully interactive after 52.4 s. Good is under 3.8 s.

Visually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 3.5 s in total while the page loads. Good is under 200 ms.

The first text or image appears after 5.8 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 144 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 10.0 MB in 307 requests on a phone: scripts 6.6 MB (134), images 1.3 MB (25) and other files 1.1 MB (49). Under 2 MB keeps phones on slow connections fast.

MM-3-2024.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

12 images further down the page (849 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

10 images (527 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 2.84 g of CO₂e: 341.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 438 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found ((untyped), ImageObject, Organization and Person) but with 1 problem, for example “block has no @type”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

12 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

4 links have no real href, so search engines can't follow them.

The homepage links to 386 pages on abta.org and 21 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.

15 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

Chrome logged issues while loading the page (“Cookie”).

1 link to other sites is dead, for example http://www.twitter.com/theabta (520).

No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example http://www.facebook.com/theabta.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

abta.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

abta.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 454 words of visible text.

DMARC is set to p=none, so mail pretending to be abta.org is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 20 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.