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accelalpha.com website review
Visit site (opens in a new tab)Reviewed 3 November 202634 issues · 86 checks
This review found 34 issues worth fixing on accelalpha.com, 14 of them high impact, across 86 checks. The most urgent: fails Core Web Vitals for real visitors. Google's speed test didn't respond, so speed is not measured here; your full playbook measures it. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
Not scored yet: Google's speed test didn't run in this review. Re-run the review to get a score.
Show as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 4.8 s |
| May 23, 2026 | 4.8 s |
| May 30, 2026 | 4.8 s |
| Jun 6, 2026 | 4.9 s |
| Jun 13, 2026 | 4.9 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.2 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 5.2 s |
| Jul 18, 2026 | 5.1 s |
| Jul 25, 2026 | 5.0 s |
| Aug 1, 2026 | 5.1 s |
| Aug 8, 2026 | 5.0 s |
| Aug 15, 2026 | 4.9 s |
| Aug 22, 2026 | 4.9 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 4.9 s |
| Sep 12, 2026 | 4.9 s |
| Sep 19, 2026 | 4.7 s |
| Sep 26, 2026 | 4.6 s |
| Oct 3, 2026 | 4.5 s |
| Oct 10, 2026 | 4.4 s |
| Oct 17, 2026 | 4.4 s |
| Oct 24, 2026 | 4.4 s |
| Oct 31, 2026 | 4.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 288 ms |
| May 23, 2026 | 290 ms |
| May 30, 2026 | 291 ms |
| Jun 6, 2026 | 301 ms |
| Jun 13, 2026 | 301 ms |
| Jun 20, 2026 | 301 ms |
| Jun 27, 2026 | 304 ms |
| Jul 4, 2026 | 288 ms |
| Jul 11, 2026 | 287 ms |
| Jul 18, 2026 | 287 ms |
| Jul 25, 2026 | 283 ms |
| Aug 1, 2026 | 291 ms |
| Aug 8, 2026 | 295 ms |
| Aug 15, 2026 | 299 ms |
| Aug 22, 2026 | 311 ms |
| Aug 29, 2026 | 323 ms |
| Sep 5, 2026 | 337 ms |
| Sep 12, 2026 | 352 ms |
| Sep 19, 2026 | 364 ms |
| Sep 26, 2026 | 371 ms |
| Oct 3, 2026 | 378 ms |
| Oct 10, 2026 | 383 ms |
| Oct 17, 2026 | 382 ms |
| Oct 24, 2026 | 378 ms |
| Oct 31, 2026 | 370 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Not measured in this review.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on your site (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.5 s
3.5 sReal visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.
Real-user INP: 369 ms
369 msReal visitors wait 369 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.14
0.14For real visitors the layout shifts by 0.14 (75th percentile). Good is under 0.1.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 288 ms to 370 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
-8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.8 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 6.4 MB
6.4 MBYour homepage downloads 6.4 MB on a phone, 1.2 MB of it images (18%). Under 2 MB keeps phones on slow connections fast.
About 1.8 g of CO₂ per visit
1.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must be contained by particular parents (10 elements)
Certain ARIA roles must be contained by particular parents: 10 elements on the page fail this check, rated critical by axe-core.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
<svg> elements with an img or image role must have alternative text (9 elements)
<svg> elements with an img or image role must have alternative text: 9 elements on the page fail this check, rated serious by axe-core.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (88 elements)
All page content should be contained by landmarks: 88 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h5 and h1 → h3), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 16 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 13 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (14 characters)
Your title is only 14 characters: “IBM Accelalpha”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“IBM Accelalpha” and “Value that we deliver”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
21 internal links, 0 external
The homepage links to 21 pages on accelalpha.com and 0 external pages.
6 checks passed
Meta description: 151 characters
Your meta description is 151 characters: “IBM Accelalpha offers comprehensive solutions to transform your business with data, Oracle Cloud innovation, AI-powered…”.
Canonical URL set
The canonical URL is https://www.ibm.com/consulting/accelalpha.
Structured data in place
Structured data found: WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ibm.com/content/sitemap/href-sitemap-index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,339 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a title
/downloads/documents/us-en/1443d5c92ec02bbc, /downloads/documents/us-en/1443d5c92ec02bc4, /downloads/documents/us-en/1443d5c92ec02bbe and /downloads/documents/us-en/1443d5c92ec02bc6 have no <title>, so Google invents the link text in results.
1 linked page hidden from search
/campaign/ibm-oracle-partnership is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
4 pages without a meta description
/downloads/documents/us-en/1443d5c92ec02bbc, /downloads/documents/us-en/1443d5c92ec02bc4, /downloads/documents/us-en/1443d5c92ec02bbe and /downloads/documents/us-en/1443d5c92ec02bc6 have no meta description, so Google writes the search snippet from whatever text it finds.
5 links to non-canonical URLs
Your homepage links to 5 pages by a URL that isn't their canonical one, for example /homepage, whose canonical is /us-en. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
5 pages without an H1
/forms/mkt-whitepaper-164c1, /downloads/documents/us-en/1443d5c92ec02bbc, /downloads/documents/us-en/1443d5c92ec02bc4, /downloads/documents/us-en/1443d5c92ec02bbe and /downloads/documents/us-en/1443d5c92ec02bc6 have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/forms/mkt-whitepaper-164c1 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Best practices
2 broken images
2 images failed to load on a phone, for example https://id.rlcdn.com/464526.gif.
6 small tap targets
6 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
9 checks passed
Served over HTTPS
The homepage is served over HTTPS (ibm.com).
Valid certificate (63 days left)
The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for accelalpha.com and is valid for another 63 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://accelalpha.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 20 links work
All 20 links checked from your homepage (20 internal, 0 external) answered without errors.
security.txt published
A security.txt file tells researchers how to report a problem with your site.
Domain and trust
No CAA record
ibm.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
ibm.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 40 years old
40 yearsibm.com was registered in Mar 1986 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Registered until Mar 2027
ibm.com is registered until Mar 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,265 words of copy
The homepage carries about 1,265 words of visible text.
2 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Learn more”, “Subscribe to our weekly newsletter” and “Join IBM Partner Plus”.
Analytics in place
Analytics detected: Microsoft Clarity.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:54.240.50.243 ip4:54.240.50.244 include:spf.protection.outlook.com include:_netblocks.eloqua.com -all”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Microsoft Ads and Microsoft Clarity and 2 mores (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.
44 cookies set on arrival
44Opening the homepage sets 44 cookies, 3 of them by other companies (measured from a US location before any click).
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: TrustArc
A consent management tool (TrustArc) loads with the page.
Upkeep, stack and company
Stack
- Analytics
- Microsoft Clarity
- Hosting
- Prolexic Ip Protect
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on accelalpha.com, including 7 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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