ac.no website review

The page has 6,607 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

9 images could be 291 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

23 files are served with short cache lifetimes, so returning visitors download them again (342 KiB).

A phone's processor spends 3.1 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

7 third-party services load with your homepage (Shopify, Mailchimp and notify-me.io and others), adding 828 KiB and 266 ms of main-thread time.

About 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

About 129 KiB of JavaScript is downloaded but never used on this page.

2 long tasks block the main thread while loading, the longest for 75 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 11.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

Visually, the page fills in at 8.8 s (Speed Index). Good is under 3.4 s.

Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors wait 247 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Real visitors see the first content after 2.2 s (75th percentile). Good is under 1.8 s.

Real visitors wait 832 ms for your server to start answering (75th percentile). Good is under 800 ms.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.5 MB in 478 requests on a phone: images 3.0 MB (43), other files 1.3 MB (280) and scripts 695 KiB (136). Under 2 MB keeps phones on slow connections fast.

13 images further down the page (1.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example logo_a_c.png at 389 px wide, shown at 120 px. Resized copies would save about 9 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.55 g of CO₂e: 185.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 buttons have no accessible name, so screen readers announce just “button”.

6 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

70 visible links have no text or label, so screen readers cannot say where they go.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h1 → h3, h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 19 characters: “A&C Oslo – A&C Oslo”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 3 <h1> headlines (“A&C Oslo”, “Starlight” and “Oslo Nomad”). One clear main headline is easier for people and search engines.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 308 pages on ac.no and 3 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/pages/design-collections-fw, /pages/pure-steel-smykker-i-waterproof-kvalitet, /pages/shop-etter-trend-og-inspirasjon and /pages/kampanjer have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.

32 of 109 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ac.no has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 170 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

DMARC is set to p=none, so mail pretending to be ac.no is still delivered. Add a report address, check the reports, then move to quarantine.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.